Sheffield Home Of The Worst Dressed Women In The Uk

Discussion in 'Press Releases' started by 10 Yetis, Sep 12, 2008.

  1. 10 Yetis

    10 Yetis UKBF Newcomer Free Member

    2,385 144
    A celebrity fashion website has revisited a previous study, and found that women from Sheffield are now the worst dressed in the entire UK, with 53% stating that they couldn’t care less about fashion, pushing previously top-placed Plymouth into second. 16% of women from Sheffield thought that fashion-favourite Cheryl Cole was an actress.

    Sheffield is home to the worst dressed females in the UK, according to a study of 4,502 British females, with only 27% of people stating that they took "pride" in their appearance, and 53% stating that they "couldn’t care less about fashion".

    16% of those polled from top-placed Sheffield thought that current fashion-favourite Cheryl Cole was an actress not a singer, and 68% thought that the "Aggy" was a type of dance.

    Third placed Middlesbrough spent the least on fashion and clothing; whilst Londoners are perhaps unsurprisingly the most fashion conscious Brits, with 79% of women aged 18-45 claiming to take pride in their appearance.

    Cheltenham is the 2nd most fashion conscious place in the UK, with each female resident spending an average 21% of their wages on their appearance and 72% of people ‘proud’ of their appearance.

    The nationwide study was conducted by, who specialise in helping users find clothing worn by celebrities through high street and designer labels.

    Here is the full top 10:
    1. Sheffield
    2. Plymouth
    3. Middlesbrough
    4. Dundee
    5. Newport
    6. Slough
    7. Bournemouth
    8. Lichfield
    9. Stoke-On-Trent
    10. Bognor Regis

    Jill Tovey, Head Fashionista of said,

    "We conducted the study as we thought it would be a bit of fun, but also highlight the areas in which to market, based on public perception there of fashion.

    "We plan to conduct the same survey annually, and are committed to helping the public follow the best fashion trends and steal their favourite celebrity’s style. After all, celebrities are the public face of fashion, and are often trend-setters themselves."


    For more information, or to interview Jill Tovey, Head Fashionista of, please contact Rich Leigh of 10 Yetis Public Relations Agency on 01452 348 211 or [email protected].


    MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

    MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

    MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s website 08/08/08

    MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can buy their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

    The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

    Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site
    Posted: Sep 12, 2008 By: 10 Yetis Member since: Nov 3, 2004
  2. The Haunter of The Dark

    The Haunter of The Dark UKBF Newcomer Free Member

    4 1
    Good for the women of Sheffield! If there was ever an industry built on smoke and mirrors and goiod old-fashioned (!) brainwashing, it's the fashion industry. People should wear what they like, not what some spurious 'fashion guru' says they should.

    Cheryl Cole? Isn't she married to an overrated footballer?
    Posted: Oct 22, 2008 By: The Haunter of The Dark Member since: Sep 30, 2008
  3. UKBF Regular Free Member

    411 14
    Interesting press release. My flatmate has bought a dress from My Celebrity Fashion and likes it :)
    Posted: Nov 6, 2008 By: Member since: Aug 19, 2003
  4. Mac Yeti

    Mac Yeti UKBF Newcomer Free Member

    1,172 13
    Awesome! Thanks Azam :D
    Posted: Nov 6, 2008 By: Mac Yeti Member since: Aug 22, 2005
  5. Moneyman

    Moneyman UKBF Legend Free Member

    2,729 787
    Now if you lived in a fashion orientated place nobody would actually know who or what aggy or cheryl cole is. I dont.
    It is sometimes better not to care what you wear rather than try and end up looking like a muppet.
    Posted: Nov 6, 2008 By: Moneyman Member since: May 3, 2008
  6. crossdaz

    crossdaz UKBF Newcomer Free Member

    2,773 778
    Thanks for this useful information. Good luck with the website :rolleyes:
    Posted: Nov 6, 2008 By: crossdaz Member since: Sep 3, 2008
  7. debbidoo

    debbidoo UKBF Ace Free Member

    1,803 572
    Lol, I can't wait to see what The White Rose is going to say about this... :D:D
    Posted: Nov 6, 2008 By: debbidoo Member since: Apr 10, 2008