Indeed. So it really depends on the product - some will obviously never be displayed, some will almost always be displayed and others somewhere in between. For the ones in between I assume if it ever went to court they would just try to make an assumption as to whether or not it would be reasonable to expect a shop to have the item on display. Then of course there is a difference between "out of the box and on display", and "plugged in and running". Again it depends on the product. So a laptop - yes, on display, plugged in and running. A new Intel CPU - heck no, boxed and sealed. An air purifier...? That's a tough one. Would you expect that to be on display and running in a shop? Or is it such a simple device that they'd just have a stack of boxes on the shelf? I have to say that, unless it was on some special deal or there was something particularly clever/unique about it, I wouldn't expect it to be out of the box and on display. I mean it's basically a fan with a filter on, not exactly rocket science - do people really need to see it in action to make a buying decision...?