Wensleydale Creamery targets kids' snacking market

Discussion in 'General Business Forum' started by EliCash, Apr 3, 2012.

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  1. EliCash

    EliCash UKBF Newcomer Free Member

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    Just saw this on Twitter and thought it might interest people here. It looks like a good product and from a marketing point of view, joining forces with Wallace and Gromit will surely be a hit with children.

    "The Wensleydale Creamery is targeting the £179m snacking market with the launch of a Wallace & Gromit lunch pack selection.

    To appeal to families with children, the five 20g sticks of cheese - comprises a creamy Real Yorkshire Wensleydale, one Red Leicester and three Mild Cheddars, plus a free Wallace & Gromit sticker.

    The Wensleydale Creamery's master cheese makers have created an extra creamy Wensleydale especially for the lunch pack selection

    David Hartley, The Wensleydale Creamery Managing Director, said: "Our cheeses and Wallace & Gromit are British through and through and as a result The Wensleydale Creamery and Wallace & Gromit are the ideal partners to champion this handy lunch pack selection of Great British cheeses."

    Morrisons will be first to launch the packs early April (Mon 9th) with other retailers to follow."
    Last edited: Apr 3, 2012
    Posted: Apr 3, 2012 By: EliCash Member since: Apr 2, 2012
  2. Consistency

    Consistency Banned

    8,212 1,545
    I like Wensleydale with cranberries, yet I don't like cranberries.
    Posted: Apr 3, 2012 By: Consistency Member since: May 21, 2010
  3. lockyer

    lockyer UKBF Ace Full Member - Verified Business

    1,217 198
    well lets keep it up does anyone want to buy wensleydalecheese.co.uk off me?
    Posted: Apr 8, 2012 By: lockyer Member since: Oct 27, 2008
  4. Wedge

    Wedge UKBF Newcomer Free Member

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    Who's the big cheese around here?
    Posted: Jun 20, 2012 By: Wedge Member since: Apr 20, 2011
  5. Sing for your city

    Sing for your city UKBF Newcomer Free Member

    16 1
    i agree seems like a very good marketing idea.
    Posted: Jul 6, 2012 By: Sing for your city Member since: Jun 5, 2012
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