Punch.Digital update

Discussion in 'Website Reviews & Testing' started by deanpunchard, Feb 7, 2018.

  1. deanpunchard

    deanpunchard UKBF Regular Full Member

    Posts: 140 Likes: 24
    Hello all,

    A few months ago, after some great feedback, I decided to re-vamp the website.

    I felt the old site lacked focus, spark and wasn't clear what Punch Digital was offer.

    I hope the re-vamp is more on target with making it clearer as to what the business does. I've also spent a lot of time on cutting down the fluff, nailing the message, but I'm keen to know if the website is on point at the moment.

    I've only updated the homepage so far. I felt the way it is now is acceptable, and 100% better than a "Maintenance mode" page.

    Anyway, feedback would be greatly welcome before I progress to the sub pages.

    http://www.punch.digital

    Thanks,
    Dean
     
    Posted: Feb 7, 2018 By: deanpunchard Member since: Dec 30, 2012
    #1
  2. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,757 Likes: 8,181
    So does that Huuuuuge (and slow) video sell your services?

    It's annoying and doesn't lead anywhere. I'd just have the grid of services on the page
     
    Posted: Feb 7, 2018 By: fisicx Member since: Sep 12, 2006
    #2
  3. deanpunchard

    deanpunchard UKBF Regular Full Member

    Posts: 140 Likes: 24
    The content below informs the users. The header is just an intro, something pleasing on the eye and an intro to some of the best work. It leads when you scroll down, and I wouldn't expect anyone to watch it all, rather scroll down to the "content".

    Feedback on the header and design has been mostly positive, but I'll bear your comments in mind.
     
    Posted: Feb 7, 2018 By: deanpunchard Member since: Dec 30, 2012
    #3
  4. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,757 Likes: 8,181
    I get that, but the way it chops up the images means I can't even look at your work.

    Was the feedback on the design from prospective clients or people who already know you? If the latter you can ignore their views as people are generally nice and don't like to upset you. It's the opinion of complete strangers you want.

    So yes, I do agree it's a nice bit of eye candy but it adds no real value. Static images that blend into each other would be far more effective. If you add some blurb about what the project was and provide a link to the case study then you would have something far more useful.
     
    Posted: Feb 7, 2018 By: fisicx Member since: Sep 12, 2006
    #4
  5. deanpunchard

    deanpunchard UKBF Regular Full Member

    Posts: 140 Likes: 24
    I will look at the video. Maybe it does need to be simpler, however I'm not a fan of simple transitions, they remind me of funerals where a collection of the deceased is projected on a wall!

    Feedback has been from professionals, trusted people, and of course friends. I know when asking close people the feedback can be taken with a pinch of salt, but some have actually been quite critical and pointing out quite a few things I need to look at.
     
    Posted: Feb 7, 2018 By: deanpunchard Member since: Dec 30, 2012
    #5
  6. Scott@KarmaContent

    [email protected] UKBF Enthusiast Full Member

    Posts: 715 Likes: 308
    99% of the time, I hate videos like that on homepages. I generally like simpler, more straightforward sites.

    But I actually don't mind yours. The reason being is that it's what you do. If I was looking for your kind of services, it's what I'd expect.

    You should really try and speed up the load time though, that is a problem, it took a good few seconds before it played properly for me. I could well have disappeared elsewhere if I was a potential customer.
     
    Posted: Feb 7, 2018 By: [email protected] Member since: Jun 24, 2014
    #6
  7. Xtm_Mike

    Xtm_Mike UKBF Regular Full Member

    Posts: 425 Likes: 97
    I agree with Scott. I'm not a huge fan of videos in this way but quite like the video you have done.

    It does have a few issues though. It's slow loading and can stutter.
     
    Posted: Feb 7, 2018 By: Xtm_Mike Member since: Dec 10, 2010
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,757 Likes: 8,181
    So it looks like I've been outvoted.

    And yes I agree it look good but chopping up the images the way you do means it's not easy to see what's what. I don't have the time to go 'I want one of those'. Having something more static means I can see the detail.

    Or maybe that's just me.
     
    Posted: Feb 8, 2018 By: fisicx Member since: Sep 12, 2006
    #8
  9. deanpunchard

    deanpunchard UKBF Regular Full Member

    Posts: 140 Likes: 24
    I'll look at loading times, but unsure what I can do here. The video is streamed from Youtube. I will test hosting it locally, or even on Vimeo, however the Youtube version should be responsive and load a low quality version if there's a slow speed.

    I also ran a google speed test, and it came back quite low, with a lot of fixes for the coding. I'll send the author of the theme a message and see what can be done.
    I'll also compress the 6 images further, but other than this I can't really see how to improve speed?

    As above, I'll look at the loading. If it's stuttering could it be a browser issue, maybe the video is taking up too much resources?

    I see your point, and to be honest the video is something I plan to change, as it's just a templated file, with my content to get something I'm kind of happy with.

    Perhaps my target market and your idea of what I'm selling are maybe a bit different? I don't sell off the shelf products, each is unique, and I'm looking to push even further into the unknown, where a client has a brilliant idea, and CGI may be the answer, and that's where we step up as consultants and producers of the work and ideas. I know it's hard to grasp what Punch Digital does, I've spent years struggling to tell folk, even my wife still really doesn't understand!!
     
    Posted: Feb 8, 2018 By: deanpunchard Member since: Dec 30, 2012
    #9
  10. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,757 Likes: 8,181
    So don't sell CGI

    Use different words on the site. Talk about visualisation - the idea you can create lifelike images and images in the computer before committing to a project.

    This is why a static image (or an image I can rotate) on the homepage would work - put up something stunning and tell me it's not a photo. That's what would impress me.

    As to the slow theme, you would be far better off getting something bespoke built. The one you have chosen is never going to be speedy - mainly because of all the clunky code, scripts and stylesheets. and it's a bootstrap theme which is rapidly becoming a dated way of building websites.
     
    Posted: Feb 8, 2018 By: fisicx Member since: Sep 12, 2006
    #10
  11. deanpunchard

    deanpunchard UKBF Regular Full Member

    Posts: 140 Likes: 24
    I've thought long and hard about this, and ultimately I still need to sell CGI, and become know as an expert in CGI imagery, as the core of what we do, however if you look at the services, they're more end product orientated, and don't mention the methods or technical elements. Maybe I do need to show "this isn't a photo" more clearly, but people don't just land on the page mistaking it for a photography studio. Also the strap line - Clever // CGI // Thinkers is meant to reinforce the work is CGI based. People will generally be directed to the site with a rough idea of what we do, and so I'm not sure if I need to be so literal. My research shows that many successful studios feel the same too.

    Before we had 3D scanning, 3D printing, animations, VR applications, all of which we can do, but it became clear that we were becoming a jack of all trades, and specialists in non, something that I didn't want to happen. I've done this so to refine the message and our focus.

    The other long term plan is to become more of an integrated studio, where we can offer the complete packages for marketing, with CGI still being the core, but right here and now, I can't offer that, instead we need to nail what we do, and get that message across.

    As for the technical side of the site, I will look into something bespoke, as I know your right with the theme. I guess themes have to cover so many options and functions to sell in the first place? For now though the marketing / development budget has been blown completely on developing the Interactive Configurator. I will consider a bespoke site when I put the marketing plan into action. The website was just the first stage.
     
    Posted: Feb 8, 2018 By: deanpunchard Member since: Dec 30, 2012
    #11
  12. Xtm_Mike

    Xtm_Mike UKBF Regular Full Member

    Posts: 425 Likes: 97
    it definitely does, your page is huge and takes an absolute age to fully load.
     
    Posted: Feb 8, 2018 By: Xtm_Mike Member since: Dec 10, 2010
    #12
  13. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,757 Likes: 8,181
    Look at BMW or Jaguar or most other car adverts. They all sell the experience not the car.

    For you this could be the 'wow look at this amazing animation' idea - sell the benefits of the products not the product itself. The strapline is all wrong (no idea what those slashes are supposed to mean), you would be better to promote the photo realistic imagery rather than the CGI. This doesn't mean you ignore the CGI message, you just need to put it into context. Do your clients really care what name you give to your methods? When they pick up the phone do they say they want a CGI image of a kitchen or do they just describe the end product?

    Yes they do, which is why they are bloated, slow and generally naff. Building a bespoke theme isn't expensive. Your site is pretty simple, I (and other developers) could replicate the layout in a few hours using a much more simpler theme.
     
    Posted: Feb 8, 2018 By: fisicx Member since: Sep 12, 2006
    #13
  14. deanpunchard

    deanpunchard UKBF Regular Full Member

    Posts: 140 Likes: 24
    I agree with you on selling the benefits, but not sure it belongs on the home page. When I write the copy for the sub pages, say interior CGIs, then sure, I'll look at how best these ease a clients pain. If I clog up the home page with copy, that'll just turn folk off in my opinon.

    Also, it's interesting how BMW have their website setup. There isn't a mention of "experience" or anything like that, instead they say "The widest plug in electric range" which puts the car first, and experience second. I didn't expect that in all honesty, but goes to show that it's not always about the service, experience or feeling.
     
    Posted: Feb 8, 2018 By: deanpunchard Member since: Dec 30, 2012
    #14
  15. mugatea

    mugatea UKBF Regular Full Member

    Posts: 455 Likes: 33
    Hey I'm gonna read the replies after I write this. My first impression was that you did something arty, then I thought it was probably creatively doing something with kitchens and the home, then I saw the CGI mentioned. But while there is a fancy video, the header really doesnt tell me much so I'm gonna scroll down to see if I can find out more about what you do. From that point, the header doesnt do much for me then.

    Looking at the services with the images behind them hurts my eyes when I try to read it so instinctively I'm put off trying (but did try). The services arent explaining to me too well what you do. I dont have any idea what Punch is, should I? I'd be more inclined to change News to Blog as I'd prob be more interested in that.

    There is tons going on, for me I'm not sure where to look there is just so much. I'd want to be sat down and told "Hey this is what we do, this is what we can do you for" just to let me know for sure I've found the right person, cause I dont see anywhere that does tell me exactly what you do and makes it clear I've found the right person. But I'm not an expert by any means.

    I'm not too keen on the style over substance approach - thats how it looks to me. sorry. But things like having two forward slashes after each service heading, just looks like design is the priority and being hip is more important than the website doing its job of selling your services. I think its about finding a balance of style and content and I think there is too much style and too little focus on the content. I also know its really difficult thing to do....

    .. and I'm no expert
     
    Last edited: Feb 10, 2018
    Posted: Feb 10, 2018 By: mugatea Member since: Apr 28, 2011
    #15
  16. Pat Walsh

    Pat Walsh UKBF Contributor Full Member

    Posts: 53 Likes: 16
    Your homepage seems the ideal case for some A/B testing - where you have one version of the homepage with the video as it is now and one without the video, with the grid below the video more prominent.

    After a certain period of time of this A/B testing you then get stats on which version of the homepage leads to more conversions.

    Companies like A/B testing as it gives them definitive answers on which approach gets the best results, rather than different parts of the company (marketing, technical etc) arguing their side of things and generally procrastinating.

    Having said all that, I've never actually used or done A/B testing, but have read lots about it in various business/tech/startup articles and books (The Lean Startup being an example)
     
    Posted: Feb 12, 2018 By: Pat Walsh Member since: Apr 14, 2017
    #16
  17. Nico Albrecht

    Nico Albrecht UKBF Regular Full Member

    Posts: 159 Likes: 16
    Just had a quick look and found the load time quite high, also it is not clear what kind of services you actual offer for end customers. Looked around and apart from animations and hard to read text overlaying it I gave up.
     
    Posted: Feb 13, 2018 By: Nico Albrecht Member since: May 2, 2017
    #17
  18. deanpunchard

    deanpunchard UKBF Regular Full Member

    Posts: 140 Likes: 24
    I'll be honest here, I'm really struggling to know what to do for the best.

    Some say there's not enough content and copy, and it isn't clear on what I offer. OK I can improve the copy, but ultimately the services we offer aren't as common as say "plastering" or "dog walking" and it's always been a struggle to explain what and how we do.
    The slogan "Experts in illustrating the un-built, expense and impossible" is something I've worked on for hours. I thought about alternatives such as "We use CGI imagery to create images to explain ideas, design and spaces" but it's not as catchy, rather boring, and competitors are similarly using this kind of phrase.

    So do I increase the copy on the home page, which kind of goes against the design / usability theories I've read up upon? Perhaps I've removed too much copy, but my thinking behind this was to use the sub pages, for example "Digital Room Sets", to then go into detail the advantages, processes, outcomes, etc of this area. Accompanied with 2/3 case studies.

    Also the chance of someone stumbling onto the website randomly, is very slim. Again from reading up, people will 99% of the time be directed to the site from either a search term, link, newsletter, social media, etc, where they will have an approx idea of what the website may be about. I need to remember that this is part of a much larger marketing strategy,

    In my opinion, and I may be wrong, is that style and quality of the work is more important than a paragraph of copy. I will look into the readability of the text, I personally don't see a problem, but will test alternatives.

    The animation is something I could change. One thing I am going to explore is adding some "wireframes" which show the 3D elements, which might make it a bit more literal as to what we do.

    Regarding speed, I now know this is an issue, and will look at how best to manage this. Right now I'm not looking to have a custom site built, so need to find alternative solutions.

    Thanks for all your help!

    Dean
     
    Posted: Feb 13, 2018 By: deanpunchard Member since: Dec 30, 2012
    #18
  19. Nico Albrecht

    Nico Albrecht UKBF Regular Full Member

    Posts: 159 Likes: 16
    keep in mind google needs content for organic searches. Without proper long content they may have a hard time ranking you for content.
     
    Posted: Feb 13, 2018 By: Nico Albrecht Member since: May 2, 2017
    #19
  20. Nico Albrecht

    Nico Albrecht UKBF Regular Full Member

    Posts: 159 Likes: 16
    You may also need to add a privacy policy section to it. Since you use a contact form to collect cs. information.
     
    Posted: Feb 13, 2018 By: Nico Albrecht Member since: May 2, 2017
    #20