"Start Your Business" magazine

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fastfences

Hi Lucy,
Pure faith. Guess it's the same as buying a £20 book after reading only a few words of the forward, or buying a car with only a 2 minute test drive. Sometimes we have to follow our 'gut' instinct. I'm sure some have subscribed to yours without first seeing a copy, haven't they? Only yesterday Steve (goldctrsteve) recommended a book to me (E-Myth Revisited, Gerber. M) My trust of Steve saw me purchase the book from amazon 5 mins later. Am I over-trusting? Maybe. But I'm also perceptive enough to see through some other 'marketing' proposals put to us, as you've probably seen from some of my posts.

If I can learn 2 good things from my subs, I'll be ahead. If they're no good, I'll just sell them in 'Time Out.'
cheers, Nigel
 
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DuaneJackson

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fastfences said:
Only yesterday Steve (goldctrsteve) recommended a book to me (E-Myth Revisited, Gerber. M) My trust of Steve saw me purchase the book from amazon 5 mins later.

Good book, you wont regret it.

Nigel, you mean me saying above that it's a good read didn't influence your decision? : ) I'm hurt!

I think for the price it's worth a gamble. I think I'll ask them to throw in a years subscription if I do advertise with them : )
 
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directmarketingadvice

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Aug 2, 2005
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Have you checked out the "marketing" section of their website?

Jeezo!

"Branding is like a big iceberg where the tip is 15% and the visual identity visible through for example a logo or the packaging."

"Warm colours as reds, yellows, oranges, pinks and bright blues and greens can convey messages of being modern, innovative, young, funky, vibrant, lively, creative and fun."

Hmmm... fascinating ... now, can you increase my sales?

Steve
 
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DuaneJackson

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Rakesh77 said:
It's certainly more informative for a small businesses than the likes of Growing business...

Very true. I've always felt that Growing Business (we are featured in their VentureDome!) and Business XL and the like, whilst an interesting read they're not really very useful for us smaller companies. SYB seem to have hit th nail on the head and it's pitched at just the right level I think.
 
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DuaneJackson

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aha, my plans for world domination are taking shape.

Now I've got you all to subscribe to the magazine I've agreed to some advertising with them.

You'll soon all be seeing the KashFlow logo in your dreams : )

Jacquis right, nice guys. No hard sell. Not like a certain other magazine whose name I wont mention but are totallly about business. They wasted a lot of my time the other day with their silly sales guy pretending to be the features editor in the news section who doesn't usually do sales so he's not sure what he's doing - yeah right. Very dodgy stuff.
 
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Faith28 said:
Yep, word of mouth is powerful. Just subscribed to it.

Ozzy - I mentioned the Uk business forums as the place I heard of it. :)

Someone has registered on another forum today claiming to have "found it recently, in a business advisors office in London" saying how interesting it looked etc etc etc but unfortunately for her, as a moderator on that forum I checked the email address that she registered with and surprise, surprise it was the publishing company responsible for the magazine.

I wouldn't read or advertise in the magazine as a matter of principle as I don't like deception or companies that practice it.
 
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creacom

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Ian J said:
Someone has registered on another forum today claiming to have "found it recently, in a business advisors office in London" saying how interesting it looked etc etc etc but unfortunately for her, as a moderator on that forum I checked the email address that she registered with and surprise, surprise it was the publishing company responsible for the magazine.

I wouldn't read or advertise in the magazine as a matter of principle as I don't like deception or companies that practice it.

Even if it is true its no shock horror ! Thats what is called creating a "buzz". It can be done in a variety of different ways.

Its not like they came online and said "Everyone, if you do one thing before you die - BUY this magazine ! "

Also it does look very interesting and well put together so I guess they were right about that.

Jacqui
 
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Rakesh77 said:
Ian, Ive just called a guy called Rick from the magazine and let him know of your comments as I would like to know if this is true or not.

He told me that in all his years of magazine publishing he hasnt heard anything so absurd and that it would be difficult for anybody in marketing to post forum topics considering they are abroad at a conference.

If Rick cares to check the Startups forum he will see that an enthusiastic recommendation for this magazine was made by "Winter Homewares" today and his/her email address was publicly visible and was [email protected].

The same post was made on the Teneric forum this morning by "Sarah Farmsworth" who's email address was also [email protected]

"Sarah" is actually online at Teneric at this moment changing her email address to a less incriminating gmail.com addy but unfortuantely that is shutting the door after the horse has bolted.

It may be creating a buzz but it's also deceiptful and I don't find that deceipt is the best way to get people to part with their money
 
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Rakesh77 said:
P.S Ian - now go and do something productive !! lol

Today I have signed up an asset finance deal that should see a cheque for £3,000 in my bank account by the end of February. I have also tied up a deal with a very high profile website that should generate a lot of enquiries ( and therefore income ) for me and in between I had lunch with a finance company who have increased my commission rates due to the volume of business that I generate for them.

I'll try and be more productive tomorrow :D
 
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