• Email Industry News: What Happened in the World of Email? Dec 3, 2019
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    Microsoft is planning to integrate Gmail, Google Drive and Calendar into Outlook, dynamic email in Gmail available on Android and iOS plus business email compromise attacks being a $26 billion scam.

    “A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt.” – Chris Marriott

    In this article, we’ll cover the following most recent email industry news:
    1. Gmail app adds AMP for email support for Android and iOS
    2. Microsoft brings Gmail, Google Drive and Calendar to Outlook
    3. How to defend against BEC attacks?
    Let’s dive in.

    Dynamic Emails is Now Rolling Out to Gmail on Android and iOS
    Google has announced that the Gmail app for Android and iOS will be rolling out support for AMP for email (AMP4Email) – the dynamic content feature that allows users to interact directly within emails.

    The update is available to all G Suite users and will be set “on” by default. However, users viewing emails via a third-party app will receive a static version of the email.

    Why should you care? Dynamic emails allow marketers to extend the lifetime of their brands’ emails. Those who take advantage of AMP for email can keep their customers up-to-date without sending redundant emails by including dynamic content like the status of an e-commerce order. It allows recipients to take actions such as unsubscribing without having to leave the body of the email.

    With the Gmail app now supporting dynamic content, marketers have the opportunity to deliver an engaging mobile experience that doesn’t require the recipient to open another app or browser.

    To be able to send AMP versions of emails, users will need to register with Google and agree to meet its guidelines and requirements.

    Outlook is Getting Full Google Integration on the Web
    Have you ever had trouble flitting between personal and work emails? Well, Microsoft seems to have heard your humble requests.

    The company which runs Outlook.com webmail client recently started testing the integration of Google apps such as Gmail, Google Drive and Calendar with a small cohort of users.
    Following a quick set up process, users are required to enter the credentials for their Google account whereby Gmail, Google Drive and Calendar will appear within the Outlook mail interface.

    It appears the revamped interface is similar to the existing design for Outlook for Android and iOS – featuring separate inboxes placed next to the calendar app.

    The Google Drive integration supports documents and files from Google’s service so you can swiftly attach them to Outlook or Gmail emails. It’s not clear how many Outlook.com users will get access to this, or when Microsoft will roll this out more broadly. While most people would simply visit Gmail for their mail, this new Outlook integration could be useful for those who use a personal Outlook.com account and a G Suite email account for work.

    [Report] Defending Against Business Email Compromise Attacks
    Business email compromise (BEC) is an exploit in which an attacker obtains access to a business email account and imitates the owner’s identity in order to defraud the company and its employees, customers and/or partners. Often, an attacker would create an account with an email address almost identical to the one on the corporate network relying on the assumed trust between the ‘victim’ and their email account. BEC is sometimes described as the “man-in-the-email-attack”.

    BEC makes up a comparatively small percentage of the overall number of spear-phishing attacks but they certainly pack a mean punch. According to a recent report from the FBI’s Internet Crime Complaint Center, complaints filed between June 2016 and July 2019 about BEC had a total loss of more than $26 billion – yeah, with a B.

    Our friends at Barracuda recently took a look into these highly targeted and costly attacks, uncovering the latest tactics used by cybercriminals and the steps you can take to help defend your business. The report takes an in-depth look at how BEC attacks use impersonation, strategic targeting, careful timing and social engineering to steal personally identifiable information or money. It also covers the ways companies can use advanced detection techniques, security awareness training and other solutions to prevent such attacks.

    Final Thoughts
    Do you have any suggestions or ideas what email industry news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

    In the meantime, you can take a look at our email marketing blog for useful email advice, tips and tricks. Last, but certainly not least, we’ll keep you up-to-date with the most recent social media news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.

    This article was originally published on 27 November and can be found here.

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