Recent "SEO to learn it or to outsource it?" Thread

Discussion in 'Sales, Marketing & PR' started by J.McVeigh, Mar 22, 2018.

  1. J.McVeigh

    J.McVeigh UKBF Newcomer Free Member

    28 3
    Hey guys, just been reading through a recent thread "SEO to learn it or outsource it". It seems the general consensus is that it is wise to understand at least the basics of SEO so that you have the tools to be able to effectively outsource.

    My knowledge on SEO, keyword research and the like is relatively limited and I should probably know more... I have been thinking about paying to have someone carry out an SEO audit on our site. At a cost of £200-£300, I wondered if this might be a cost effective SEO kick starter that would give me a framework to move forward on and take further by myself.

    Any thoughts on this? How useful is an SEO audit? Or would it be more advantageous to get stuck in from the start doing all keyword research and analysis myself?

    Thanks,

    James
     
    Posted: Mar 22, 2018 By: J.McVeigh Member since: Mar 20, 2018
    #1
  2. fisicx

    fisicx It's Major Clanger! Staff Member

    29,925 8,792
    Posted: Mar 22, 2018 By: fisicx Member since: Sep 12, 2006
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  3. dan19900

    dan19900 UKBF Regular Free Member

    220 34
    No, you just need a fast loading page, you can use one of the free online tools for that. Then just make sure you're not over optimizing for the keyword you're targeting and add internal links to the pages you want to rank.
     
    Posted: Mar 22, 2018 By: dan19900 Member since: Mar 2, 2018
    #3
  4. J.McVeigh

    J.McVeigh UKBF Newcomer Free Member

    28 3
    Thanks for the quick responses.respo definitely check out that course.

    Which free online tools specifically?

    Cheers,

    James
     
    Posted: Mar 22, 2018 By: J.McVeigh Member since: Mar 20, 2018
    #4
  5. fisicx

    fisicx It's Major Clanger! Staff Member

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    That's just about as wrong as it gets. You have missed even the most basic SEO techniques from your summation.
     
    Posted: Mar 22, 2018 By: fisicx Member since: Sep 12, 2006
    #5
  6. dan19900

    dan19900 UKBF Regular Free Member

    220 34
    Google page speeds insights
    tools.pingdom
    gtmetrix

    Any of these will be fine, sorry it's not letting me post links
     
    Posted: Mar 22, 2018 By: dan19900 Member since: Mar 2, 2018
    #6
  7. dan19900

    dan19900 UKBF Regular Free Member

    220 34
    Such as? I'm not sure what's more basic than making sure your website loads fast and adding your keyword to the page.
     
    Posted: Mar 22, 2018 By: dan19900 Member since: Mar 2, 2018
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  8. jamesandjanie

    jamesandjanie UKBF Contributor Free Member

    33 3
    Both. I suggest outsourcing the SEO work to an SEO expert. It's massive work and takes lots of time, you'd better not to do it alone. However learn basic things about SEO and get update about Google algorithm from time to time, in order to find out what's wrong and discuss with your SEO guy, otherwise you just blindly follow whatever he says.
     
    Posted: Mar 22, 2018 By: jamesandjanie Member since: Feb 21, 2018
    #8
  9. fisicx

    fisicx It's Major Clanger! Staff Member

    29,925 8,792
    Page titles, descriptions, headers, content, calls to action and trustmarks. The content should be informative, interesting and add value.

    The things google has been telling people to do since forever.

    It's not about page speed and adding keywords. It's about relative page speed and how the content on one page relates to the content on other pages. Semantics not keywords. Get it right and you can rank for things that aren't even on the page.
     
    Posted: Mar 22, 2018 By: fisicx Member since: Sep 12, 2006
    #9
  10. dan19900

    dan19900 UKBF Regular Free Member

    220 34
    Oh right, I thought all of that was too obvious to mention to be honest.
     
    Posted: Mar 22, 2018 By: dan19900 Member since: Mar 2, 2018
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  11. websitehelper

    websitehelper UKBF Newcomer Free Member

    19 4
    SEO audits are good but I wouldn't pay that sort of money. You could do an audit yourself with the right tools.

    Freshbananas looks like a good starting point, also check out CaniRank.
     
    Posted: Mar 22, 2018 By: websitehelper Member since: Mar 19, 2018
    #11
  12. fisicx

    fisicx It's Major Clanger! Staff Member

    29,925 8,792
    Unfortunately not. Many UKBF members and visitors will have read your post and think that's all they need to do.
     
    Posted: Mar 22, 2018 By: fisicx Member since: Sep 12, 2006
    #12
  13. Paul Carmen

    Paul Carmen UKBF Regular Full Member - Verified Business

    250 58
    To carry out a proper SEO audit you realistically need a few tools to do it really well. Although there are some tools that can scan your site and others that will let you review multiple sites/competitors for free. You really need to do some market/competitor research, along with what keywords and services your customers search for (that you need to rank for), as you need to benchmark yourself against the best local (or national) competition.

    None of the tools are good at all of it unfortunately. They tend to specialise in areas; a good website technical SEO tools let you look at problems with your site; e.g titles, meta descriptions, tags, any duplicates of these or duplicate content, plus broken links, sitemap/indexing problems and canonical issues.

    For technical SEO we'd recommend Screaming Frog spider, they have a free version. It does need a reasonable amount of SEO knowledge to use well and we tend to export, analyse, manipulate and edit the data further in MS Excel.

    For keyword, ranking, market and competitor research it's quite difficult to use one tool, as many companies need to look at both local search elements and national keyword/contextual results too. The best all rounder is probably SEMrush, although we use Moz for local citations and Majestic/Ahrefs are better at backlinks! There is a free version of SEMrush, but its quite limited, they often have a trial period if you're prepared to sign up.

    You can do keyword/competitor research the old fashioned way for free using AdWords Keyword Planner. Then look at who ranks for key phrases in a Google incognito search tab, it's a bit time consuming and manual though!

    As an aside, anyone who is carrying out any SEO work for you should really ask you lots about your business, customers and services. They should also be able to carry out at least a preliminary SEO audit for you, as the actual SEO work they undertake will depend on the results of the audit itself. I'd be wary of anyone who wants £200-£300 just for the audit!
     
    Last edited by a moderator: Mar 22, 2018
    Posted: Mar 22, 2018 By: Paul Carmen Member since: Jan 27, 2018
    #13
  14. StevePoster

    StevePoster UKBF Enthusiast Free Member

    952 138
    When it comes to SEO audit don't just rely on tools on the web but treat them as a guide to see the most important part that needs to be improve in the process. Anyway, if your knowledge is limited try to outsource it with the trusted ones and simultaneously learn from it.
     
    Posted: Mar 26, 2018 By: StevePoster Member since: Nov 29, 2013
    #14
  15. Local SEO Mastermind

    Local SEO Mastermind UKBF Newcomer Free Member

    6 3
    £200-£300 for an audit is extortionate. You can pretty much learn everything you need to know about SEO for free on YouTube or websites such as backlinko.

    Most reputable SEO companies offer free website audits as part of their quotation process, as they cannot possibly give you a quote without first auditing the current state of your on-page and offpage SEO. Each websites circumstances are unique.

    I've paid over £100 myself for audits in the past and was provided with the same information I could have discovered for free. More than 50% of what most SEO auditing tools report as an issue are garbage anyway and don't make the slightest difference in your rankings.
     
    Posted: Mar 26, 2018 By: Local SEO Mastermind Member since: Mar 20, 2018
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  16. Petr Gogolin

    Petr Gogolin UKBF Contributor Full Member

    54 15
    Whenever somebody offers me a free audit, I go away. It's complete opposite of being reputable. My position is that I want to work only with the best. That costs money. When you're good, you have tons of work and the idea of doing free audit is ridiculous to you. Actually I had to approach five experts to find one who would have time for new project.

    We have worked with several SEO specialist at very different skill level. We paid £100, £300 and £1000 for an audit. Only the last one was worth it and helped us with insights that translated in 10x returns.

    All of the above applies to a situation when you take SEO seriously, invest in it more than £100 per month and expect sizeable returns. On the other hand if you have local barbershop, perhaps few online tools nd DIY action is all you need and that's fine.
     
    Posted: Mar 29, 2018 By: Petr Gogolin Member since: Apr 28, 2017
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  17. James Rae

    James Rae UKBF Regular Full Member

    134 25
    Beware of the many interesting characters who try and sell you the emperors clothes. 90%+ of UK businesses have less than 10 employees and there advantage is the personal touch. SEO should not be farmed out to anyone. As long as you have a good to great website with all the correct components (as suggested above) and a carefully crafted social presence. I suggest you ignore anyone who says they are an SEO expert. BTW I may be a newbie here but I have had my own businesses for more than 40 years with turnover in excess of £100 million.
     
    Posted: Mar 31, 2018 By: James Rae Member since: Mar 31, 2018
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  18. xoxoseo

    xoxoseo UKBF Contributor Free Member

    49 1
    It depends whether it's e-commerce or a company's site. It's e-commerce, then I would recommend having SEO audit done by a reputable agency. If it's a company site (you are going to attract traffic by a blog), you can try to manage by yourself. However, remember that keywords search is one of the most important stages, where you should use proper (and a few) tools, and be aware of long tails, proper text formating (Title, H1, etc) and linking.
     
    Posted: Apr 2, 2018 By: xoxoseo Member since: Apr 2, 2018
    #18
  19. xoxoseo

    xoxoseo UKBF Contributor Free Member

    49 1
    I would add in accordance with Google point of view :)
     
    Posted: Apr 2, 2018 By: xoxoseo Member since: Apr 2, 2018
    #19
  20. RjMaan

    RjMaan UKBF Contributor Free Member

    55 5
    My suggestion would be to save your money and invest your time on learning the basis of SEO.
     
    Posted: Apr 8, 2018 By: RjMaan Member since: Mar 26, 2018
    #20