Why Growth Marketing(Hacking) should be your new strategy

[Chris Ashdown]

Yup but most readers on here are small businesses and often the marketing director is also the MD, Accountant, Salesman and Coffee boy/ girl

I'm sure you said somewhere that it was good for small business so examples of them might be better received

 

[obscure]

hey Shane,
Seems there were a couple of typos in your message so I corrected them to make it more understandable for those forum members who maybe don't have a clear understanding of the vertical re-vectoring of markets towards an indigenous amalgam of authentic and organic repopulation of the customer/client... opps sorry I mean the "shared vision companion" experience in the same way that you and I do...

If you're familiar buzzword... name drop out of Silicon Valley. Name drop, name drop, name drop, name drop who was at name drop, now has his own Academy (Name Drop) which specialises in buzzword. Buzzword, buzzword between Product teams and Marketing teams. Its aim is to buzzword. So its not just marketing teams focusing on Awareness or Acquisition or Product teams focusing on Activation, Retention or Referral. Its now one fully integrated unit that can work faster and buzzword. This is where many large companies have seen success and other companies are now [paying us stupid money because they think this nonsense is different to actual marketing].

And having carefully reviewed your message I have distilled it down to just the ways in which Growth Marketing is different from Regular Marketing (other than not using useless buzzwords for things that already exist) .......





[tumble weed rolls past]

 

[Anon2718]

If you Google top Growth Hacking Examples, the website Rockboost has a pretty good article on the subject.
This article gives you some good examples of pretty big companies that have had success with Growth Marketing. It focuses on where companies built growth into their product

That is great for LinkedIn, Uber ect ect.

I'm looking more for practicable examples of companies that are small enough and that most of us might be able to adapt to our businesses and possibly not focusing entirely on technology companies. Something that is a bit unusual and generates a good return.

 

[fisicx]

I'm looking more for practicable examples of companies that are small enough....

Ignore the 'Growth Hacking' BS and just focus on marketing. Because that's all it is.

 

[Financial-Modeller]

I was reading this thread with incredulity, thinking that @Shane__ is simply advocating taking agile project management from IT (removal of organisation and accountability, and addition of confusing ways to explain under-delivery) and applying it to marketing.

However this one single line (to my distinctly inexpert mind) sums up the differentiator between some very successful companies that didn't exist a few years ago, and companies that have existed for far longer:

...Growth Marketing... ...focuses on where companies built growth into their product

Prior to the internet, nobody ever aspired to derive value from a global network of consumers, commoditising the habits and interests of those consumers as a product to sell to advertisers and producers of content.

Across Retail (Amazon, AliBaba, eBay), Media (Netflix, Spotify, YouTube), Transport (Uber, forthcoming car-sharing apps), Social Communication (Facebook, Instagram, Twitter, LinkedIn) all understand how to develop a free-to-use platform that has infinite scalability while connecting consumers with suppliers, with consumers 'sharing' or 'liking' the platform across their networks to facilitate its continued growth.

That many users of these platforms are oblivious that they are the product is fascinating.

 

[NickGrogan]

Prior to the internet, nobody ever aspired to derive value from a global network of consumers, commoditising the habits and interests of those consumers as a product to sell to advertisers and producers of content.

Condé Nast, New York Times, Sears, etc. All work on the same model.

 

[gpietersz]

taking agile project management from IT (removal of organisation and accountability, and addition of confusing ways to explain under-delivery)and applying it to marketing

I love that description of agile. In fairness, its popularity is the result of the failure of other approaches though because of the unpredictability of software development costs.

how to develop a free-to-use platform that has infinite scalabilit

Which tends to produce a small number of big winners. There are a lot of defunct social networking sites, for example: https://en.wikipedia.org/wiki/List_of_defunct_social_networking_websites

That many users of these platforms are oblivious that they are the product is fascinating.

Partly people do not realise that data form different sources gets combined, or what can be inferred from the data.

Partly attitudes to things like privacy have changed. If you had said 20 years ago that it would be common for people to put internet connected microphones in their bedrooms it would have looked improbable.[/QUOTE]

 

[MBE2017]

Make it stop.

 

[Mr D]

That many users of these platforms are oblivious that they are the product is fascinating.

Some understand they are the product and don't care. The platform provides what the user wants so gets used.
The benefit to the user outweighs the issue of being the product.
Which to be fair you are these days almost always going to be somewhere. Offline too, data is collected and sold on.

 

[Newchodge]

And there we have it. The sole reason for the thread - advertising. Which is, of course, banned on here.

 

[Mark T Jones]

And there we have it. The sole reason for the thread - advertising. Which is, of course, banned on here.

Whether it's banned or not, the Op has just demonstrated that they are pretty poor at marketing!