Question about selling our products under our customer's own brand.

Discussion in 'Sales, Marketing & PR' started by Frenchsalesadministrator, Oct 8, 2021.

  1. Frenchsalesadministrator

    Frenchsalesadministrator UKBF Contributor

    274 11

    We may have an opportunity to sell some of our products under our customer's own brand.

    I am looking for pros and cons of this kind of arrangement or any advice from someone who has got this kind of arrangement.

    Thank you
    Posted: Oct 8, 2021 By: Frenchsalesadministrator Member since: Apr 29, 2011
  2. fisicx

    fisicx Moderator
    Verified Business ✔️

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    Works for the supermarkets. Own brand products are often made in the same factory as branded stuff.
    Posted: Oct 8, 2021 By: fisicx Member since: Sep 12, 2006
  3. WebshopMechanic

    WebshopMechanic Full Member

    490 270
    The upside is that you are leveraging their brand to sell more product.

    I guess the only real downside is that they will most likely rip-off your product if it goes rally well. The supermarkets do this regularly. They stock a product to prove its value for that space on the shelf and then they replace it with their own cheaper brand where they make more money.

    Just be careful or you could lose your market position.
    Posted: Oct 13, 2021 By: WebshopMechanic Member since: Apr 27, 2017
  4. Paul Kelly ICHYB

    Paul Kelly ICHYB Moderator
    Verified Business ✔️

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    Would you be formally licensing the brand? This is the best way to protect your business, unless you do not perform as promised.

    It will also give your client comfort that they will have some guaranteed revenue coming in. Written well, it reduces the ability for the client to run off and do it themselves.
    Posted: Oct 13, 2021 By: Paul Kelly ICHYB Member since: Jan 21, 2008