Website Review

Discussion in 'Website Reviews & Testing' started by Penelope Dunlop, Jun 20, 2019.

  1. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    Thank you for your comments. As you'll have read above, I've seen the error or my ways and the current site will be vanishing very shortly.
     
    Posted: Jun 21, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #21
  2. Victoria_V

    Victoria_V UKBF Contributor Full Member

    76 8
    Hi Penelope,

    Your website is lovely but I do agree that it can be improved.

    Just a couple of things that caught my eye:
    1) You want your fonts to be consistent! Go with two or three fonts (one for main text, and one or two for headings)
    2) See if you want a 'cleaner' design, make it more neutral. I love your logo so definitely keep that -- it adds personality -- but the rest should be as neutral as possible. Look at Squarespace, Wix and Weebly for layout and design inspo
    3) Work on redesigning your landing page: putting text over an image makes it really hard to read. If you're someone like me (who stares at their computer all day) then you probably won't even bother reading it as it is too hard on your eyes.
     
    Posted: Jun 21, 2019 By: Victoria_V Member since: May 29, 2019
    #22
  3. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    Hi Victoria

    After the constructive slating I'd already received before your critique came along, the website is going to be completely redone, but I will definitely be keeping my logo and thank you for your thoughts, it's interesting to hear a woman's perspective!
     
    Posted: Jun 24, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #23
  4. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,897 1,025
    Don't get bogged down in design. Making it look pretty is a 10 minute job that any idiot can do. You need to think about your business and marketing objectives and go from there. People start with logos and colours when they don't know what they are doing. It doesn't matter what your logo looks like, what fonts you use, what colour it is, or what you call it. If your marketing strategy was solid you could call it 'really crappy VA services Ltd' and still get more work than you could handle.
     
    Posted: Jun 24, 2019 By: AllUpHere Member since: Jun 30, 2014
    #24
  5. Mark T Jones

    Mark T Jones UKBF Big Shot Full Member

    3,155 911
    It’s counter-intuitive, but intense targeting really does work. I learned it rather late, but less really is more.
     
    Posted: Jun 26, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #25
  6. The Byre

    The Byre UKBF Ace Free Member

    8,623 3,350
    You are selling YOU. And you have put a picture of YOU on the first page that is a disaster.

    Put on office clothing such as a jacket and high-tail it to a professional photographer.

    Apart from that, all that @fiscx stated applies. Please follow his advice to the letter!
     
    Posted: Jun 27, 2019 By: The Byre Member since: Aug 13, 2013
    #26
  7. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    I'm sorry but I find that quite OFFENSIVE! I was asking for criticism on my website, not on how I look! I hate having photos taken, hence I didn't originally have a photo on there, but it was put on because of advice from @fiscx, who I have tried to listen to in re-drafting the site, and that was the best I had. If a potential customer is going to be that stupid about accepting me to do their work because I'm not wearing a business jacket, which I don't actually possess, then they are welcome to pass on by!
     
    Posted: Jun 27, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #27
  8. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    Take a look at the home page on this site. There's an add called something like "Worried Director's Guide" and what do you know, the woman is wearing a t-shirt not a business jacket! I thought the days of suits was long gone, apart from top notch meetings!
     
    Posted: Jun 27, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #28
  9. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,897 1,025
    The new attempt is an improvement on the last, but you are still trying to skip any planning and just do the easy bit. The problem is, you can't get the easy bit right, without putting some effort into the planning.
     
    Posted: Jun 27, 2019 By: AllUpHere Member since: Jun 30, 2014
    #29
  10. Victoria_V

    Victoria_V UKBF Contributor Full Member

    76 8
    What she has on the website makes her look approachable, friendly, and confident. It's 2019, you really don't have to wear a blazer in order to look professional. She's not applying for a corporate job after all, and it's not LinkedIn where everyone's profile photo looks the same.
     
    Posted: Jun 27, 2019 By: Victoria_V Member since: May 29, 2019
    #30
  11. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    I'm totally at a loss now! I've done everything that I was asked to do when re-building it?
     
    Posted: Jun 27, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #31
  12. Victoria_V

    Victoria_V UKBF Contributor Full Member

    76 8
    I think he's trying to say that you're spending more time on redesigning the website and working out the visuals, whereas the important part is setting the right foundation for your business, i.e. who are your prospective customers, what are your strengths (that is, what makes you stand out from the rest of the VAs out there), etc. It's like you need to have some sort of structure first, and then build up on that.
     
    Posted: Jun 27, 2019 By: Victoria_V Member since: May 29, 2019
    #32
  13. The Byre

    The Byre UKBF Ace Free Member

    8,623 3,350
    I'm sorry to have offended you but how you look is important. Whether you wear a jacket, a T-shirt or Indian headdress is irrelevant to me - the picture is of holiday snapshot quality and you are trying (I assume) to present an image of business-like efficiency. I suggested a jacket to cover the bare shoulders that suggests a holiday pic.
    No, it looks like a holiday snapshot of her squinting into the sun, taken by a friend using a phone.
    I absolutely agree and here at Byre Towers, we all bum around in jeans and T-shirts or hoodies. Not a suit or even a casual jacket to be seen anywhere. And staff pics and pics and videos of the place reflect that attitude - but they were all taken by a good professional photographer and film crew.

    Penelope, genuine potential customers are looking for reasons to use your services - BUT they are also looking for reasons to NOT use your services. Give them the first, but don't give them the second!

    This!
     
    Posted: Jun 27, 2019 By: The Byre Member since: Aug 13, 2013
    #33
  14. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    Thanks Victoria (and for your support about dress), but I actually wrote all the content first before even thinking about the visuals. I wasn't even told how to do that part until I'd written most of the pages. I thought I'd said who my prospects were, sole traders or small businesses in the construction industry and I've set out everything (that I can think of at the moment) in terms of what I can do for them, but that will get added to as things come into my head, it's still a work in progress after all as I only started this process a few days ago. I've stated my strength, that I have 13 years experience of running a construction business and that I have 15 years experience of Quickbooks software. I don't really understand what else I'm supposed to do? I've looked at other VA websites and, now knowing what I do from this exercise, they're far worse than mine!?
     
    Posted: Jun 27, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #34
  15. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    No, it looks like a holiday snapshot of her squinting into the sun, taken by a friend using a phone.

    This![/QUOTE]
    You're right, it was taken on holiday, but it was taken in the evening and by a professional photographer.
     
    Posted: Jun 27, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #35
  16. Victoria_V

    Victoria_V UKBF Contributor Full Member

    76 8
    @fiscx explained it better here: https://www.ukbusinessforums.co.uk/threads/website-review.398886/#post-2940081

    It does say on the website that you have experience running a small business in the construction industry, but see if you can make it more targeted. Seeing as you know the industry inside out, you can use that to market your services -- show, don't tell. Talk more about your experience in the construction industry. At the moment it just says you have experience, but I would elaborate on that.

    Also, I would align the image on the right side of the screen so it doesn't interfere with the text on the left.
     
    Posted: Jun 27, 2019 By: Victoria_V Member since: May 29, 2019
    #36
  17. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    Thank you Victoria, I really appreciate your assistance here in making me understand what's still missing, I've obviously still got a lot to learn in that respect, but it's given me an idea of what I need to do now!
     
    Posted: Jun 27, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #37
  18. chalkie99

    chalkie99 UKBF Enthusiast Free Member

    835 249
    On your homepage it now says :

    Back in 2007, I set up a Limited Company for a small specialist window installation business and I single-handedly ran the administrative side of that business for 13 years

    That reads as you ran it until a date into the future. i.e. next year!

    Just delete the words "for 13 years" as it will sound more honest. As soon as I see a glaring error somewhere I start wondering what else may be wrong too.
     
    Posted: Jun 27, 2019 By: chalkie99 Member since: Nov 14, 2008
    #38
  19. Penelope Dunlop

    Penelope Dunlop UKBF Newcomer Full Member

    27 5
    Thanks, it is actually still running (just) but I'll change that. You're all critiquing me whilst I'm amending things haha!!
     
    Posted: Jun 27, 2019 By: Penelope Dunlop Member since: Jun 19, 2019
    #39
  20. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,897 1,025
    And that pretty much sums up why you are never going to actually get to the point at which the site is any good. You are jumping from one idea to another, then back again when someone on the forum suggests you should. Actually, its more fundamental than that; you aren't having a web design problem, it's a business strategy problem.

    You have tried to think about your targeting, which is the right thing to do, but you have nowhere near done enough. For a start you have only done at best half a job because you have only thought about who you want to target, not what you are targeting them with.

    You are offering far too many services. What concerns me the most is that you are offering accountancy services (VAT, payroll etc), as well and marketing assistance and social media help. We know for a fact you know nothing about marketing, so why should we believe you know any more about the other services you offer? You won't find many clients happy for you to just have a go at their VAT returns and hope you get it right. I also notice that you have a ridiculously low level of professional indemnity cover and it doesn't actually mention what you are covered for. I bet you aren't covered for all the services you offer.

    The whole site gives the impression you are just having a crack at it, but don't actually really know what you are doing.

    The website is your chance to persuade potential clients that you are the woman for the job. At the moment it's telling visitors to keep looking, because you don't know what you are doing.

    Excuse my bluntness. Sugar coating it won't help. I wasn't going to bother expanding on my earlier posts because you seem to be bouncing around all over the place, but then I thought it was a bit mean to tell you that you are doing it all wrong without actually giving examples of how you could improve.
     
    Posted: Jun 27, 2019 By: AllUpHere Member since: Jun 30, 2014
    #40