Discussion in 'SEO, PPC and Online Marketing' started by TechFox, Feb 18, 2007.

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  1. TechFox

    TechFox Contributor

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    We have all heard of SEO (Search Engine OPtimisation). However, with so many sites on the Internet, and with more coming online every day, how can SEO continue to work?

    As we all know, potential visitors tend to look at the top ten results on Google. With so many sites competing to get on that top ten, how can they all possibly succeed?

    What are the alternatives for people who are losing the SEO battle?
    Posted: Feb 18, 2007 By: TechFox Member since: Jul 12, 2005
  2. Scott-Copywriter

    Scott-Copywriter Verified Business ✔️

    9,770 2,692
    Spend more money on SEO :p

    People hire SEO experts to get them at the top spot with two factors. The money spent (which relates to time and effort on the SEO's behalf) and the skill of the expert.

    However I believe that out of all of this it will come right down to the original concept behind a search engine, how relative the search term is to the website. I think 50% of the outcome will be down to this and the other 50% will be the money/time spent on the SEO project.
    Posted: Feb 18, 2007 By: Scott-Copywriter Member since: May 10, 2006
  3. welshnoonoo

    welshnoonoo Contributor

    914 1
    Yes - it is certainly becoming more difficult. What we tend to do first and foremost is put together a strategy with our clients and re-visit this strategy regularly.

    But then we take a very holistic approach to it and like to look at Website Marketing, not just SEO which are two different things.

    We tend to work quite closely with the client and rather than treat the website as a separate issue - look at it as an extension to the company's marketing strategy.

    Also - it needs to be viewed as a long-term plan - rather than a short term quick fix.

    Posted: Feb 18, 2007 By: welshnoonoo Member since: Mar 1, 2006
  4. sandpetra

    sandpetra Contributor

    305 16
    You're correct in that SEO is changing. It always is. SEO is just one aspect of successful online marketing.

    If you are losing the seo battle the answer is simple (I'm assuming the site in question can be spidered at least!).

    • You're not adding quality, unique and useful content to your site.
    • You're not marketing your site in the correct spheres to gain organic link "weight" to deliver, in time, quality serps in especially Google.
    Posted: Feb 18, 2007 By: sandpetra Member since: Jul 7, 2006
  5. multilingual

    multilingual Contributor

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    The original question is slightly misleading as we should remember that we are competing for different keyphrases, so it's not like we are all competing against each other for the same customers.

    The most competitive keyphrases are always, and have always been, difficult to get on top of. The trick is to find phrases that are not so competitive, then the seo becomes somewhat easier.

    It all depends what line of business you are in, and which phrases you are targetting.

    Posted: Feb 18, 2007 By: multilingual Member since: Sep 27, 2005
  6. welshnoonoo

    welshnoonoo Contributor

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    Another consideration is that if you only go after the most competitive phrases of which there will be less, it will take you longer (if ever) to get top 10 rankings for, and you suddenly lose those rankings, then you are in a far more precarious position than if you have lots and lots of less competitive phrases that bring in relevant traffic.

    As sandpetra said, if you should be adding new, unique and good quality content to your site, over time this will allow you to target more and more keyword phrases thus building a nice solid base for site (all other SEO techniques being equal of course).

    I have one site that gets over 24,000 visitors a month, however, the top performing phrase accounts for a large % of that - not the ideal position to be in, but one that came about organically!

    Another site receives between 8,000 - 10,000 visitors a month, and these are brought in by a mass of different targetted phrases the highest % of which is just 3.3%! So, in fact it is in a much more stable position.
    Posted: Feb 18, 2007 By: welshnoonoo Member since: Mar 1, 2006
  7. An Oasis

    An Oasis Contributor

    9,899 1,683
    Add to that 70,000,000 blogs went online in the last 12 months. SEO dead, oh no.

    Sure loads of blogs have died but that is a huge figure to start taking into the boiling pot.
    Posted: Feb 18, 2007 By: An Oasis Member since: Oct 3, 2006
  8. Shay

    Shay Contributor

    474 19
    I am far from an expert but the part about changing your phrases is great but if the majority of the public dont use them phrases then what difference would that make?
    Posted: Feb 18, 2007 By: Shay Member since: Mar 9, 2006
  9. Kay

    Kay Contributor

    454 33
    I agree with SandPetra's comments.

    But the main difficulty, perhaps, lies with clients who have heard of SEO and think it may be the answer to their problems. It's not that simple - but it's difficult to explain to them why SEO won't solve all their problems.
    Posted: Feb 18, 2007 By: Kay Member since: Feb 8, 2005
  10. nguarantee

    nguarantee UKBF Newcomer

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    There are lots of articles and sites about SEO nowadays that can teach others what they have to know about SEO. It's correct to say that people should first study SEO and SEO companies before trying it out.

    SEO is also changing, and many new strategies keep popping up to optimize sites. It is also more of a long-term marketing plan. One of the reasons that some sites and blogs die maybe because they only thought SEO would work in just a month or so. It doesn't. You need to keep working on your site everyday. And despite reaching the top ten spots in Google or Yahoo!, you'd still need to work on your site to maintain your ranking.
    Posted: Feb 20, 2007 By: nguarantee Member since: Feb 20, 2007
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