Website review

Discussion in 'Website Reviews & Testing' started by chestnuthouseonline, Oct 31, 2017.

  1. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

    10 0
    Hi guys,

    New here to the forum, just launched our ecommerce site and looking for some honest feedback

    We are in the early stages really and I do know that the site needs a bit of work but thought I would see what you guys think before I start making changes!

    www chestnuthouseonline co uk

    cheers

    Darren
     
    Posted: Oct 31, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #1
  2. Alan

    Alan UKBF Legend Full Member - Verified Business

    6,259 1,735
    I would dump that image at the top of the home page, in full screen it is square and elongated the pictures of your, and it has a horrid animation- get rid. Use the space to really sell why you are unique and create some action.

    You also don't need 'Welcome too'.

    What is the objective of the site - too sell online or for people to find your shop?

    I also think ( I haven't gone through the full checkout ) that your site is illegal in terms of the licensing act as there does not appear to be any age verification process at the point of order. ( I'm no lawyer though )
     
    Posted: Oct 31, 2017 By: Alan Member since: Aug 16, 2011
    #2
  3. fisicx

    fisicx It's Major Clanger! Staff Member

    30,940 9,073
    Look at the site on your phone. The header takes up most of the screen.

    The main menu is strange. Bin anything that's not related to the products (but add them to the footer).

    The top menu displays on top of itself (looks blurry).

    The colours aren't the best for readability. White on green is not a good combination.

    On a phone the category list always displays above the products (means I have to keep scrolling)

    But the products are good and well described and the checkout seems to work OK - except there are too many fields.

    Combine first and last name into a single field. Bin the fax. Do you really ship to all those countries?

    I went from checkout to the T&C and returns pages and my basket (not cart) is now empty.
     
    Posted: Nov 1, 2017 By: fisicx Member since: Sep 12, 2006
    #3
  4. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

    10 0
    Thanks for the feedback both

    Certainly agree with a lot of what you have both said

    Will have a look tomorrow when I'm back in work

    The main purpose of the site is to sell sell sell

    With information about our bricks and mortar store being secondary
     
    Posted: Nov 1, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #4
  5. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

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    All feedback appreciated (we are thick skinned and happy to listen to everyone's thoughts and ideas)!
     
    Posted: Nov 1, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #5
  6. UKSBD

    UKSBD Not a real duck Staff Member

    9,312 1,742
    There is a big difference between a nice brochure style site to go alongside a B&M business and an ecommerce sell, sell, sell site.

    Don't make the mistake of trying to make it look like both.

    Are you a little artisan business selling at a premium or a place where I can buy unusual spirits cheap?
     
    Posted: Nov 1, 2017 By: UKSBD Member since: Dec 30, 2005
    #6
  7. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

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    Well I suppose we are trying to be somewhere between the two

    It's sometimes hard to strike a balance between volume and margin

    We aren't cheap, because to be cheap you have to have higher volume

    It's chicken and egg I suppose

    Any product we sell you will ALWAYS find someone cheaper

    That's the nature of selling online I suppose
     
    Posted: Nov 1, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #7
  8. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

    10 0
    So yes the first one, "a little artisan business selling at a premium"
     
    Posted: Nov 1, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #8
  9. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

    10 0
    Hence why we try and make the site a bit more personal (more work to do on that)
     
    Posted: Nov 1, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #9
  10. Brad90

    Brad90 UKBF Newcomer Full Member

    1 1
    Hey Darren,

    Firstly, let me give you massive praise for having a website and trying to expand your business. Like yourself, I understand the effort gone into building websites to expand your business and wanting it grow. Now I help other businesses transform their web presence and get better results online.

    I saw you asking for help and jumped into to do a review of your site. I’ve broken it down to give you some constructive criticism.

    It may sound like a lot and a bit negative but you have a good base just needs some tweeking. I want to see your online website succeed and I think I can help you. :)


    LOGO

    I think your logo doesn’t have to be on this website if I’m honest. I think its great for your local business but anyone landing on the page wont really understand how it relates to the premium drinks that you sell.

    If you take a look at the quick sketch that I did of what your website could look like you, you will see that I’ve kept your name but made it a bit slicker.

    Alternatively you can change the name completely? If you are looking to sell alcohol via the internet then doing this may create a stronger connection between the domain name of your site and the product you sell. Ultimately it’s a minor point, that people wont really notice but it's worth a thought.


    Colour Scheme

    Like others have said, I think the colour is great for your local business but for online it could be ditched for something more slick.

    Your goal is to sell right?

    Pastille colours doesn’t really reflect the premium brands that it looks like your selling. I just don't think it does it any justice.


    Our Story

    So I liked this part. I actually think it’s an asset to your website which you can use to market your business online.

    There is an entrepreneur called Gary V check him out here: www (dot) winelibrary (dot)com

    He created a million pound business around his love of wine. How he did this was create videos of himself tasting and commenting on different wines.

    I think you could really do the same.

    On your home page you could have a video talking about who you are, why you care about your products and how you handpick each one to sell. Then you could create a series of videos for each drink you have and upload them to youtube.

    This will do 2 things.

    1) Your online ranking will get higher and people will see your website more on google if they search “best whiskey” or “best gins”. Up pops your website and videos. In fact Google owns youtube so has a biased to ranking content/websites higher if video included.

    2) Did you know that having a video selling a product converted 65% more visitors to buy the product? That’s more money in your pocket!


    No sign up

    Have you heard that it costs more money to find a new customer than it does to sell to the ones you already have?

    Currently you don’t have a sign up for customers to entre their email address and receive news or offers from you…or more videos!

    You could introduce something like this.

    Maybe… a monthly competition to win a free bottle of something.

    Some people might suggest a news letter but I don’t think it’s enticing enough these days.


    Reviews for products

    Its been shown in studies that products that have reviews are more likely to sell. Mainly because people trust other peoples opinions. That's why Amazon does well at this.

    Adding a star system to each product might be good to sell more. This could be something you add based on your own personal opinion. Back this up with your videos or comments I think you can see your conversion go higher.


    Images

    You have a lot of images which is great! Some of them though are a little fuzzy.. not so great! Uping the resolution on these would be really useful for any visitors you have. Makes you look more professional.


    Blog

    You might want to add a blog.

    One of the best ways to boost your online presence is to have a blog and write about topics that people are interested in.

    How do you do this correctly.

    That’s a whole different conversation we can have later but you would want to look into keywords and most shared content from other sites.


    Mobile Responsive

    No complaints here. Your website is mobile responsive and has a good loading speed. Which is super considering more and more business online is being done via a mobile devises. I know in America this at least 50%.

    I hope that helps Darren!

    Regards,

    Stephen
     
    Last edited by a moderator: Nov 10, 2017
    Posted: Nov 10, 2017 By: Brad90 Member since: Oct 10, 2016
    #10
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  11. Clicks Online Business

    Clicks Online Business UKBF Contributor Full Member

    46 3
    Hey. Loving the site! Looks brilliant and a really great idea. TBH the only thing you can really do is try and test it and see how it goes. Obviously, people have different tastes in regards to how a website should look etc.
    Being and selling online comes down to good website optimisation, structure, and usability. Make sure you've done your homework in regards to keyword research and what your customer wants (which I'm sure you've done) but keep doing it!! The market and tastes change all the time!

    Price will play a part too but if you are selling good products at reasonable prices, you will soon gain a dedicated customer base.

    Your site is great! Keep up the good work!!
     
    Posted: Nov 10, 2017 By: Clicks Online Business Member since: Oct 19, 2017
    #11
  12. The Byre

    The Byre UKBF Ace Free Member

    8,978 3,509
    That picture animation is horrible and most of the pictures have got the picture aspect ratio wrong.
     
    Posted: Nov 10, 2017 By: The Byre Member since: Aug 13, 2013
    #12
  13. UKSBD

    UKSBD Not a real duck Staff Member

    9,312 1,742
    Why try and do both on the same website?

    If I want a quaint artisan business selling at a premium I'll think it's a bit strange you're also bulk selling cheap online and will expect the same prices as a cheap online seller.

    If I buy from a website like that I want to buy it in your own box, with your own labels, your story as part of the packaging, your gift wrapping, etc. - that's what I pay the premium for.
    I don't expect it to be shipped direct from the supplier as I would from a cheap Online seller.

    If I want to buy cheap Online I'll automatically think your prices are gong to be high because of your story.
     
    Posted: Nov 10, 2017 By: UKSBD Member since: Dec 30, 2005
    #13
  14. fisicx

    fisicx It's Major Clanger! Staff Member

    30,940 9,073
    Not it's not. There are lots of reasons why in this thread.
     
    Posted: Nov 10, 2017 By: fisicx Member since: Sep 12, 2006
    #14
  15. Clicks Online Business

    Clicks Online Business UKBF Contributor Full Member

    46 3
    There's lots of reasons on this thread why its great too. Like I said, everyone has different opinions. Sorry if we cant agree .)
     
    Posted: Nov 10, 2017 By: Clicks Online Business Member since: Oct 19, 2017
    #15
  16. Asjs3n4

    Asjs3n4 Guest

    0 0
    Hi, i think overall its ok and a good start.

    Congratulations for going for it.

    I would avoid using the spin in the video as its very distracting otherwise it's a great start.

    You need to look at SEO as a priority, sign up free to http://tools.seobook.com/general/keyword-density/

    Cheers
     
    Posted: Nov 10, 2017 By: Asjs3n4 Member since: Jan 1, 1970
    #16
  17. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

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    Thanks for all the constructive feedback Brad90

    All ideas are getting added to the list
     
    Posted: Nov 10, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #17
  18. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

    10 0
    Hi UKSBD

    i think i was confused when i responded to you initially

    yes we are going for more craftier artisan products sold at a premium rather than the more mass produced products, so yes I agree with you in that respect completely

    cheers
     
    Posted: Nov 10, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #18
  19. chestnuthouseonline

    chestnuthouseonline UKBF Newcomer Full Member

    10 0
    thanks to all for comments, appreciate all feedback good and bad

    we know there is lots of room for improvement and it is a long term project for us, so like I say we are happy to hear the good and the bad so we can make amendments and move forward!
     
    Posted: Nov 10, 2017 By: chestnuthouseonline Member since: Oct 7, 2017
    #19
  20. fisicx

    fisicx It's Major Clanger! Staff Member

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    So the first thing to do decide the focus of the site. It's either an online gin emporium or it's a local specialist shop. It's not working as both.
     
    Posted: Nov 10, 2017 By: fisicx Member since: Sep 12, 2006
    #20
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