Single Page Checkout....

[beadell]

Yeah or Nay ?

http://www.proimpact7.com/ecommerce-blog/one-page-checkout-5-reasons-why-not/

http://www.abtests.com/test/65001/other-for-single-page-vs--multi-step-checkout

I dont have the ability to test currently, has anyone on here ?

 

[gemd89]

Must say as a customer i prefer the least pages possible.

I already taxed my car online recently and love the checkout process on the direct gov website.

Which gateway does the one page checkout?

Gemma

 

[Discountbannerprinting.co.uk]

Thanks for the link's great read

 

[tony84]

Ive added a one page checkout on my websites.

I havnt noticed a huge difference if im being honest, but in saying that my sites were very new when i implimented them. I would still have them though if its possible - why give people a reason not to do business with you.

 

[directmarketingadvice]

Yeah or Nay ?

http://www.proimpact7.com/ecommerce-blog/one-page-checkout-5-reasons-why-not/

http://www.abtests.com/test/65001/other-for-single-page-vs--multi-step-checkout

I dont have the ability to test currently, has anyone on here ?

I split-tested it for one of my clients.

However, I can't be arsed arguing the merits of split-testing any more, or going through 10 pages of dealing with people being dickish about how they're so smart they don't need to test.

If you want to find out how my test went, the answer's in the UKBF archives. If you can't find the thread(s) where I mention it, drop me a PM and I'll tell you what won and why I think it did.

Steve

PS You posted a couple of good links. Well worth reading.

 

[directmarketingadvice]

Actually, I just realised I'm wrong. I didn't test this, I tested having to register v not having to register.

Having to register won and I suspect the reason it won was the same reason multi-page checkouts can beat single page checkouts.

Steve

 

[fisicx]

Interesting reading but if you follow the links and read the source reports they all suggest that each sutuation is different - there is no universal solution.

If you were buying an e-book the the single stage checkout with paypal is ideal.

If on the other hand you are buying personalised stationery the a mutistage check out may be better.

In all cases though simplicity of the form is key - keep the number of fields to the minimum, provide lots of contextual help to the potential customer and they will be more likely to complete the process.

One idea I've always recommended is to get the sign up after the checkout process - you already know the details just need the password.

 

[OldWelshGuy]

One major thing we found when overhauling the Zen cart checkout was that by removing the text 'create an account' and replacing it with '"tell us where you live", "tell us how you want to pay" etc, (while at the same time creating an account), conversions went up. Often times phraseology is as important as stages.

This was implemented across a couple of business types, and was seen to be most effective on single purchase sites, such as florists etc, where the intention of the buyer is to buy once and forget about it.

AS IF

 

[shopintegrator]

Interesting reading but if you follow the links and read the source reports they all suggest that each situation is different - there is no universal solution.

I agree. Different people like different things, different situations probably make one choice a bit better than the other for that situation, but neither choice will win hands down.

A one page checkout where there is a lot of information to capture may appear overwhelming when presented in one long scrolling page, but when broken up in to smaller chunks across a few pages seems more manageable. Just as many pages may cause people to abandon their shopping basket in what appears to be a never ending set of clicks. I like multi-page checkouts that have a workflow set of images that show you where you are in the process, so the shopper knows how much is remaining so can see the end is in sight!

 

[beadell]

Actually, I just realised I'm wrong. I didn't test this, I tested having to register v not having to register.

Having to register won and I suspect the reason it won was the same reason multi-page checkouts can beat single page checkouts.

Steve

Thats interesting.....I was always under the impression registering was a hindrance and best avoided. I will go find that thread and have a read. Ta

 

[wormcity]

Interesting
I think it also depends on how often a customer will buy from the shop in question.

If I know I will be returning to the shop again - Im quite happy to sign up for an account - but for websites like ours where most people only order once - then an account isn't necessary

Ronnie

 

[alanc]

Which gateway does the one page checkout?

Presuming you mean shopping cart system, not gateway, Interspire do a nice compromise: they present the checkout in sections and then 'roll-up' each section into a summary line when its completed. The whole thing is presented on one page, and each summary line can be opened and edited again.

 

[Blagger]

Checkout without registering in most cases still means registering. On almost all shopping sites you need to create an account to track your order/information. You'll end up putting an email and password in somewhere along the process.

I would have thought one page checkout would have been best but I haven't done any testing.

 

[Grantd]

I recently added the 'one step checkout' to my website and realised excellent results.