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Discussion in 'Sales, Marketing & PR' started by Milda Zakaite, Dec 12, 2017.
Really? That's an awful directory
Some interesting comments on here, I'm not sure that anyone believes that loads of directory entries is really going to get anyone good rankings in 2018, do they?
Essentially directories like BOTW are now just a link farm. They have been around for years & used to have decent traffic, but Google doesn't rank like that anymore & hasn't done for years, so essentially you're just paying a lot of money to them for a backlink of debatable value!
There are some benefits to directories, but as other posters have said, this has to be relevant; e.g. a forum or directory that is a go to place for your industry/niche or local area. There is still some local ranking benefit from good directories, as the search engines expect you to be visible on GMB, Bing Business, Yell, 192 & a few others. Much of the data elsewhere on many directories is driven by aggregators like Factual, Central Index etc.
Its far more important to have consistent information across the web, does your GMB listing match your sites NAP (name, address, phone no.) details, do you have loads of incorrect legacy info out there. If you're a new business, getting some reviews on Google is far more likely to get you to show up in the local maps listings than dodgy directories.
Unfortunately, I think the original post is about looking for short cuts, these don't really work anymore. Some good SEO agencies have accounts with major publishers & have cultivated guest posting strategies that work. They are not going to give those away for free though!
The Indian SEO industry still does.
Very good @fisicx, I suspect they don't really, they just spam the rest of us & sell to the gullible!
The free link game was doomed from the day it was invented. One or two free links won't work, as the average sole trader needs 1000's to stand out. Years ago, if you managed to get 500 free links, you may have some that survive, but the ordinary directory sector got hit badly, and each time one shuts down, many links can be lost.
What if you were able to pay a small amount to contact and get a feedback from a blogger? Would you be happy to do it? It's not paying to have your article published but to generate awareness of your article and the possibility to hear back from the blogger?
If your article is interesting enough, you would get a feedback from the blogger and a possibility to have your article published. Did you get it?
Why on earth would people need to pay you money to contact a blogger on the off chance the blogger might contact them back? Bloggers have their contact details publicly available. There is no advantage to them going through you.
What I read here is that people who have blog usually receive tens or hundreds of requests every single day becoming impossible to read all the requests and they have no idea how to filter what is good enough or just spam. On the other side, some people who need to promote their products would be happy to pay and make sure that the blogger reads their requests.
Don't take me wrong (my partner is PR professional) but it's a problem that bloggers/journalists face: their inbox gets flooded with pitches/requests from PR companies in behalf of their clients and emails get lost......
Or your partner does what I do and replies with a preformatted email saying you will read their pitch on receipt of £100. Works like a charm. The number of requests drop rapidly to zero.
Have you got any £100 being paid? If not, try to decrease the value to £50 and see what happens
This is how getting decent backlinks and quality content pointing towards a site tends to work now. Outreach is largely ignored, unless you're very well known, due to the sheer amount of spam and rubbish that's punted into everyone's inbox.
Many of the big sites online, and even the decent regional/local ones take external content, but it has got to be really well researched and written, plus often involves money changing hands.
Having worked with a number of companies over the years and seen Google's changes to their algorithms, most of them have been driven because every SEO process tends to become a race to the bottom. Which results in lowest common denominator rubbish being produced.
Google do a great job of stopping the spun junk and black hat nonsense; however, they've not addressed the fact that ranking is skewed heavily towards those with the biggest budget. Most good sites still accept mainly paid links, they may say they don't (they may even not take payments for articles), but it's either dressed up as a subscription, a paid review service, providing free products for review, some sort of B2B reciprocal process, or a relationship between both entities in some other way.
There are other angles and opportunities, but most people have neither the research tools, time or inclination to do the work required... To get back on topic, don't add yourself to directories without due diligence on the directory. Don't send tons of emails out, research who you're sending them to and making an introduction somehow first (LinkedIn, by phone etc.), then make it something that is useful to them, not spam!
Yes you are right journalists and popular bloggers get many requests.
However you are wrong in saying they don't know how to filter they can and they do.
The trick has always been make sure your story stands out to the crowd, is relevant to the media you are targeting and you have the content they want and need..
It sounds as if you want to set up a business to help businesses pitch their stories to bloggers. Join the club there are thousands of PR agencies and freelances out there doing exactly the same.
I don't think businesses would pay you 'just to make sure a blogger reads their request'. What they pay PR people to do is actually land a story in their target media be it broadcast, print or a blogger.
Guys, thank you for your help.
I have to agree with those who have dissed the directory method (though your local council website is still worth a shot when listing your business - it's a .gov link after all, do-follow or not.) you won't achieve much by doing this. Everyone knows the value of links now and as publisher are having a tough time making money you will need to pay for them in some form or another.