7 Ways to Increase Traffic to Your Ecommerce Site Feb 21, 2018Views: 262
There’s a certain route you have to take in order to reach the land of many favourable reviews, and it all starts with increasing traffic to your site. To get more visitors to your site, FeedbackExpress has learned the top seven ways of doing so.
1. Make Sure Your Site is Full of Quality Content
Remember the days of Angelfire and Myspace? Most of us don’t like to because the sites were bad, especially compared to how snazzy they are today. The sad news is, though, that not all site builders have used today’s tricks to improve their sites. Sites with low-quality content can be hard to describe, but you know it when you see it. But some of the main things to focus on include:
- Hi-res photos from a variety of angles
- A blog that details what your products are about and any new developments you have
- Cookie crumbs
- A simple shopping and buying process
If you have all the best content in the world but not the keywords that will register with Google’s crawlers, then it’ll be pretty hard to get noticed. This page explains how Google’s search algorithm works; it’s more than worth taking the time to read it, digest it, and apply its lessons.
3. Include Social Media Links/Buttons
There are so many tools available for including links to your social media pages, there’s no excuse for not using them. If you’re building a site from scratch, something like Font Awesome has thousands of icons in various sizes and forms for you to choose from. Or if you choose to have something more plug-and-play, then pretty much every domain theme has social media buttons available. Just make sure to regularly update content on your social media sites and to interact with users there, too.
4. Maintain a Regularly-Updated Blog
In the first point, we mentioned having a blog as one of the things good sites contains. Why? It’s because blogs are an amazing way to keep injecting novel content onto your site to rank higher in Google searches. Inserting primary, secondary, tertiary and longtail keywords into your blog posts is one of the simple and most effective ways of increasing site traffic.
5. Don’t Be Shy About Using Influencers
Influencers are social media users with big followings who ‘loan’ their platforms to companies and products in exchange for money. It’s fairly unlikely you have followings that compare to theirs in size, so start building relationships with influencers. By picking the right ones, you can see dramatic improvements in your return on investment.
6. Try Out a PPC Campaign
Pay-per-click campaigns are low-risk, high-reward: you pay money only when a user clicks on your ad, and it can be an excellent way of seeing which strategies and campaigns are most effective. If you’re in charge of running a business, all the small tasks can quickly add up to become very onerous and PPC is a great way of easing that burden.
7. Get Noticed On Other Sites
This strategy requires a lot of upfront work and it might be a while before you see any results. But once you do get yourself established, it’ll become easier and easier to keep building off each success. Work your way up to guest blogging by curating a bunch of relevant sites and posting thoughtful, insightful comments. Once you build up a presence, email the blog’s founder and chat about possibly writing your own guest post. And remember: blogging is a two-way street. Be sure to invite other (product- or service-related) people to write on your own blog.
Still sending feedback requests manually?
While you’re taking care of that crucial first step, it’s also important to think about the end goal: building up tons of positive reviews. To help you out with that part so you can focus your attention on the middle bits, FeedbackExpress will take care of the details for you. We can help you craft professional, consistent-appearing emails to your buyers so you never miss out on a single review. And to cash in on that, all you have to do is sign up now — and get the first 30 days entirely free.
*A version of this article first appeared on the FeedbackExpress blog