Purchased competitors expired domain

Discussion in 'IT & Internet' started by DavidWH, Jan 18, 2020.

  1. DavidWH

    DavidWH UKBF Enthusiast Free Member

    1,508 283
    A local competitor to us has held a domain name for years, although haven't done anything with it.

    I noticed recently that it's expired, so purchased it for the cost a renewal.

    Now then, what to do with it? Suggestions welcome.
     
    Posted: Jan 18, 2020 By: DavidWH Member since: Feb 15, 2011
    #1
  2. Mr D

    Mr D UKBF Legend Free Member

    19,086 2,211
    Keep it?
    Use it?
    Sell it?
     
    Posted: Jan 18, 2020 By: Mr D Member since: Feb 12, 2017
    #2
  3. dotcomdude

    dotcomdude UKBF Regular Full Member

    321 42
    Where’s the value in it, if they never did anything with it?
     
    Posted: Jan 19, 2020 By: dotcomdude Member since: Jul 27, 2018
    #3
  4. DavidWH

    DavidWH UKBF Enthusiast Free Member

    1,508 283
    It's a long established business, still trading, just never had a web presence.

    They may want to buy it in future?

    Stick up a simple site, but directing enquiries to us?
     
    Posted: Jan 19, 2020 By: DavidWH Member since: Feb 15, 2011
    #4
  5. intheTRADE

    intheTRADE UKBF Regular Free Member

    266 77
    Is the domain name the exact same name as your competitors business name? That could be seen as passing off if you done that

    Not to mention that it is very unethical.
     
    Posted: Jan 19, 2020 By: intheTRADE Member since: Apr 14, 2019
    #5
  6. DavidWH

    DavidWH UKBF Enthusiast Free Member

    1,508 283
    It's their exact domain name, that never really got used. Its expired months ago.

    So local is the competitor being unethical is a concern. :p plus we've enough domain names we haven't got round to doing much with :D
     
    Posted: Jan 19, 2020 By: DavidWH Member since: Feb 15, 2011
    #6
  7. zigojacko

    zigojacko I say it how it is Full Member - Verified Business

    3,578 1,138
    Get analytics set up on it to see if it receives any visits (via a holding page or similar) and also check how many backlinks it has.

    If it generates any form of traffic (direct or referral), redirect it to your website.
     
    Posted: Jan 20, 2020 By: zigojacko Member since: Dec 7, 2009
    #7
  8. dotcomdude

    dotcomdude UKBF Regular Full Member

    321 42
    If they've never used it, it'll have no Domain Authority, no backlinks and no search engine listings - so you would just be looking at type-in traffic.

    It's practically worthless in this scenario
     
    Posted: Jan 20, 2020 By: dotcomdude Member since: Jul 27, 2018
    #8
  9. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    11,098 2,258
    I wonder how much B&Q.com was offered to them for I be quite a lot, forcing them to use DIY.com

    So the domain name may have significant value at a later date when their marketing department waken up
     
    Posted: Jan 20, 2020 By: Chris Ashdown Member since: Dec 7, 2003
    #9
  10. DavidWH

    DavidWH UKBF Enthusiast Free Member

    1,508 283
    Well at the moment I know they'll not have a web presence for the foreseeable future, in my mind it seems utter madness.

    I could knock up a simple webpage, so should anyone search their company name, it appears and directs enquiries to us? Some online directories have links to the site, even though there was never anything on it.

    Or just sit and do nothing with it?

    For the £15 it cost for two years, one enquiry would more than cover it :D
     
    Posted: Jan 20, 2020 By: DavidWH Member since: Feb 15, 2011
    #10
  11. dotcomdude

    dotcomdude UKBF Regular Full Member

    321 42
    Namesco usually have an offer of being free - or very cheap - for the first year - if you really want it.
     
    Posted: Jan 20, 2020 By: dotcomdude Member since: Jul 27, 2018
    #11
  12. Karimbo

    Karimbo UKBF Ace Free Member

    1,766 180
    I found one domain of a former competitor who closed down. Had some good inbound links to it, including an industry profile which costs £300 to get listed and is a follow link.

    I can see why he shut down. He got an animated video produced costing £900, paid a stupid directory listing for £300. I have the domain, recovered the homepage text from archive.org. ill let the site mature for 6 months, mot let google get suspicious and then backlink to my main domain
     
    Posted: Feb 7, 2020 By: Karimbo Member since: Nov 5, 2011
    #12
  13. Porky

    Porky UKBF Newcomer Free Member

    18 5
    Absolutely hate the ethics of this, it’s cheap, small time and a lot of others with low moral compasses do this kind of thing often to try and screw a few quid out of people by taking advantage of them but it doesn’t make it right.

    There are better ways to make a living than doing this.
     
    Posted: Feb 8, 2020 By: Porky Member since: Dec 27, 2019
    #13