Traffic almost at zero?

Discussion in 'Wordpress Support' started by Davek0974, Oct 20, 2017.

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  1. Davek0974

    Davek0974 UKBF Ace Free Member

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    Something else that popped onto my radar yesterday....

    Since my little e-commerce site was re-designed by a very helpful member, my traffic had been showing signs of improvement which for my site any increase is an improvement! Previously i had been tracking an average of 12 visits per day (yes 12) and after the rebuild this shot up to almost nose-bleed inducing 18-20 per day!

    However, since yesterday AM, It seems to have plummeted. This morning from midnight to lunchtime i had two visits - one from Viet Nam and one from the good old Russian Federation so neither were serious customers or even serious browsing guests! None at all from the UK, yesterday was similar with nothing until 3pm and by midnight it was a total of 7.

    I use Clicky for tracking and AFIK its working ok.

    The site is still running ok, no errors etc, no downtime.

    Is this normal or has something stopped working that i haven't discovered yet maybe??

    Any ideas?
     
    Posted: Oct 20, 2017 By: Davek0974 Member since: Mar 7, 2008
    #1
  2. bigbuzzbelfast

    bigbuzzbelfast UKBF Regular Free Member

    207 50
    I just looked at your website and for me it loads a bit on the slow side besides that,do you have any social signals going to your website like facebook, twitter etc etc.

    Are you doing any kind of traffic generation like seo or someway to point traffic to your website?

    I know Google and various search engines will find it at some point BUT it may get lost in among lots of other websites all doing the same thing unless you can get seo for certain relevant keywords or/and social signals like facebook, pininterest, twitter, pointing to your site with relevant information.
     
    Posted: Oct 29, 2017 By: bigbuzzbelfast Member since: Mar 19, 2017
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  3. Davek0974

    Davek0974 UKBF Ace Free Member

    2,597 308
    Hi
    Yes i have a FB page, gets very few views though especially since they started charging for adverts or post-boosting, seems if you don't pay you get nowhere, anything i post on FB is mirrored to Twitter.

    I have tried SEO'ing it many times, currently getting copy written to try and help.

    I think the speed is the hosting i use, always been like that, pictures are all minimised and i run minimal plugins.

    Traffic has sort of returned a bit but its about 50% what I would call wasted - i.e overseas traffic and nobody gets metalwork posted overseas due to costs so take that away from the stats and i'm seeing maybe 8 UK hits per day.
     
    Posted: Oct 30, 2017 By: Davek0974 Member since: Mar 7, 2008
    #3
  4. bigbuzzbelfast

    bigbuzzbelfast UKBF Regular Free Member

    207 50
    Sadly in business that's the way it is, when I had a bricks and mortar business I had to pay to advertise it so customers knew where I was and what I had to offer so it's no different on the internet. Don't use post boosting create your own adverts that way you can specify your own catchment area like say UK because the figures that facebook gives say you "could reach" a potential audience of so many numbers. Then again you "could not" reach those numbers as well.

    Creating your own adverts with your own budget and your own timescale gives YOU control over things.

    Sadly like any internet business you really do have to constantly work on it as it's not a case of I have my website people should be able to find it. You have competition out there you have to try and get noticed so sadly if you don't spend money promoting it then traffic will be low.

    One product I sell is a hair product do you know how much competition I have on the internet? If I did not do the promoting I do then I would not have a business. Lets just say I survive and my business (of which I am a small business) does pretty well. I would love to do what the big boys so but I am happy enough. I can pay my bills have nice holiday and go to nice restaurants with my wife.

    I don't know who you host with but some suggestions from me would be https://www.hostxnow.com/ or https://www.hihosting.co.uk/
     
    Posted: Oct 30, 2017 By: bigbuzzbelfast Member since: Mar 19, 2017
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  5. Davek0974

    Davek0974 UKBF Ace Free Member

    2,597 308
    Thanks
    Yes i agree with the bricks and mortar business advertising parallel. The hard part is knowing where to spend the little cash you may have ;)

    I have tried Adwords and the result boosted traffic nicely but not conversion rates - this is what led me to get the site revamped recently and even more recently into getting some content written, still struggling with that one though.

    I will look in to FB adverts, thanks.

    I'm also looking into a new host as the current one is still on Hotmails' blacklist so i can't email any customers that have hotmail accounts :( HiHosting is the one i am talking to but cant decide if i need E-commerce hosting OR wordpress hosting??? Big difference in costs.
     
    Posted: Oct 30, 2017 By: Davek0974 Member since: Mar 7, 2008
    #5
  6. bigbuzzbelfast

    bigbuzzbelfast UKBF Regular Free Member

    207 50
    Let me email you later today if you would
     
    Posted: Oct 30, 2017 By: bigbuzzbelfast Member since: Mar 19, 2017
    #6
  7. Davek0974

    Davek0974 UKBF Ace Free Member

    2,597 308
    Thanks
     
    Posted: Oct 30, 2017 By: Davek0974 Member since: Mar 7, 2008
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  8. Scott@KarmaContent

    [email protected] UKBF Enthusiast Free Member

    741 319
    What were the terms you were ranking for that drove the most traffic to your site?

    I'm guessing things like 'globe fire pit', 'collapsible fire pit'?

    Where were you ranking for your highest traffic terms? Where are you ranking now?
     
    Posted: Oct 30, 2017 By: [email protected] Member since: Jun 24, 2014
    #8
  9. Davek0974

    Davek0974 UKBF Ace Free Member

    2,597 308
    Yes pretty much plus Hanging basket brackets etc

    IIRC it was set for first page ranking and thats pretty much where it went, a few bids were too low for first page, but I only had it set to very low bids any way.
     
    Posted: Oct 30, 2017 By: Davek0974 Member since: Mar 7, 2008
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  10. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    11,597 2,412
    What was your budget with AdWords and also your PPC costs on average, for your type of product it should be the best advertising you can get but needs time to work. also you should consider Bing who some people prefer for PPC and we found it cheaper clicks and about 30% as effective as AdWords

    I like the goods and doubt the speed will have much effect

    One thing that may well help is to lead the product pages with the word Steel something like Steel Fire Pits etc, that should cut out other materials and is after all the key to what you sell,

    Steel hanging baskets should be far cheaper on PPC than just Hanging Baskets brackets, and even that is poor, as it does not stand you out from the steel brackets from B&Q at £2.00, maybe something like steel animal shaped hanging baskets and Steel dog shaped hanging baskets, you should have key words for each combination possible for steel and each animal or shape combination

    Also consider Weather vanes as well
     
    Posted: Oct 30, 2017 By: Chris Ashdown Member since: Dec 7, 2003
    #10
  11. bigbuzzbelfast

    bigbuzzbelfast UKBF Regular Free Member

    207 50
    We all know everything has an effect, the more you can do to please the search engines the more of a chance you can and do give yourself. We all know that the art of business is to try and never miss a trick never give search engines, customers etc a reason to not find your website.

    And as the Op has already said his current host is blacklisted by hotmail and I am sure that blacklisted signal is picked up and noticed by other players (I do know hotmail is not a search engine by the way) but don't give anybody a reason to blacklist you, as he says he can't reach out to customers who he may of done business with previously or even in future if they have a hotmail address. Me thinks this is good enough reason to move hosts but then again we are all different.
     
    Posted: Oct 30, 2017 By: bigbuzzbelfast Member since: Mar 19, 2017
    #11
  12. Scott@KarmaContent

    [email protected] UKBF Enthusiast Free Member

    741 319
    I'm no hosting expert, but I can't see why a normal hosting package wouldn't be sufficient?

    When I was asking about rankings before, I was talking about organic rankings rather than PPC campaigns. Were you getting traffic organically? If so, have you lost rankings on the keywords that were driving traffic to your site?
     
    Posted: Oct 30, 2017 By: [email protected] Member since: Jun 24, 2014
    #12
  13. billmccallum1957

    billmccallum1957 UKBF Ace Free Member

    2,068 447
    Posted: Oct 30, 2017 By: billmccallum1957 Member since: Feb 11, 2016
    #13
  14. Davek0974

    Davek0974 UKBF Ace Free Member

    2,597 308
    Seems the biggest difference is they maintain the SSL for me and also more hands-on help when needed, plus a few other little changes.

    Organic hits were very similar, just the traffic is very low, most searches now show up as "secure search" since google changed things a while back.
     
    Posted: Oct 30, 2017 By: Davek0974 Member since: Mar 7, 2008
    #14
  15. bigbuzzbelfast

    bigbuzzbelfast UKBF Regular Free Member

    207 50
    You can do this in your cpanel hosting for free yourself its called letsencrypt.
     
    Posted: Oct 30, 2017 By: bigbuzzbelfast Member since: Mar 19, 2017
    #15
  16. Davek0974

    Davek0974 UKBF Ace Free Member

    2,597 308
    My marketing strategy is this - I don't really have one, yet.

    Yes it's niche, but also batting heads with B&Q, Homebase et al.

    I need to figure more products, but every year the web site pops up and needs a looking at, this is where i am now. It was lead by the zero conversion rate from adwords - the theory being that if they walk its either price or content or the site. The site was bad before, its now fresher, faster, more modern, more responsive so I think the guy did a good job there TBH.

    I'm basically adrift here - I prefer making the stuff and have ever dwindling knowledge of the internet as it advances. I can't sell to trade outlets as they demand discounts that mean i'd be running a charity so i need to sell direct.
     
    Posted: Oct 30, 2017 By: Davek0974 Member since: Mar 7, 2008
    #16
  17. Davek0974

    Davek0974 UKBF Ace Free Member

    2,597 308
    Yes i'm with them now, don't know how long it will be free for though.
     
    Posted: Oct 30, 2017 By: Davek0974 Member since: Mar 7, 2008
    #17
  18. billmccallum1957

    billmccallum1957 UKBF Ace Free Member

    2,068 447
    You probably need to look at your pricing structure to allow some flexibility to offer trade clients a margin.

    You might also look at some direct marketing, such as shopping centres, where you can showcase products - http://www.jacksonsquareshopping.co.uk/customer-services/#commercialisation-menu-item

    Some years ago, I did some marketing for a niche furniture maker, took orders worth £5k in a week on products costs around the same as yours.
     
    Posted: Oct 30, 2017 By: billmccallum1957 Member since: Feb 11, 2016
    #18
  19. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    11,597 2,412
    I think you are in a great position you make individual items, you have good set products with little competition and can control your own prices probably only dependent on the price of steel. That is the best position to be in these days be it e-commerce or bricks and mortar shops

    It appears its just the marketing that is letting you down and that's where you need professional help be it PPC or non e-commerce like sending promotional details to the country set magazines who are fully into this sort of thing and if lucky you get a free write-up about you and your product in things like Country Life

    For PPC you also need a expert but the market is full of cowboys who will waste your money so chose well and go on some good recommendations, your products are good and little competition so not a very hard thing to tune for ppc keywords

    Local garden centres are your obvious trade customers and being unique you don't have to give massive discounts as being a premium hand built item the centre will sell at a much higher price to your online prices
     
    Posted: Oct 30, 2017 By: Chris Ashdown Member since: Dec 7, 2003
    #19
  20. UKSBD

    UKSBD Not a real duck Staff Member

    10,044 1,970
    If you have created a different version of the main categories than the woocommerce ones you need to ensure the woocommerce ones are redirecting to them.

    i.e
    If you created this page for your dog brackets - https://ddmetalproducts.co.uk/dog-hanging-basket-brackets/
    ensure that https://ddmetalproducts.co.uk/products/themed-dogs/ redirects to it.

    At the moment you are duplicating the categories and your internal navigation is pointing to the lower quality versions.

    Do a site search site:https://ddmetalproducts.co.uk/products/ and make sure all the ones that you created separate categories for are redirected to the stronger versions.
     
    Posted: Nov 8, 2017 By: UKSBD Member since: Dec 30, 2005
    #20
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