Quick review of this website.

Discussion in 'Website Reviews & Testing' started by Alan, Nov 6, 2017.

  1. Alan

    Alan UKBF Legend Full Member - Verified Business

    6,384 1,761
    Hi all, can you take a look at this website. It is actually quite old and the content has tweaked over a long period from product development phase, to patent issued, to production and sales.

    Please don't focus is not mobile responsive, I know that, or anything particularly technical like load speed, whilst you can, it won't be adding me much value.

    Feedback from clients is that as a tool to explain the product it works well. Does it for you?

    What I'm more interested in is there any form of CTA that could spur people on to action ( ordering ). It is a premium product and so its pricing is quite high compared to what the market is used to, so many unsolicited enquiries via the website disappear when the pricing is given ( not so bad really as no point trying to sell to tyre kicker ).


    Thanks in anticipation.
    Posted: Nov 6, 2017 By: Alan Member since: Aug 16, 2011
  2. Asjs3n4

    Asjs3n4 Guest

    0 0
    Hi, yes it's very targeted and easy to understand.

    Don't forget to change the browser icon (favicon)

    Looks like a great product.

    Perhaps arrange a discount on marine insurance with a specialist company for using it and offer something free, like an insurance impact assessment?

    Good luck with it...
    Posted: Nov 9, 2017 By: Asjs3n4 Member since: Jan 1, 1970
  3. UKSBD

    UKSBD Not a real duck Staff Member

    9,556 1,810
    The best page/information isn't where I was looking for it and I only found it on the 3rd visit.

    Some of the information that is in the PDF's needs to actually be on the Product Details page plus links to the PDF's on that page too.

    I didn't even look at the links to the PDF's on the homepage as I went straight to the Product Details page which is very poor.
    Posted: Nov 9, 2017 By: UKSBD Member since: Dec 30, 2005
  4. TotalWebSolutions

    TotalWebSolutions UKBF Ace Full Member - Verified Business

    2,617 615
    It seems easy enough to navigate and explains the product but I agree that you would be better utilizing the information/images on the various pdfs within pages of the website if you can.

    Also, I find it strange that you have a 'Customers' page (with just images not company names) and a 'Reviews & Awards' page. I would think you could incorporate all this into one page, with reviews, testimonials and the award certificates/logos. Is it necessary to have the page with lots of images of vessels that don't explain who the customers are?

    Are you planning to add an SSL ?

    Posted: Nov 14, 2017 By: TotalWebSolutions Member since: Sep 29, 2009
  5. KM-Tiger

    KM-Tiger UKBF Legend Full Member - Verified Business

    9,943 2,641
    I think you need to reorganise the information into a much clearer what it is, what it does, how to use it.

    You can have PDFs, but not as the principal means of getting info.
    Posted: Nov 14, 2017 By: KM-Tiger Member since: Aug 10, 2003
  6. Alan

    Alan UKBF Legend Full Member - Verified Business

    6,384 1,761
    Thanks for some useful feed back.
    Posted: Nov 14, 2017 By: Alan Member since: Aug 16, 2011
  7. Orla_marketing

    Orla_marketing UKBF Newcomer Full Member

    11 2
    I find the font size a bit small.
    I think the strapline would work better if it was closer to your logo, you may need to resize it. See Sainsburys for example, the logo and strapline are together.
    I can't read the captions at all between the photos on the lower part of the home page.
    I'm a bit confused by the ordering procedure. Do you not sell them? Or does George West sell them all?
    Posted: Nov 17, 2017 By: Orla_marketing Member since: Nov 14, 2017
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    31,602 9,287
    What CTA?

    It looks like an info site not one where I buy/order the product. I can see the 'How to Order' page but that's just a generic form.

    And the videos are awful. If you want to incentivise people to order/buy you need to show them the product properly not that dreadful sales pitch/iphone video.

    I would expect to see a button on every page leading to a proper set of instructions along with details of training, installation, lead time etc.
    Posted: Nov 17, 2017 By: fisicx Member since: Sep 12, 2006