• Amazon Marketing Services and SEO Training Courses in London & Manchester Jun 9, 2018
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    Amazon dominates UK online spending, accounting for 33.5% of all UK spend online (in 2017 from GlobalData).

    Amazon has become the go-to place for many shoppers due to the fact you can buy almost anything on the e-commerce platform, and it will arrive the next day. With the rise in popularity it is no surprise that there is an increasing number of retailers, and now an increasing number of brand owners, distributors and wholesalers, who use Amazon to sell and advertise their products.

    There is now more choice than ever for consumers, but this is becoming increasingly difficult for sellers, who struggle against the competition. This is where Amazon SEO and PPC plays a huge role.

    Amazon SEO…

    There are various factors that affect Amazon SEO, including:

    1. Selling via Amazon FBA – products sell quicker with FBA which helps to improve product ranking quicker,

    2. Products shipped on time – shipping products on time keeps your account healthy and this has a positive impact on SEO,

    3. Positive reviews improve rankings,

    4. Optimised content including title, key features (bullet points), description, search terms and technical details are crucial. All Amazon content gets indexed, and so every part of the content is important.

    Ensuring your Amazon SEO is up to scratch is one of the first and most important parts of your Amazon strategy to encourage sustainable business growth. But, we cannot rely only on this.

    Amazon PPC…

    Amazon PPC is becoming increasingly relevant and popular amongst sellers. Looking at the first page of search results on Amazon, we can see it is dominated by paid ads.

    On top of this, working with many clients, we have seen on average 30% of turnover generated from paid ads. This just goes to show how important it is to be working not only on Amazon SEO, but ensuring you are utilising PPC too.

    However, it can be tough running ads whilst staying profitable (check out some Amazon Sponsored Ads best practices here >>). This is where we can help.

    Over the past few months, we have delivered many Amazon Marketing Services and SEO Training Courses in both London and Manchester. Our attendees cover a variety of product categories including books, DIY, kitchen, garden and toys – just to name a few!

    These training courses are delivered in a small group and are designed to help you improve your Amazon SEO and teach you ways to utilise PPC whilst staying profitable. Highlights from our sessions include:

    • Getting all of your account specific questions answered,

    • The sessions are practical and engaging,

    • You will leave with a draft Amazon Marketing Services and SEO Growth Plan

    • Email support for one month after the training.
    What attendees say...

    “Very informative Amazon Marketing and SEO training. I learned a lot and liked that the session was practical. Prabhat was helpful and ready to answer all our questions.”

    Jessica, Insightguides.com


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