Just saw this on Twitter and thought it might interest people here. It looks like a good product and from a marketing point of view, joining forces with Wallace and Gromit will surely be a hit with children. "The Wensleydale Creamery is targeting the £179m snacking market with the launch of a Wallace & Gromit lunch pack selection. To appeal to families with children, the five 20g sticks of cheese - comprises a creamy Real Yorkshire Wensleydale, one Red Leicester and three Mild Cheddars, plus a free Wallace & Gromit sticker. The Wensleydale Creamery's master cheese makers have created an extra creamy Wensleydale especially for the lunch pack selection David Hartley, The Wensleydale Creamery Managing Director, said: "Our cheeses and Wallace & Gromit are British through and through and as a result The Wensleydale Creamery and Wallace & Gromit are the ideal partners to champion this handy lunch pack selection of Great British cheeses." Morrisons will be first to launch the packs early April (Mon 9th) with other retailers to follow."