I realize it's a bit controversial to post this message in the Green Room but, as business owners, it's important we face facts when building a strategy. I just read another report that criticizes the paranoia that exists around global warning. I've seen several such reports over the last few years, which claim that global warming either isn't an issue or just plain doesn't exist. Take some of the claims in this article, for example: 1) Global temperatures have cooled in the last decade, enough to wipe out the one degree rise of the previous 100 years. 2) Mankind is responsible for a fraction of one percent of the effect of greenhouse gases. 3) Governments are unnecessarily imposing regulations that make us poorer (higher prices for traditional fuels) and less safe (smaller and lighter cars). If this is true, then businesses that play to the global warming message would appear to be riding on hype. Can such a strategy succeed in the long-term? Of course, global warming is just one of many aspects of the green agenda. Still, it's the most emotive, so it's right to look at real data to see whether the tales of woe we hear all the time are based on fact. For anyone interested, here's the report to which I referred above: http://www.foxnews.com/story/0,2933,334682,00.html .