We know our audience pretty well. We run adverts on Facebook that really click with them. This is excellent for brand awareness. But here is my question. I have an ad at the moment which gently satirises a multinational company. They are not our competition. They make equipment which most of our "trade" customers know is terrible quality. Using a visual, that ad pokes fun at this multinational corp and mentions their name in the ad's headline. Nothing nasty. Just a "Have I got News for You" type jibe. But, on reflection, am I on risky ground here? Some of our posts get seen by 10k+ audiences.