Someone experienced in facebook/PPC in the heating industry

[G. Lasagne]

Hi everyone in a nutshell we need someone who could give a good ROI on new boiler installation leads via Facebook/PPC I’d rather pay someone who knows what they’re doing than try and monitor and tweak it myself it’s a mine field a lot of companies seem to be going down the finance route ie offering interest free credit etc which we can offer. We’d be interested in hearing from any other suggestions we basically want/need more work. Been in business 14 years now and due to staff etc need to expand we haven’t advertised properly for a while. I don’t want the usual suggestions about the website i want to hear from someone with a proving track record not just someone who talks a good game which I’ve met plenty of and paid for with no notable return. For every £500 we’d be looking at a minimum of 12 leads/enquiries for it to work. Thanks in advance

 

[OhSimon]

Hi there,

Hope I'm not too late to the party but I can definitely help you as I've prevously run the business side of a plumbing firm, including all the digitial elements.

I appreciate you have specifically mentioned Facebook and Google PPC ads but your digital marketing campaign really needs to be a wider approach that all feeds into each other e.g.

Website - fresh content and blog to drive SEO strategy and feed into social media

Social media interactions - facebook, instagram, neighbourhood websites

Paid advertising - Facebook, Google pay per click/ pay per call. Feed ads or banner ads?

Lead generation websites - CheckATrade, Rate people etc. This element is likely to be a temporary part of the strategy but is very useful at the beginning as it can deliver a huge amount of leads. The success is of course dependent on your online presence at the time.

Is your goal £500 for 12 leads as a one-off or is that your monthly budget? You marketing campaign needs to be a continuous process some of which is free. I'd be happy to offer help on non-digital marketing as well.


Regards,

Sean

 

[Marketing Hub]

Hi,

We have some great pay-per-lead experts on our platform. You can reach out to them for some quotes at: www.marketing-gig.com