• 6 Reasons Why Hiring A Freelance Digital Marketer Is Better Than Employing Directly Oct 1, 2021
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    If you are considering hiring the services of a Digital Marketer, there are several important points to consider. This article will review 6 key points that are crucial for you to know before deciding if hiring a freelancer will be more beneficial than hiring someone directly.

    We are going to cover:

    1. Hiring a freelance digital marketer will allow you to test the waters.

    2. You can hire for various skills and specialties.

    3. You can grow your own team as your needs change.

    4. Freelancers are more affordable than staff.

    5. Employing a freelancer will make it easier to scale back when you need to.

    6. How to find verified digital marketing freelancers.
    Hiring a freelance digital marketer will allow you to test the waters

    It is difficult to tell if that person will be the best for your business just by conducting an interview. Hiring digital marketers that are freelance means that they are out on their own, and will have case studies, reviews and testimonials which increases your chance of getting the perfect person for your company. Hiring directly you are basing your decision on a reference from a previous employer and a good interview.

    One might not know what it is you need in terms of marketing. The best freelancers will provide you with a complete marketing strategy that they are ready to implement.

    You can hire for various skills and specialties.

    What do you need the marketer to focus on? Digital Marketing has a lot of moving parts and you are highly unlikely to find someone who is skilled in all aspects of Social Media, Media Buying, Paid Advertising, SEO, Web Design, Graphic Design, Email Marketing etc. Using freelance digital marketers allows you to find experts in each discipline you require.

    Another important point to consider is location. Relying on a catchment area close to your offices limits the amount of qualified people who can apply for the job. Digital Marketing can be done from anywhere in the world. The pandemic has shown this, with home working being the new normal.

    You can grow your own team as your needs change.

    Hiring a marketing freelancer can be beneficial because you don't have to commit to one person long term. Freelancers are also good for niche tasks. They can help you get more work done at a higher quality than you could on your own, and they're great for helping with marketing tasks if you're not experienced in this area.

    Freelance digital marketers can help you grow your team as your needs change while also being a cost-effective solution. You can hire a freelancer to do some business branding or SEO work for a lower price than an employee.

    Freelancers are more affordable than staff.

    A study by Elance-oDesk found that 44% of companies hire freelancers to avoid the costs of hiring new employees.

    A bad hire is a lot harder to fix than hiring the wrong freelancer.

    Freelancers are a great way to get a lot of value from your marketing budget. They also have an ability to react quickly and can be hired to work on a project-basis as needed. You have the freedom to hire someone with the skills you want for your company without having to break up your team or change how you do things. As a result, you can focus on what you do best.

    Employing a freelancer will make it easier to scale back when you need to.

    When you hire a freelancer, they don't expect to work for you full-time. This means that when you need to scale back, it will be much easier than if you had hired a permanent employee. The permanency of an employee can create resentment and unhappiness in the office environment which is not ideal.

    We are living in strange times and moving into 2022 there is still a lot of uncertainty. If there is another lockdown or pandemic, having freelancers in place allows you to scale back quickly.

    How to find verified digital marketing freelancers.

    Marketing Gig offers an easy to use platform to reach out to vetted digital marketing freelancers.

    Marketing Gig is not a traditional freelance marketplace. We don't allow 100s of marketers to bombard you with messages, quotes and proposals.

    We are matching service. We find you the top 5 marketing freelancers that meet your needs and budget. Allowing only these people to reach out and provide you with advice and quotes.
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