At the local livery yards/riding schools I go to, I've noticed that there isn't any good local supplier of equestrian products (ie. decent range and price), this is also a problem for me too because I don't like having to buy products for myself from numerous different websites (even the large retailers don't have great great product ranges imo). To this end I've considered establishing a retail business where I could sell equestrian products: tack, yard tools, feed, clothing, horsecare etc. People seem to be buying these products all the time, but end up going to all sorts of different places. I feel I could offer a more convenient solution and at a more competitive price than some of the local shops (I can undercut some local shops even by buying from retail for goodness sake). I also have a lot of web development experience and already have my own personal website so I can establish a decent online shop for next to nothing. Do you think this is a viable business proposition, or am I just fantasizing here?