• Email Industry News: An Email Report & Top Spam Stats Oct 16, 2020 at 9:22 AM
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    Do you know how to organise your email program efficiently? Which are the world’s worst spam countries and spam support ISPs?

    “How to write a good email: 1. Write your email. 2. Delete most of it. 3. Send.” – Dan Munz


    In this article, we’ll cover the following email industry news:
    1. [Report] How To Scale Your Email Program
    2. Top 2020 Spam Statistics
    Let’s dive in.


    [Report] How To Scale Your Email Program (Without Additional Personnel)
    The craziest time of year for both consumers and marketers is nearly upon us. Yes, I am referring to Black Friday (November 27), Cyber Monday (November 30) and, of course, Christmas (you know the date). During this time, marketers need to send more emails than ever but… how can they do it if they don’t have the headcount, they are strapped for time and they’re on a shoestring budget? Having more people on your email team will certainly help to continue your growth and innovate your email program but if hiring new staff is not on the cards then what else can you do?

    Scaling your email program does not necessarily involve bringing in new people. You could consider other options such as part-time staff, freelancers but better yet, the right strategies, processes and tools.

    Last month, I received the latest State of Email report. Now, with the findings from that report, Litmus has released an ebook aimed at helping marketers and businesses understand how email teams are resourced and help them scale their email program better and more efficiently.

    With the help of the new report, marketers will be able to see (and understand) –

    • if their email program is resourced for success
    • they way suitable resourcing and email program effectiveness compare and interact
    • how resourcing your team for success means more than adding new headcount
    • how different tools can help scale your email program without adding new full-time staff
    To download your copy of Litmus’s How To Scale Your Email Program Without New Headcount report, click here.

    Top Spam Statistics 2020
    Spam has been a problem of global proportions as well as a massive threat for both users and businesses. Unfortunately, there are countries and Internet Service Providers (ISPs) that take little to no action in preventing such malicious schemes being run by spammers.

    According to Spamhaus, these are the top 5 of the world’s worst spam countries as of October 12, 2020 –

    1) China – 2,810 live spam issues
    2) The U.S. – 2,647 live spam issues
    3) Russia – 748 live spam issues
    4) the United Kingdom – 515 live spam issues, and
    5) Japan – 430 live spam issues.

    As for the ISPs with the highest number of ongoing spam issue, here are the top 5 of the world’s worst spam support ISPs

    1) ghlc.biz – 287 reported phishing spam complaints
    2) google.com – 259 reported phishing spam complaints
    3) chinanet-js – 237 reported phishing spam complaints
    4) microsoft.com – 232 reported phishing spam complaints, and
    5) kornet.net – 202 reported phishing spam complaints.

    As a bonus, one of the worst ISPs responsible for spam is – cloudflare.com (a company offering CDN, DNS, DDoS protection and security) which has 174 ongoing live spam issues. A bit ironic considering their line of business, no?

    Final Thoughts
    Do you have any suggestions or ideas about which email industry news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

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    This article was originally published on 10 October and can be found here.

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