Sales, Marketing & PR Brought to you by Adzooma

What frustrates you about digital marketing agencies?

Discussion in 'Sales, Marketing & PR' started by Digitalmarketer99, Oct 13, 2018.

  1. Digitalmarketer99

    Digitalmarketer99 UKBF Newcomer Free Member

    2 0
    Hello Everyone, I'm starting a digital marketing agency to serve businesses likes yours and I would love your input.

    what frustrate you about digital marketing agencies?
     
    Posted: Oct 13, 2018 By: Digitalmarketer99 Member since: Oct 13, 2018
    #1
  2. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,420 848
    2 things. Usually they haven't got a clue about marketing, and more often than not they live in a digital marketing bubble and can't see the wood for the trees.
     
    Posted: Oct 13, 2018 By: AllUpHere Member since: Jun 30, 2014
    #2
  3. Digitalmarketer99

    Digitalmarketer99 UKBF Newcomer Free Member

    2 0
    Interesting, I agree
     
    Posted: Oct 13, 2018 By: Digitalmarketer99 Member since: Oct 13, 2018
    #3
  4. fisicx

    fisicx It's Major Clanger! Staff Member

    29,206 8,620
    That they seem to think being 'digital' is any different to traditional marketing.

    And the fact that I've yet to find a digital marketing agency that knows how to do marketing.
     
    Posted: Oct 13, 2018 By: fisicx Member since: Sep 12, 2006
    #4
  5. HouseSnagging.com

    HouseSnagging.com UKBF Contributor Full Member

    32 3
  6. Ginger Egg

    Ginger Egg UKBF Contributor Free Member

    28 2
    They charge an astronomical amount for work that freelancers can do for much less! :D
     
    Posted: Oct 13, 2018 By: Ginger Egg Member since: May 1, 2017
    #6
  7. WebshopMechanic

    WebshopMechanic UKBF Regular Full Member

    246 98
    I've encountered quite a few 'digital agencies' in my time and I have a problem with the following:

    - High fees with no penalties or refunds if results aren't delivered
    - Be sold by a good sales person but being given a junior account manager who has never worked in a business before
    - Only working to a set number of hours, even when results aren't going the right way
    - No specialism in any particular sector
    - Taking money off smaller businesses knowing full-well they can't deliver

    And my final one that annoys the hell out of me:

    - Running campaigns (e.g PPC) in a totally one dimensional way without any thought about how to convert people further down the line. There is usually no landing page optimisation or testing. No focus on collecting email addresses. Visitors either convert or they don't.

    The reason? Because agencies don't want to get their hands too dirty with the nitty gritty.

    I haven't got a problem if an agency says they are experts in a particular sector and deliver results. But far too many claim to do everything which is why it all ends in tears.

    My advice is to be the best in a single sector, grow a customer base and build out from there.
     
    Posted: Oct 13, 2018 By: WebshopMechanic Member since: Apr 27, 2017
    #7
  8. HouseSnagging.com

    HouseSnagging.com UKBF Contributor Full Member

    32 3
    Is it just you, or are others with you?
     
    Posted: Oct 13, 2018 By: HouseSnagging.com Member since: Sep 27, 2018
    #8
  9. antropy

    antropy OpenCart Experts Full Member - Verified Business

    3,104 526
    Like every industry you get those that over promise and under deliver. I am sure this will be a good starting point when talking to potential clients as many would have had a bad experience with a Digital Marketing company. Alex
     
    Posted: Oct 15, 2018 By: antropy Member since: Aug 2, 2010
    #9
  10. Breffni Potter

    Breffni Potter UKBF Contributor Full Member

    44 3
    Proctor and Gamble became so infuriated with shady practices and poor results that they cut digital marketing spending by $200 million. With the increased focus they gained 10% reach from their customer base.

    They laid down the gauntlet to their marketing providers, some were unable to adapt, others rose to the challenge.


    Marketing when done right can increase sales and retention. If it was easy everyone would be doing it. Whether for SMB or global corporates. Lots of business units are done "ok" - Whether they be in sales, finance, marketing, hr, production. The good ones are simply hard to find.
     
    Posted: Oct 15, 2018 By: Breffni Potter Member since: Jun 4, 2018
    #10
  11. Calvin Crane

    Calvin Crane UKBF Regular Full Member

    100 16
    I'm a freelancer and created a digital 'agency' as a front door and to use as landing pages to services I offer. So I'm not an agency because it is me but I do have a network of others and partnerships so I can actually offer clients what is needed. I can scale to become an agency however. The advantages are lower cost but not quite 'upwork dot com' low cost :)

    There is a disconnect between digital marketing and traditional marketing channels because of the direction people fall into digital marketing. They must be doing something right as they can spot it as a saleable service.

    It might be more accurate and less confusing to call digital marketing online lead generation; wether through SEO or SMM or PPC. Marketing is a an activity in a much more general sense and digital marketing is a part of that.

    I would urge the OP DM99 to look at the energy they placed in their OP and replies here- (one liners). It seems this was clickbait and he/she will be found out.

    I liked what webshopmechanic said about the lack of depth in a campaign and funnel.

    Because I can tell you getting to the top of google or even PPC top of google will not bring you success like that. It's a part of it that's all.
     
    Posted: Oct 16, 2018 By: Calvin Crane Member since: Jun 8, 2018
    #11