PPC advice needed please.

[Shay]

Ok, BMO's website is soon to launch and have read through numerous articles etc but this is one side of the coin that confuses me. Basically how do I go about finding out what words etc cost X amount of money? and is there anyway to safeguard PPC fraud? Initially I have over 18,000 already subscribed to my website so its not to gain extra thousands (although wont complain) due to the costs it would incur but just to keep the steady stream running at the same time.

Also is Adwords and Adsense the same sort of thing or variations?

Shay

 

[robertt]

Also is Adwords and Adsense the same sort of thing or variations?

Googles offerings is a good place to start.

Adwords are the adverts you can create and pay for.

Adsense is the adverts you can display on your site and earn from.

If you create a google ads account you will be able to use the keyword tools to estimate spend and estimated clicks. Regarding fraud that is a very gray area but would take figures with a pinch of salt.

Generally it is worth writing off a few quid experimenting with different ideas / getting the hang of the systems.