Organic and Returning Customer Growth Rate

Discussion in 'Ecommerce Forum' started by Pete Mc, Sep 15, 2020.

  1. Pete Mc

    Pete Mc UKBF Newcomer Free Member

    3 0
    Anyone out there willing to share some data on their organic and returning customer % growth rate in the first 12 months of your store opening?

    Modelling p and l for a new store and can’t find any info at all on this. Finding average rates is easy but it’s the first 12 months that I’m after.

    Thanks all!
     
    Posted: Sep 15, 2020 By: Pete Mc Member since: Sep 15, 2020
    #1
  2. fisicx

    fisicx It's Major Clanger! Staff Member

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    Online or B&M?

    Either way there won't be any useful data as it depends on product, location, target customer, marketing and so on.

    I've seen online stores make money from day one and some take up to 5 years to turn a profit.
     
    Posted: Sep 15, 2020 By: fisicx Member since: Sep 12, 2006
    #2
  3. AllUpHere

    AllUpHere UKBF Ace Free Member

    3,359 1,272
    Others people's data will be pretty much meaningless unless they are selling similar products to a similar target market.
     
    Posted: Sep 15, 2020 By: AllUpHere Member since: Jun 30, 2014
    #3
  4. Pete Mc

    Pete Mc UKBF Newcomer Free Member

    3 0
    Online store. Tabletop gaming. AOV is around £50 each month.
    My background is marketing so I have a pretty robust retention and SEO strategy in place.

    Appreciate that figures differ depending on market and strategy but at the moment I have nothing to go on so anything is a total guess. Seeing what others achieve (and knowing what the niche is) would at least allow me to work to some range.

    Anyone willing to share by post or PM?
     
    Posted: Sep 15, 2020 By: Pete Mc Member since: Sep 15, 2020
    #4
  5. fisicx

    fisicx It's Major Clanger! Staff Member

    33,362 9,869
    A total guess is all you will ever have.

    AOV means little if you only get one sale a month. Even less if your profit is £1.99.
     
    Posted: Sep 15, 2020 By: fisicx Member since: Sep 12, 2006
    #5
  6. AllUpHere

    AllUpHere UKBF Ace Free Member

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    A guess based on someone else's data is still just a guess. You would need a lot of information about the 3rd party site to make even an informed guess. Data that is misleading is worse than no data at all.
     
    Posted: Sep 15, 2020 By: AllUpHere Member since: Jun 30, 2014
    #6
  7. Pete Mc

    Pete Mc UKBF Newcomer Free Member

    3 0
    “A guess based on someone else's data is still just a guess.”
    I disagree. I appreciate that the answers here are trying to help but they’re not. Respectfully, I am simply asking if people will share their first year data for two metrics, or at least an indication of it.

    Totally understand if people don’t want to share but I’d prefer to be the judge of whether having the information will be useful to me or not.
     
    Posted: Sep 15, 2020 By: Pete Mc Member since: Sep 15, 2020
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    33,362 9,869
    Ok.

    Here’s mine for one site. £800/month from Google searches. £1500/month from other sources. Returning customers between £500 and £1000 per month.
     
    Posted: Sep 15, 2020 By: fisicx Member since: Sep 12, 2006
    #8
  9. AllUpHere

    AllUpHere UKBF Ace Free Member

    3,359 1,272
    Then I think all we can do is agree to disagree.

    Best of luck with your project. I hope it goes well.
     
    Posted: Sep 15, 2020 By: AllUpHere Member since: Jun 30, 2014
    #9