So I’ve noticed recently when buying stuff on UK websites to post to a friend in the US, that there isn’t a consistent way that pricing is handling with regards to VAT (or lack thereof). There are stores that: 1) change the pricing immediately when you visit from a US IP and remove VAT. 2) remote VAT at checkout. 3) charge exactly the same price to Us customers but just remove the acknowledgment of VAT, thus increasing their margin. Does anyone have any advise on how they handle it and what works well?