[August] Email Industry News: What Caught Our Attention Aug 8, 2019Views: 51
In this email industry news roundup, we cover MailChimp issues with outbound emails and scheduling campaigns, phishing emails sent from Constant Contact users and Google joining the BIMI initiative to fight email fraud.
“An email can make or break a potential opportunity for you, so send and respond to them wisely.” – Leila Lewis
In this article, we’ll cover the following most recent email industry news:
- Ongoing issues with MailChimp’s service – no test emails, no scheduled campaigns and lots of server troubles
- Constant Contact’s home page defaulting to Spanish(?), increased prices and users sending phishing emails
- Google’s involvement in the BIMI initiative to battle fraudulent emails
MailChimp Is Still Causing Trouble For Its Users
After quoting one of the most prominent email marketing consultants in the industry in an email tips and tricks post, he reached out to us to express not only his gratitude but also discuss future collaboration. Needless to say, we were very pleased and excited.
However, when we tried to sign up to his newsletter – he uses MailChimp – we couldn’t. Why? MailChimp servers were down.
As we work in the same industry, we’re well aware such things might happen – rarely with us but they do for some. So, we decided to wait for a bit and give it another try. And also, give MailChimp the chance to sort it out but… our second attempt was as unsuccessful as our first. It even gave us a completely different error. The server couldn’t understand our request. Say what now?
The issues the platform’s been having don’t stop there. A user reported they were having problems receiving test emails and scheduled campaigns have not been sent.
In the meantime, another user said MailChimp’s mobile app is not working properly as it kept closing every time the user attempted to open it.
You might think the troubles end there, but they don’t. It appears MailChimp’s Mandrill app doesn’t like Mondays much. The fact that the app is consistently down on the first working day of the week is making one user – that we know of – reconsider his subscription to the service.
Lastly, it seems the company’s support is still lacking and, even worse, users are not even able to send.
Needless to say, MailChimp is hitting a rough patch after a rough patch. The troublesome thing is – why aren’t they improving? If you come across any similar issues, pop them in our comment section.
Constant Contact and Unhappy Customers
It appears MailChimp is not the only email marketing service provider experiencing issues or having an unhappy customer base.
A Constant Contact user expressed his dissatisfaction of the platform’s increased prices.
On the other hand, another user seems to be using the platform to send phishing emails in an attempt to steal the recipient’s card details.
Lastly, we couldn’t not mention the fact that a user reported Constant Contact’s home page defaulting to Spanish in the U.S. with no way for switching to English.
We have to say, experiencing minor glitches is not something as unexpected as one might think. However, good customer service, timely support and, of course, security are amongst the top things an email marketing service provider should care for. Especially if they want to keep their customers. Don’t you think?
Google and BIMI Join Forces In The Battle Against Email Fraud
The list of email technology companies working on Brand Indicators for Messaging Identification (BIMI) is growing fast – and Google will be one of the companies to join.
Next year, Google will be joining the growing BIMI initiative in order to help combat email security issues and fraudulent emails which account for a growing number of cybercrimes each year. You can find out more about BIMI here.
Why should you care? BIMI provides a standard for a more secure global framework that will enable inboxes to display sender-designed logos. As a marketer, particularly, email is all about trust. Therefore, ensuring subscribes know an email they’ve received is coming from a verified brand is imperative. The multi-step verification process will help end-users recognise emails from verified bands as well as identify phishing emails from bad actors.
The initiative is being driven by a vendor-agnostic committee – The AuthIndicators Working Group – and member include Agari, Comcast, Google, LinkedIn, ReturnPath from Validity, Valimail and, also, Verizon Media. More on the topic can be found here.
Do you have any suggestions or ideas what email industry news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.
In the meantime, you can take a look at our email marketing blog for useful email advice, tips and tricks. Last, but certainly not least, we’ll keep you up-to-date with the most recent social media news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.
This article was originally published on 5 August by EmailOut and can be found here.
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