Sites losing sales by being unclear about the carriage charges until the end of the checkout

Discussion in 'Ecommerce Forum' started by Justin Smith, Dec 26, 2020.

  1. fisicx

    fisicx It's Major Clanger! Staff Member

    33,842 10,043
    So just put this in the product description. You can do this in seconds with a script. Your site developer will be able to do this for you.

    But...

    Does it really cost £8 to put a packet of bolts in bag and send via RM? Your postage costs may well be losing you a lot of sales. Ebay has 200 bags for £13 and free postage. RM cost will be under £1.40. You could sell a lot more if you have more accurate postage. Even using the word carriage will confuse people. Shipping or postage is more understood.
     
    Posted: Jan 3, 2021 By: fisicx Member since: Sep 12, 2006
    #81
  2. Justin Smith

    Justin Smith UKBF Enthusiast Free Member

    1,211 198
    As I've said before, I'm not that bothered about losing a few small orders, they're only really worth it because it sounds better at the end of the day "we've had 20 orders today". What counts is how much you make on each order and we do not make that much on small RM orders. TBH we do actually get quite a few people phoning up for small orders anyway.
     
    Posted: Jan 3, 2021 By: Justin Smith Member since: Jun 6, 2012
    #82
  3. InternetMarketingPlatinum

    InternetMarketingPlatinum UKBF Ace Full Member

    1,589 211
    Justin you're not bothered about losing small orders but many of your customers may initially place a small order and come back for a bigger order once they trust you more. Have you heard that the first pound is the hardest to get a prospective customer to spend?
     
    Posted: Jan 10, 2021 By: InternetMarketingPlatinum Member since: Jul 21, 2009
    #83
  4. Justin Smith

    Justin Smith UKBF Enthusiast Free Member

    1,211 198
    I have put a link to the carriage charges on every product page.

    Delivery charges.

    I know customers still have to click off the product, but bearing in mind a lot of what we sell is quiet specialised I don't actually think it will lose us many sales. Putting all the info on delivery charges on every page is impractical, there's quite a bit of it as we sell stuff from a CoAx plug to a 20ft pole.
     
    Posted: Jan 14, 2021 By: Justin Smith Member since: Jun 6, 2012
    #84
  5. Justin Smith

    Justin Smith UKBF Enthusiast Free Member

    1,211 198
    We'll take any order, but, for the reasons I've mentioned (e.g. the carrier residential surcharge is impossible to automate) it is too complicated to work out the carriage on every order. Thus we charge a standard carriage fee (which covers most orders to be fair) then if the order does not come under that we settle up later.
     
    Posted: Jan 14, 2021 By: Justin Smith Member since: Jun 6, 2012
    #85
  6. Justin Smith

    Justin Smith UKBF Enthusiast Free Member

    1,211 198
    This is interesting, I went back to buy some more paint and the seller now charges carriage separately. Whether that was influenced by my feedback to them I do not know, but I bought two cans this time rather than just the one I was going to buy. I'd have bought even more (because the price effectively drops for each one the more you buy) but, as previously mentioned, those paint cans are unreliable and so we need some chance to return one if it fails.
     
    Posted: Jan 16, 2021 By: Justin Smith Member since: Jun 6, 2012
    #86
  7. Justin Smith

    Justin Smith UKBF Enthusiast Free Member

    1,211 198
    I can't keep up with this at all...
    The seller has now reverted to one (higher) price incl carriage cost. Obviously I'd have only bought one not two under that deal.
     
    Posted: Jan 19, 2021 at 10:04 AM By: Justin Smith Member since: Jun 6, 2012
    #87