What would you expect to see on a website footer

Discussion in 'Ecommerce Forum' started by bharris, Apr 15, 2019.

  1. bharris

    bharris UKBF Regular Free Member

    530 81
    I believe that different kinds of business websites require different information depending upon what the type and aim of the customers are.
    If your selling to the public i would imagine you would need far more help sections, reassurance discounts etc. For many sites selling to business also require the kitchen sink.

    However if the main purpose of the site is actually to provide technical information to lab test engineers as well as providing a way to purchase the products, what would you actually have in the footer?

    The standard footer sections Opencart have are:
    About Us
    Delivery Information
    Privacy Policy
    Terms & Conditions
    Contact Us
    Returns
    Site Map
    Brands
    Gift Certificates
    Affiliate
    Specials
    My Account
    Order History
    Newsletter

    What would you keep and add?
     
    Posted: Apr 15, 2019 By: bharris Member since: Dec 30, 2014
    #1
  2. fisicx

    fisicx It's Major Clanger! Staff Member

    29,949 8,801
    Address, telephone number, email, company and VAT numbers.

    I’d remove anything that isn’t relevant. sitemap for example. And specials as this needs to be in the main menu. And affiliates unless you offer this service.
     
    Posted: Apr 15, 2019 By: fisicx Member since: Sep 12, 2006
    #2
  3. WebshopMechanic

    WebshopMechanic UKBF Regular Full Member

    290 117
    As @fisicx says, address, contact details, company number and VAT number is a 'trust signal'. I've also read that Google likes this type of information for SEO purposes, especially local.

    Make sure it matches your Google business listing.
     
    Posted: Apr 15, 2019 By: WebshopMechanic Member since: Apr 27, 2017
    #3
  4. I_DO_MARKETING

    I_DO_MARKETING UKBF Regular Free Member

    327 80
    If you have a turnover of £36m or more you will need to publish your modern slavery statement. That could go in the footer.

    The rest of us must are presumably OK to have slave labour.
     
    Posted: Apr 15, 2019 By: I_DO_MARKETING Member since: Oct 24, 2015
    #4
  5. Best Stationery

    Best Stationery UKBF Newcomer Free Member

    1 0
    Basically,there should have navigation,social medias,contact details,etc.,in a word,should be convenient for visitor to review.
     
    Posted: Apr 15, 2019 By: Best Stationery Member since: Apr 15, 2019
    #5
  6. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    149 26
    The footer is the new sidebar - a place to stuff as much useless garbage as possible because it looks good.

    Keep it basic and avoid the urge to add social media icons, maps and such that just slow your site down to a crawl.
     
    Posted: Apr 15, 2019 By: Darren_Ssc Member since: Mar 1, 2019
    #6
  7. bharris

    bharris UKBF Regular Free Member

    530 81
    Thank all, just as i hoped. Keep it simple.
     
    Posted: Apr 15, 2019 By: bharris Member since: Dec 30, 2014
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    29,949 8,801
    Defiantly keep all social media off the site.

    You want people to come from Facebook not go to Facebook.
     
    Posted: Apr 15, 2019 By: fisicx Member since: Sep 12, 2006
    #8
  9. HC-Samuel

    HC-Samuel UKBF Regular Free Member

    178 8
    Oh thats interesting so you guys are actually saying its a bad idea to have 'socials' in the footer?
     
    Posted: Apr 17, 2019 at 1:06 PM By: HC-Samuel Member since: Jan 14, 2007
    #9
  10. fisicx

    fisicx It's Major Clanger! Staff Member

    29,949 8,801
    Because you want people to stay on your site and buy your stuff or avail themselves of your services.

    If they click to go to your Facebook page the chances of them returning and converting reduces. Same with Instagram or Twitter.

    What you want is for them to discover your FB page and then visit your site and buy your stuff. Or better still, you want other people to tell their friends about your stuff so they click on the link and come to your site.

    Sending people to a SM site means they will get distracted and end up looking at kittens.
     
    Posted: Apr 17, 2019 at 4:09 PM By: fisicx Member since: Sep 12, 2006
    #10
  11. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    10,109 2,048
    Terms and condition links on both footer and main menu
    Contact details including address and email plus phone number

    Plus
    NO LINKS TO ANY OTHER SITE THROUGHOUT YOUR SITE
     
    Posted: Apr 17, 2019 at 4:18 PM By: Chris Ashdown Member since: Dec 7, 2003
    #11
  12. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    149 26
    Aside from this, the chances of anyone actually clicking these things on a regular e-commerce site is negligible, at best.
     
    Posted: Apr 17, 2019 at 4:43 PM By: Darren_Ssc Member since: Mar 1, 2019
    #12
  13. Darkterror

    Darkterror UKBF Newcomer Free Member

    11 1
    Several ways to contact like e-mail, phone, address, live chat, messengers/socials if needed. Some legal info or something like that. There should be also present current year, cause it's a first thing I see and if it's like even last year on 2nd January of current - I leave;)
     
    Posted: Apr 18, 2019 at 5:29 PM By: Darkterror Member since: Mar 17, 2019
    #13
  14. fisicx

    fisicx It's Major Clanger! Staff Member

    29,949 8,801
    Or better still, don’t put a date in the footer.
     
    Posted: Apr 18, 2019 at 5:35 PM By: fisicx Member since: Sep 12, 2006
    #14
  15. Clinton

    Clinton UKBF Big Shot Full Member

    3,851 1,315
    Why's that then? (My site has hundreds of links to other sites! Some pages - example - exist only for the outbound links.)
     
    Posted: Apr 18, 2019 at 6:15 PM By: Clinton Member since: Jan 17, 2010
    #15
  16. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    10,109 2,048
    You spend your whole life trying to get people to look at your site and then they follow a link you supplied and leave, what a waste of time and energy
    What makes you think they will ever come back, the links on the other site may be far more interesting and so on
     
    Posted: Apr 18, 2019 at 8:19 PM By: Chris Ashdown Member since: Dec 7, 2003
    #16
  17. bharris

    bharris UKBF Regular Free Member

    530 81
    It depends upon if your site is used as a reference point to find other stuff. For a normal eCommerce site then probably not wanted and i wouldn't have any in the footer.

    Items i would definitely NOT have in this sites footer are Social links, live chat, review sites
     
    Posted: Apr 19, 2019 at 2:24 AM By: bharris Member since: Dec 30, 2014
    #17
  18. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    149 26
    There is a huge distinction between a regular e-commerce site and a site such as Clinton's.
     
    Posted: Apr 19, 2019 at 7:00 AM By: Darren_Ssc Member since: Mar 1, 2019
    #18
  19. JEREMY HAWKE

    JEREMY HAWKE UKBF Legend Full Member

    3,793 1,213
    Why do so many companies find it acceptable not to have their address on their website
     
    Posted: Apr 19, 2019 at 9:31 AM By: JEREMY HAWKE Member since: Mar 4, 2008
    #19
  20. DontAsk

    DontAsk UKBF Ace Free Member

    1,065 139
    Not just trust signals

    My line of business has a lot of small cottage industries that do not seem to keen to avail themselves of even the most basic e-commerce regulations. The worst I have found is calling themselves 'Limited' when they are not.
     
    Posted: Apr 19, 2019 at 11:17 AM By: DontAsk Member since: Jan 7, 2015
    #20