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Swearing

Discussion in 'Sales, Marketing & PR' started by Airgunner, Feb 27, 2018.

  1. Airgunner

    Airgunner UKBF Regular Free Member

    103 14
    Quick question I'm after a little advice regarding legalities here.
    If I was to release a product from. my company ltd and called said product "**** hot" (its an iron for arguments sake) could I get in trouble?

    I feel its appropriate for the product I'm thinking of, sorry I can't give much away but I don't want to start printing to find I'm shut down before I get going!!!

    Anyway thanks for any input you feel appropriate.

    Gunner
     
    Posted: Feb 27, 2018 By: Airgunner Member since: Nov 24, 2013
    #1
  2. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,489 864
    Posted: Feb 27, 2018 By: AllUpHere Member since: Jun 30, 2014
    #2
  3. MBE2017

    MBE2017 UKBF Enthusiast Free Member

    520 110
    People do complain to TS and local authorities, an owner I know has the tag line “Our prices are sofaking low” you need to say it quickly to sometimes get it.

    He gets a few complaints every now and then. Some people have no sense of humour.
     
    Posted: Feb 27, 2018 By: MBE2017 Member since: Feb 16, 2017
    #3
  4. Mr D

    Mr D UKBF Legend Free Member

    10,599 1,110
    I hear FCUK had a few troubles, they got some free advertising from it.
     
    Posted: Feb 27, 2018 By: Mr D Member since: Feb 12, 2017
    #4
  5. tony84

    tony84 UKBF Big Shot Free Member

    5,320 903
    [​IMG]

    Going off all of the examples, it looks like a play on words/alteration of the spelling is fine but actually swearing is not the done thing.

    Could you not call trading standards/the advertising standards people in advance to query it with them?
     
    Posted: Feb 27, 2018 By: tony84 Member since: Apr 14, 2008
    #5
  6. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,489 864
    As Tony mentions above, they all seem to use swear words, but with some sort of twist. French connection have certainly done OK out of it.
     
    Posted: Feb 27, 2018 By: AllUpHere Member since: Jun 30, 2014
    #6
  7. Toby Willows

    Toby Willows UKBF Regular Free Member

    759 164
    Yes some have, but isn’t it all very much last decade (or more) and as such “been there done that”?

    Surely you need to ride the crest of the wave not the breaker Better stil be the swelling wave?

    Forget being controversial with swearing, it’s been done and finished with.
     
    Last edited: Feb 27, 2018
    Posted: Feb 27, 2018 By: Toby Willows Member since: Jun 20, 2016
    #7
  8. Mr D

    Mr D UKBF Legend Free Member

    10,599 1,110
    So perhaps a different word.
    Perhaps even foreign. Or using initials as part of the name.
    Worked for a popular computer in the 80s.
     
    Posted: Feb 27, 2018 By: Mr D Member since: Feb 12, 2017
    #8
  9. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,489 864
    You are, of course, quite right. However, the OP was enquiring as to whether he was allowed to use such words, not whether or not it was a good idea.
     
    Posted: Feb 27, 2018 By: AllUpHere Member since: Jun 30, 2014
    #9
  10. tony84

    tony84 UKBF Big Shot Free Member

    5,320 903
    FCK did alright for KFC. I dont think it is too late, but when using something a bit gimmicky it can wear off - FCUK for example, I used to buy tshirts from there back in the day (10-15 years ago), but I have not been back there since.
     
    Posted: Feb 28, 2018 By: tony84 Member since: Apr 14, 2008
    #10
  11. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,489 864
    10 - 15 years isn't 'back in the day'. Clothes that are 10 years old are hardly even broken in. I de iced the car this morning in a woolly hat that I've owned for at least 25 years.
     
    Posted: Feb 28, 2018 By: AllUpHere Member since: Jun 30, 2014
    #11
  12. tony84

    tony84 UKBF Big Shot Free Member

    5,320 903
    What I meant was when I went to town when I was 18-20 getting clothes was that FCUK was one of the places I would always go. But I have not been there for over 10 years. It was a gimmick, it was a bit cool, but the novelty wore off and I dont see anyone in anything that says FCUK anymore.

    I had a tshirt on yesterday and a one of those facebook reminders came up with a photo of me 5 years ago wearing the same tshirt (not an fcuk one).
     
    Posted: Feb 28, 2018 By: tony84 Member since: Apr 14, 2008
    #12
  13. The Byre

    The Byre UKBF Ace Free Member

    7,670 2,984
    My car doesn't have a woolly hat.
     
    Posted: Feb 28, 2018 By: The Byre Member since: Aug 13, 2013
    #13
  14. tony84

    tony84 UKBF Big Shot Free Member

    5,320 903
    Has it had 10 new heads and 5 new handles?
     
    Posted: Feb 28, 2018 By: tony84 Member since: Apr 14, 2008
    #14
  15. Businessquotes

    Businessquotes UKBF Contributor Full Member

    32 0
    If you're a global brand already you might get away with it, if your starting out it's probably best avoided.
     
    Posted: Mar 2, 2018 By: Businessquotes Member since: Dec 27, 2017
    #15
  16. Airgunner

    Airgunner UKBF Regular Free Member

    103 14
    Thanks for the input.

    My reason for asking was mainly down to my partners little sideline business, she sells pet products and has been given the opportunity to get printed poo bags for not much more than standard ones. My idea was to sell or even give away with certain products "sh!t bags" with an I not an !
    I'm childish and found it funny, it not only describes what they do but is how we refer to our darling of a dog and I dare say many others.

    Its probably a none starter as I think my partner has opted for plain...

    Thanks again though
     
    Posted: Mar 7, 2018 By: Airgunner Member since: Nov 24, 2013
    #16