Hi, Whatever product or service we all sell, we inherently believe EVERY SMALL BUSINESS or STARTUP should have it or need it. However, small businesses and startups are ALWAYS on a limited budget. Of course, every start up WANTS (abundant sales/ stable cashflow/ good staff/ GDPR compliance ) People buy what they WANT and can AFFORD, not necessarily what they NEED. So, with that, what advice would you give your younger self? What Service was the most critical to your busienss growth? What Service does the GREATEST number of startups and small businesses need?