So my Wordpress Site is built but I have another tricky issue to decide upon. I am reading my way through articles on SEO (between naps) and, as you might suspect, there's more than one view on links but the main two seem to be: A) Links of any type lead people away from your site and for this reason they should be kept to a minimum. B) Links to things like suppliers are very good because Googles mission "...to deliver relevant information ..." means that if you post a link on your page to further information, Google will reward you and your site may move further up the Google rankings. Thus on our site we have a page 'Zinc Roofing' our main supplier is VMZinc. On the VMZinc site they will tell you all about the materials, colours, grades, styles etc. Is it then sensible for us to put a link somewhere on our page to VMZinc so that the googlebots can go wild and chase down information and will this help us? Our facebook page gets a few views a few likes and shares every so often but (only people looking for a zinc roof are likely to be on there so likes and shares are minimal - from what I have read Google can monitor this and if you have few likes and shares on your facebook they assume your site is of minimal interest and will thus send you further down the ranking? Grateful for views and opinions if there are any.