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The Clanger is correct, you don't need links!

Discussion in 'SEO, PPC and Online Marketing' started by msharron, Oct 26, 2018.

  1. msharron

    msharron UKBF Regular Full Member

    290 55
    A few links help sure.
    But you don't need links, the last Google update was jaw-dropping.

    The semantic web is where it's at boys and girls.

    @fisicx - you are 100% in your assertion.
     
    Posted: Oct 26, 2018 By: msharron Member since: Feb 28, 2014
    #1
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  2. Ginger Egg

    Ginger Egg UKBF Contributor Free Member

    33 2
    Let's just be a little bit careful here. Links are important! Links from relevant, authorative sites will always be important.

    Businesses should still aim to create amazing content and target links in their niche.
     
    Posted: Oct 26, 2018 By: Ginger Egg Member since: May 1, 2017
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  3. UrbanRetail

    UrbanRetail UKBF Regular Free Member

    140 39
    Still not sure on this. A competitor has the same category page ranking top 10 for over 20 of our focus keywords with only 1 backlink. The text is minimal too, less than 50 words and the backlink count for each product page is negligible.

    Perhaps it's time to start greasing palms at the big G house.
     
    Posted: Oct 26, 2018 By: UrbanRetail Member since: Mar 3, 2012
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  4. msharron

    msharron UKBF Regular Full Member

    290 55
    You are 100% correct.

    But I'm seeing sites ranking in competitive niches without links, using only NLP.

    Really Cool :)

    As for being careful here, there is no finer pleasure than throwing a fox into the Chicken Coop (UKBF) from time to time.
     
    Posted: Oct 26, 2018 By: msharron Member since: Feb 28, 2014
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  5. StephenSumner

    StephenSumner UKBF Contributor Free Member

    61 23
    That ^^ is as overused as people saying sites need links.

    A good SEO will know what exactly is needed in each case so generalisations about needing links or creating good content are not maybe that helpful.

    What a website needs to rank in its niche is dependant on so many other factors and it's almost pointless to say you do or don't need links, you do or don't need content.
     
    Posted: Oct 26, 2018 By: StephenSumner Member since: Oct 15, 2016
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  6. StephenSumner

    StephenSumner UKBF Contributor Free Member

    61 23
    How do you know it's just one backlink?

    They could be running a PBN, or you might be using a backlink checker that is not up-to-date or blocked and so you are not getting all the link metrics.
     
    Posted: Oct 26, 2018 By: StephenSumner Member since: Oct 15, 2016
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  7. Ginger Egg

    Ginger Egg UKBF Contributor Free Member

    33 2
    As we have seen with previous algorithm updates - sites ranking for no particular reason will even itself out in the long run.

    Why is it over used? It's good advice. Regardless of ranking, good content is the only way you will convert traffic to sales. People need to remember that ranking is only half the battle. Nobody feeds their family by just ranking number one on Google.
     
    Posted: Oct 26, 2018 By: Ginger Egg Member since: May 1, 2017
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  8. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    4,770 1,333
    My own experience is that links are everything with content coming a poor second (if that)

    I have a few content rich sites that don't rank anywhere and my main site has sunk like a stone in recent months as some of the links disappeared. We have all been told that forum links count for nothing but when Startups decided to remove their forum entirely I lost hundreds of signature links plus quite a few from within posts and my site ranking suffered (as well as my enquiries)

    If you Google "factoring" there are two sites on page one that are content poor (Simply Business and IGF Group) in relation to the subject but they both have loads of inbound links so Google treats them as big brands
     
    Posted: Oct 26, 2018 By: Ian J Member since: Nov 6, 2004
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  9. StephenSumner

    StephenSumner UKBF Contributor Free Member

    61 23
    As I mentioned above, it really does depend on the niche and the set of circumstances. It's tiresome to hear supposed SEO saying "you just need good content" or "you need to build links".

    In 2018, SEO looks like this...

    [​IMG]

    Knowing what amount of these 4 areas needs attention and work is the path to success and each website will need varying degrees of attention in any/all of these areas. A good SEO will know what is needed in each individual situation and won't just say SEO is about building links or content blah blah blah. It's these kinds of statements that makes the SEO industry look stupid and is so frustrating to business owners when they deal with SEO types.
     
    Posted: Oct 26, 2018 By: StephenSumner Member since: Oct 15, 2016
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  10. MatMan

    MatMan UKBF Newcomer Full Member

    12 3
    As has already been mentioned here, there are many factors influencing search results for specific niches, so it's never as simple as saying you need content and/or you need lots of links. I see plenty of examples of sites with minimal content and a rubbish link profile ranking first for some decent sized keywords. There is a reason they are up there, and I think Authority has a lot to do with it, but then the way you define authority is another matter!
     
    Posted: Oct 26, 2018 By: MatMan Member since: Feb 5, 2018
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  11. Ginger Egg

    Ginger Egg UKBF Contributor Free Member

    33 2
    I agree there are may factors that contribute to ranking... That much we all know. However it will always be in the best interests of any business to create good content, regardless of whether this contributes to SERPs or not.

    Just think it's a dangerous game and not in the best interests of any SME that is reading this to start saying that links and content don't matter. They definitely do.
     
    Posted: Oct 26, 2018 By: Ginger Egg Member since: May 1, 2017
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  12. dan19900

    dan19900 UKBF Regular Free Member

    158 21
    You need links for anything above medium competition.
     
    Posted: Oct 26, 2018 By: dan19900 Member since: Mar 2, 2018
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  13. msharron

    msharron UKBF Regular Full Member

    290 55
    I thought that untill two weeks ago. I have very strong evidence to the contrary
     
    Posted: Oct 26, 2018 By: msharron Member since: Feb 28, 2014
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  14. msharron

    msharron UKBF Regular Full Member

    290 55
    I'll give you all a few hints, let's see if anyone else is on the same level.
    • Graph theory - travelling salesman algorithm
    • Natural Language Processing
    • Entity salience
    Work it out from there.
     
    Posted: Oct 26, 2018 By: msharron Member since: Feb 28, 2014
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  15. fisicx

    fisicx It's Major Clanger! Staff Member

    29,284 8,627
    Why? If done properly you can rank for all sorts of things without link building.

    Note: internal links can be very powerful.
     
    Posted: Oct 26, 2018 By: fisicx Member since: Sep 12, 2006
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  16. msharron

    msharron UKBF Regular Full Member

    290 55
    Two against the rest of ya
     
    Posted: Oct 26, 2018 By: msharron Member since: Feb 28, 2014
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  17. fisicx

    fisicx It's Major Clanger! Staff Member

    29,284 8,627
    Shady SEO practitioners for too long have been manipulating ranking using linkbuilding as their primary technique. Google has been reducing the influence of inbound links for a number of years to try and combat the the linkbuilding industry.

    Because there is now a much more holistic approach to indexing and webpages it is more difficultly to manipulate ranking.

    There will always be the outliers but in general if you do the job properly an authoritative, informative, interesting and well constructive site that adds real value can easily rank well.
     
    Posted: Oct 26, 2018 By: fisicx Member since: Sep 12, 2006
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  18. EmployMe

    EmployMe UKBF Newcomer Free Member

    20 3
    I suppose that high-quality links (trusted resources, high domain authority) will always be an important part of SEO. Even if Google says otherwise. For example, I read that Google doesn't need a disavow file anymore that is not true. Small experiment shows that uploading a disavow is still a must.
     
    Posted: Oct 31, 2018 By: EmployMe Member since: Jan 8, 2012
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  19. Simon.P

    Simon.P UKBF Regular Full Member

    492 53
    Sorry if this is a daft question, but what is NLP?
     
    Posted: Oct 31, 2018 By: Simon.P Member since: Dec 4, 2009
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  20. justinaldridge

    justinaldridge UKBF Enthusiast Full Member

    583 224
    I'm going to enjoy this thread....let's begin....

    So "You don't need links"....how is a search engine supposed to find your site then?
     
    Posted: Nov 6, 2018 By: justinaldridge Member since: Sep 26, 2013
    #20