• Do You Know How to Track Your Marketing Response Rates? Jul 7, 2017
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    Do you ever feel that marketing is a waste of money, or at the very least an ambiguous expense? Things like SEO are often the PPI of marketing, with many 'experts' claiming they will get you top of page 1 on Google. You may do newspaper advertising, and though you can see the advert, you have little feedback on its effectiveness. It's not the same with all marketing though. Read on to see how you can accurately track response rates, and enhance them.

    To watch a vlog on this see below:

    The marketing method: Flyer Distribution

    As you may be aware, print marketing is seeing an exciting revival. This is said to be partly down to the bombardment of marketing online, but more so, the way you can accurately track its effectiveness. Through targeted flyer distribution campaigns you can hit the right audience with a message to entice them to promptly respond.

    How does it work?

    It works first of all with the design. You can read more on design by clicking here, but the basic 3 elements that must be present on any leaflet or flyer are:

    1 Bold headline. In the form of a question which is relevant to the receiver.

    2 Eye catching image. This must instantly catch the receiver’s attention.

    3 Call to action. A specific call to action that gives the receiver a reason to respond, and to do so promptly.

    It is the first two elements which give will lead to the call to action, and the call to action is what enables you to measure and track your response rate. For instance, your call to action may say, 'Free bottle of wine when you book a valuation. Call today on 01484 598555 and quote wine flyer'. You can then encourage the receiver to respond quickly by putting a prompt expiry date on.

    How do you improve the response rate?

    To improve your response rate further we recommend the Drip effect marketing strategy. You can read more on this by clicking here, but in a nutshell this is where you regularly repeat your marketing to the same specific audience on a frequent basis. The builds your brand awareness and brand trust, and enables you to build a relationship with the receiver, which means they are much more likely to respond.

    What's the next step

    At Mr Flyer we offer free flyer marketing consultations (providing you are within our coverage area). To book yours please call us today on 01484 598555 or email me directly: [email protected] or visit http://www.mrflyer.co.uk/consultation/

    Related articles:
    How to make your marketing relevant http://www.mrflyer.co.uk/blog/post/how-to-make-your-marketing-relevant/
    Does the free gift marketing strategy work? http://www.mrflyer.co.uk/blog/post/does-the-free-gift-marketing-strategy-work/

    Andrew Robinson ACIM
    MD of Mr Flyer Ltd
    01484 598555
    an[email protected]
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