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Rules about cold e-mails?

Discussion in 'Sales, Marketing & PR' started by Digimem, Jan 15, 2018.

  1. Digimem

    Digimem UKBF Regular Free Member

    103 4
    Hi,

    Is there any type of legislation regarding cold e-mails to businesses? i.e if the e-mail address was obtained from their own website.

    I know MailChimp TOS states you need permission before you add them to your list, but what if you did it independently?
     
    Posted: Jan 15, 2018 By: Digimem Member since: Apr 20, 2017
    #1
  2. Mike W

    Mike W UKBF Ace Full Member - Verified Business

    1,566 358
    Sending to business addresses is perfectly fine for now. For 'business' read [email protected], [email protected] etc. The minute you have a [email protected] you cross into a slightly grey area.

    Whatever the address though, you'll likely end up with issues with Mailchimp and similar. As you state, their terms state 'permission', so that applies to all and the minute anyone reports you for abuse (which is very easy), the minute you lose or risk your account (and worse).

    Aside from all this, you also need to consider GDPR (General Data Protection Regulation) which comes in in May of this year. This isn't just for email, and something all businesses will need to look at. In essence, it’s all about tightening up security and privacy in all aspects where any personal data is held.

    You might find this ICO/Government site useful to read through (and act on where necessary). There’s lots of information and guides there and elsewhere online.
     
    Posted: Jan 15, 2018 By: Mike W Member since: Aug 19, 2010
    #2
  3. Dave Sutton

    Dave Sutton UKBF Contributor Free Member

    62 13
    For marketing emails I believe you're supposed to have an unsubscribe function - but if you use one of the main platforms, like Mailchimp as mentioned above, then you're fine.
     
    Posted: Jan 15, 2018 By: Dave Sutton Member since: Dec 4, 2017
    #3
  4. Mike W

    Mike W UKBF Ace Full Member - Verified Business

    1,566 358
    You're absolutely meant to have an unsubscribe function (among other legal requirements) but that certainly doesn't make everything fine, with Mailchimp or anyone. You still have to have the right to send.
     
    Posted: Jan 15, 2018 By: Mike W Member since: Aug 19, 2010
    #4
  5. Digimem

    Digimem UKBF Regular Free Member

    103 4
    thanks - So whats the best way to get permission?
     
    Posted: Jan 15, 2018 By: Digimem Member since: Apr 20, 2017
    #5
  6. Mr D

    Mr D UKBF Legend Free Member

    10,512 1,103

    Ask nicely.
     
    Posted: Jan 15, 2018 By: Mr D Member since: Feb 12, 2017
    #6
  7. Digimem

    Digimem UKBF Regular Free Member

    103 4
    By cold calling? are there any rules about cold calling?
     
    Posted: Jan 15, 2018 By: Digimem Member since: Apr 20, 2017
    #7
  8. Mr D

    Mr D UKBF Legend Free Member

    10,512 1,103
    Was thinking more of when they give you the email address, following on from you having the unsubscribe option.
     
    Posted: Jan 15, 2018 By: Mr D Member since: Feb 12, 2017
    #8
  9. Ashley_Price

    Ashley_Price UKBF Legend Full Member - Verified Business

    7,025 1,294
    I contacted the Information Commissioner's Office through Live Chat a few months ago, and I was told the following:

    You can cold email a generic business address, e.g. "[email protected]", "[email protected]" and so on, without any problem

    You can cold email a business email that includes a person's name, so "[email protected]" but you can only do this once, on the same topic, and it must be related to the business they work for.

    So, I can email "[email protected]" and promote my audio typing service to the company, but I cannot email "[email protected]" at his business email, to promote personal healthcare or personal insurance, etc. (i.e. something that is for meant only for him, as opposed to the company he works for).

    In either case, if you are told or requested to stop you must do so.

    Of course, this will change in May.
     
    Posted: Jan 16, 2018 By: Ashley_Price Member since: Feb 9, 2008
    #9
  10. Digimem

    Digimem UKBF Regular Free Member

    103 4
    thats fantastic information. Thank you
     
    Posted: Jan 16, 2018 By: Digimem Member since: Apr 20, 2017
    #10
  11. Ashley_Price

    Ashley_Price UKBF Legend Full Member - Verified Business

    7,025 1,294
    No problem. I had been wondering what exactly the rules were, which prompted my using the ICO's live chat, so I got it from the horse's mouth so to speak.

    I know there all this stuff about GDPR out there, but I will probably do the same again nearer the time on this topic.
     
    Posted: Jan 16, 2018 By: Ashley_Price Member since: Feb 9, 2008
    #11
  12. Bruce.D

    Bruce.D UKBF Contributor Free Member

    30 4
    I would not suggest cold email to strangers.
     
    Posted: Jan 16, 2018 By: Bruce.D Member since: Jun 22, 2016
    #12
  13. Digimem

    Digimem UKBF Regular Free Member

    103 4
    Everyone's a stranger until they introduce themselves. E-mailing seems like the least intrusive method of communication.
     
    Posted: Jan 16, 2018 By: Digimem Member since: Apr 20, 2017
    #13
  14. Mr D

    Mr D UKBF Legend Free Member

    10,512 1,103

    Do you respond to cold ones?
     
    Posted: Jan 16, 2018 By: Mr D Member since: Feb 12, 2017
    #14
  15. Digimem

    Digimem UKBF Regular Free Member

    103 4
    Only if I was interested.
     
    Posted: Jan 16, 2018 By: Digimem Member since: Apr 20, 2017
    #15
  16. KindaichiShota

    KindaichiShota UKBF Contributor Free Member

    28 5
    There are few rules which are mentioned below:

    1: Keep it short
    2: Keep it logical
    3: Make it valuable
    4: It’s never about you
    5: Know your addressee
    6: Do not sell
    7: Be human
    8: Always follow-up
    9: What works for others will not necessarily work for you
    10: Check if you would reply to it yourself








     
    Posted: Jan 29, 2018 By: KindaichiShota Member since: Nov 8, 2017
    #16
  17. beckygolf

    beckygolf UKBF Newcomer Free Member

    19 0
    Why not just ring them up rather than email them or better still ring them up to get the right email for the person you have to send info to?
     
    Posted: Jan 30, 2018 By: beckygolf Member since: Oct 7, 2009
    #17
  18. Tandem Systems

    Tandem Systems UKBF Newcomer Free Member

    2 1
    As long as you're not adding them to a list it's perfectly fine. Even then if you do have them on a DB, while murky, as long as you have an unsubscribe it's generally ok.
     
    Posted: Jan 30, 2018 By: Tandem Systems Member since: Jan 30, 2018
    #18
  19. Digimem

    Digimem UKBF Regular Free Member

    103 4
    I think emails are better in this day and age.

    I personally detest cold phone calls even if they are offering me something of value. Mainly because the catch me at the worse possible time.

    Customers can read it in their own time, take time to digest it and can always refer back to an e-mail to refresh their memory of what was on offer.
     
    Posted: Jan 31, 2018 By: Digimem Member since: Apr 20, 2017
    #19
  20. LiveNetworks Ltd

    LiveNetworks Ltd UKBF Regular Free Member

    193 40
    If I get a sales email from someone relevant or someone who's done their homework, I'm fairly relaxed.

    But if you're sending unsolicited commercial email, in bulk because you bought a cheap 50,000 address list and you're going to land in trouble.

    Easy enough to forward the junk on to your ISP as it's likely against their TOS.
    Same goes for your email provider.
    Easy for the mail headers to be extracted and have your IP address, your email address and any domain name you advertise added to any one of 100+ half decent anti spam blacklists.
     
    Posted: Jan 31, 2018 By: LiveNetworks Ltd Member since: Jan 31, 2018
    #20