whats squashing your dreams?

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stephendoyle

Free Member
Mar 7, 2007
683
40
Manchester
hi yvonne,

no doubt a tricky one.

there are of course the normal ways of advertising and promotion however i would think the networking metting and greeting is a better way to get customers.

face to face in your profession would be the best.

there are various business clubs where each member will introduce business to you and not really a hard sell either.

try some local networking groups some are free and then work up to larger groups and networks that will charge you to join like bni.

good luck

Stephen Doyle

m: 07877658579
w: www.ccuk-ltd.com
e: [email protected]

Super Human Sales Training
& Killer Copy Writing
 
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SillyJokes

Free Member
Jul 26, 2004
4,587
598
www.sillyjokes.co.uk
What holds me back?

I've done quite a bit so I haven't been all that held back.

Lack of time is the biggie though. This is as a result of having four kids - fab thought they are, building a business would have been 100% easier without them.
 
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Matt Quinn

Free Member
Aug 5, 2007
232
0
What holds me back?

I've done quite a bit so I haven't been all that held back.

Lack of time is the biggie though. This is as a result of having four kids - fab thought they are, building a business would have been 100% easier without them.

Yes but life would also be 1000% less rewarding....

It's all a question of balance.....

Allegedly :D
 
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swsw

Free Member
Aug 26, 2007
69
1
hi yvonne,

I'd advise you target a particular niche.

For example new business startups.

Then make them an offer they'd be crazy to refuse. If you have a great offer, you don't need to sell, the offer does it for you.

Maybe something like 'New business - Worried about your accounts and taxes ? I specialise in helping startups with everything to do with accounting and tax advice, including whether to setup as a sole proprietor or Ltd company, how to run your book-keeping system (and the easiest, cheapest and best software to use), file all the paperwork for you and guarantee if I don't save you at the cost of my fee in tax savings each year, you get a 100% refund.'*

(* minimum turnover x000's applies to qualify for guarantee)


Think you'd get any business ?

Or, for established businesses offer them a free tax audit, in many cases you'll find over-looked areas where they could be saving taxes, or time, that maybe they(or their current accountant) missed.

How do you reach current businesses ? Mail them a letter (special delivery or similar way to make sure you get the letter read), make your great offer, provide proof of savings you've got for other customers, point out that you can only take a limited number of new clients so if they're interested they must act now before you're booked up. Focus on how it's 'all done for them', for a reasonable fee, which is really free because of the savings you'll get for them. Quick, simple and easy...no hassle.


All the best,

Steve
 
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swsw

Free Member
Aug 26, 2007
69
1
Hi,

Yes I've just found this forum.

I'm in a few businesses (the reason I'm been vague is I don't want to sound like an arse)

I consider myself an entrepreneur and have been at it for 15 years.

The first 10 years I didn't have a clue and had mixed results.

The last 5 I've done much better.

I think the answer to the question at the top of this forum 'Can entrepreneurship be taught' is a resounding yes.

At heart we're all more suited to be entrepreneurs than workers.

Besides, been in business and doing deals is great fun.

What motivated me to post was the title of this thread. I've been in the position myself where I thought I'd never achieve my dreams, and am glad I didn't give up.
And if this thread motivates someone else to keep going, then I'll be chuffed to bits.

The secrets to business success are pretty simple really. Yet it's amazing how people focus on the things that don't really matter and neglect the things that do.

Forming a business, naming a business, logos, association memberships, boilerplate business plans, company stationary design.

Get all these right won't affect one bit whether you'll have a success or not.

Whereas knowing what your customer wants (and making sure your 'idea' has customers), solving their most pressing problems, giving good value, prove you can be trusted and communicating this in a clear offer they'd be crazy to not take.

Get these right and boom, you'll likely have a hit on your hands.

Hope you don't mind me posting.

Regards,

Steve
 
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carley

Free Member
Aug 25, 2007
30
0
Hi Yvonne
I was going to say something similar to steve. If you are finding that many businesses are not willing to change thier accountant (and im not being funny, but I would not either, sorry, but unless you have got something that people just can not say no to, who needs the hassle?)
Focus on new businesses, do you know how many new businesses start up every month/year. get in there from day one. there is 1000's of people looking for services that you provide, you just have to find them, don't waste valuable time trying to convince others to change.
Good luck
 
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Yvonne, I may be green in business terms, but I've got a bit of sense and I'm sure that it helps me sometimes...

Anyway Carley and Steve by focussing on new businesses you will have a much higher success rate than trying to convince established businesses to change, which most of them won't be interested in.
 
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Have to honestly say nothing is stopping me living my dreams and I live them every day not dream them for tomorrow. When you get to my age with a pace maker too you realise you are not imortal and every day counts. I think the thing which has made the most difference to me was really getting a long time ago that I have a choice in everything and i can have things any way I want. So if things do not 'work' for me I fix them. Took a few very interestng courses for the penny to drop!

Chris Kaday
 
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Things that have held/continue to hold me back?

1) Lack of cashflow
2) The type on industry I'm in
3) Being in the UK
4) Being in Wales!
5) Lack of government support
6) Lack of companies willing to bite the bullet and invest in something new
7) Poor time management!
8) Ill health
9) Stress
10) Idiots (I always seem to find them, sometimes without trying!)
 
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Oh dear Dan. A heartfelt post! I hope you do not mind me commenting that you appear to be a bit stuck. Also clearly some items on your list are contributing to others on your list. Business issues and locaiton relating to health - OK obvious i know.

I have a good track record in helping people move forward from these types of situations and would be happy to help.

A good first stage is to unravel the list a bit. Try ranking the items in terms of what you consider to be the easiest to change. That is at least a start.

Chris Kaday
 
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swsw

Free Member
Aug 26, 2007
69
1
Hi Dan,

I feel for you too, and don't mean to be harsh but for your items 2,3,4,5,6 I'd say if others in your industry are doing ok, then these are invalid.

On the other hand if no-one in your industry is making it work, then consider doing something else.

Or add a new twist, maybe move something new from one industry to yours.

All the best,

Steve
 
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Cheers Chris, here's the rearranged list:

1) Ill health - sorted now (touch wood!)
2) Idiots! - ignore, move away from
3) Lack of government support - come to the end of support programme, so not much I can do about it now - time to go it alone and put aside bitterness until next election
4) Poor time management - better at this now (experience is a good teacher!)
5) Stress - I think this almost corrects itself after the time management

Now the ones I'm having trouble getting my head around:

6) Lack of companies willing to bite the bullet - takes a lot of doing, but need to educate people and change the way they think about the work we do
7) Lack of cashflow - once I sort the above, cashflow comes from the work that's coming in
8) The industry we're in - never going to change it by ourselves. Change comes very slow, if at all, so best to go with the flow for a bit
9) Being in Wales - hostile environment for SME's at the moment, possibly considering a move across the border further on down the line
10) Being in the UK - will move away in the long term

The stuff I've dealt with has been a mix of internal & external, fixing one allowing me to fix the other. Now I have the rest of the external stuff do deal with, and at this stage in my business life, the last three points aren't relevant. So that leaves me with sorting cashflow and bringing in new business, which is what I'm attempting to do at the moment! Location has it's impact of course, but there's little I can do about that for the short term.
 
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Hi Steve, cheers for the feedback.

Item 2 is something that effects everyone in the industry - it's a continuous scramble for work
Item 3 - being in the UK is something that's unavoidable, however...
Item 4 - ...being in Wales is something we CAN change. It'll take some doing to up sticks and move out, but it'll be necessary at some point. It's a hostile environment at the moment - has been since the WDA "disappeared" and a lot of different industries are feeling the pinch, not just ours
Item 5 - Again something that's effected others in our industry (creative industries were hit pretty bad 18mths ago) but also a lot of start ups and SME's right throughout Wales
Item 6 - That'll take some doing, but it's possible to achieve with the right kind of marketing

Changing industries isn't really relevant here - it may be possible to move around within the creative industries, but we've put so much into film & tv production that it would be counter-productive to bow out now. Bringing something from other industries could work, which is sort of what we're trying to do by bringing new media into the mix.
 
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