We have a ltd company that was set up about 4 years ago now and is plodding along. We are starting to do a new range of products under a different brand, which will have its own website, social media accounts, an so on. I've also registered the ltd company name which my original intent was to keep as a dormant company to prevent anyone else from registering it but have since set up a bank account as well. What I'd like opinions on is whether or not to use the new ltd company and bank account for the new brand or would I be better off using the existing ltd company? Obviously, if I use the new company it means two lots of accounts, tax returns, etc, but what would be better from a business standpoint? Any input/advice happily welcome.