I have a particular idea that I really need to get in to action. It's relatively straightforward in terms of the idea itself, it's more the design/website side of things that I really need to get in to order. Time-wise to learn all of the design aspects required, it's an absolute no-no, someone one day will hit the market with this service and I'll lose out. With limited personal funding to pay for the services required, I had in mind approaching a friend of mine who runs a good design agency, with whom I have worked for a number of years, and I am comfortable in how they operate and who they are. My initial plan was to talk about procuring their services for a smaller percentage of the business. However yesterday, knowing that I flounder sometimes and need a bit of a kick up the arse to get things moving, I decided to speak to my designer about the project to gauge some initial interest. He's very interested and made comment that we'd need to go in equally. Now I'm not trying to be stupidly greedy, and I'd rather have 50% of something than the 100% of nothing if I don't move things forward. Certainly initially, there would be more onus on him/his company doing the work to get a lot of the ball rolling. He also made comment that obviously it's my baby. When we start having more formal discussions, should I be looking to up my 50%? I think I know the answer, but wanted to get some feel from people who've probably been through this before. Also, some general comments/thoughts on the provision of his design services would be appreciated. In my mind, I would like his company to provide those services as a supplier (albeit discounted/with good terms I would hope), rather than be an in-house function in order to make the business a better standalone company. Any thoughts on that front?