Not 100% sure what marketing is, or how to do it?

Discussion in 'Sales, Marketing & PR' started by AllUpHere, Feb 25, 2015.

  1. ISL Recruitment

    ISL Recruitment UKBF Contributor Free Member

    40 5
    Marketing is all about being a passionate evangelist for your company - There's barely a moment you're not thinking about ways to bring in new clients.
    For many business owners it's a natural extension of what they do. If you don't have the passion to do thatI'd suggest finding a reliable new team member and making it their main role.
    Posted: Mar 14, 2017 By: ISL Recruitment Member since: Jan 10, 2017
  2. Karol Balicki

    Karol Balicki UKBF Contributor Free Member

    32 1
    Great post, I would also recommend Kotler explanation "Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit".
    Posted: Mar 30, 2017 By: Karol Balicki Member since: Mar 11, 2016
  3. ISL Recruitment

    ISL Recruitment UKBF Contributor Free Member

    40 5
    Exactly Karol.
    I'd also add being prepared to fail often (and fail small).
    Posted: Mar 31, 2017 By: ISL Recruitment Member since: Jan 10, 2017
  4. Valyriajewelry

    Valyriajewelry UKBF Newcomer Free Member

    1 0
    Good post, Marketing is really complex process need lots of involvement.
    Posted: Apr 11, 2017 By: Valyriajewelry Member since: Apr 11, 2017
  5. Paul @ Ascent

    Paul @ Ascent UKBF Newcomer Free Member

    5 2
    “If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations - If you did all of this on purpose, that’s marketing. If the towns citizens go to the circus, you show them the entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
    Posted: May 5, 2017 By: Paul @ Ascent Member since: May 5, 2017
  6. Aron11

    Aron11 UKBF Newcomer Free Member

    12 1
    How is the marketing expert, so clever in all things that they can teach all other staff how to do their jobs better, and has anyone ever seen any marketing people in there office advising them or are they normally stuck in their own office with the door shut.
    Posted: May 16, 2017 By: Aron11 Member since: May 16, 2017
  7. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,505 872
    If people you work with stay in their offices with the door shut, maybe take the hint.
    Posted: May 16, 2017 By: AllUpHere Member since: Jun 30, 2014
  8. Chris Needham

    Chris Needham UKBF Contributor Full Member

    38 4
    I think the best thing you can do at this stage is to keep seeking advice. Try and follow on Twitter leading digital marketing experts like Neil Patel, or read well-known marketing online magazines, I'm sure you get the hang of it in no time.
    Posted: Jun 14, 2017 By: Chris Needham Member since: Feb 25, 2016
  9. Boxchilli John

    Boxchilli John UKBF Contributor Free Member

    31 3
    This questions has lots and lots of good advice and definitions. I'd be interested in hearing if the author has received an adequate answer that they are happy with. Good advice all around!
    Posted: Jun 29, 2017 By: Boxchilli John Member since: Jun 28, 2017
  10. ruletheworld

    ruletheworld UKBF Newcomer Free Member

    11 0
    A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
    Posted: Jun 30, 2017 By: ruletheworld Member since: Jun 25, 2017
  11. Adam-Smith

    Adam-Smith UKBF Contributor Free Member

    29 1
    In my opinion, marketing is a way to create a need for those products and service which customer don't know that these are useful for them. when a marketer promotes this product to the customer it will urge the customer to try it and that particular try will become the profit of the company.
    Posted: Jul 24, 2017 By: Adam-Smith Member since: Feb 14, 2017
  12. Tom Shaw

    Tom Shaw UKBF Newcomer Free Member

    1 0
    Interesting thread. I've actually just set up a marketing company for small businesses to give them the advice and guidance they need to do their own marketing. This is the same advice you would get for the hundreds you'd pay a consultant but this service is a DIY service both saving you lots of money and also improving your knowledge. Check it out at thebritishmarketingclub
    Posted: Aug 2, 2017 By: Tom Shaw Member since: Aug 2, 2017
  13. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,505 872
    Does your advice to small businesses include spamming forums in a desperate attempt to drop a link to your site? I'll give it a miss, thanks.
    Posted: Aug 2, 2017 By: AllUpHere Member since: Jun 30, 2014
  14. zigojacko

    zigojacko I say it how it is Full Member - Verified Business

    3,540 1,123
    Well that escalated quickly, the domain they posted is expired already, just 33 minutes after they posted it, haha.
    Posted: Aug 2, 2017 By: zigojacko Member since: Dec 7, 2009
  15. Amber2017

    Amber2017 UKBF Newcomer Free Member

    17 2
    There is a great definition on the Chartered Institute of Marketing website which explains what is marketing:

    Identifying something that people or businesses want and are prepared to pay for, or a problem that they would like solved (it could be an easy way to make a cup of tea, it could be getting the latest music).

    Developing a product or service (anything from teabags to iTunes) that meets that need and then promoting it so that the audience is aware of its existence.

    Working out the details and making sure you’re charging the right price for the product or service. If the price is too low, you won’t make any money, if it’s too high, people won’t buy it.

    It is about people, being creative, and most importantly its communication. It is deciding what you want to sell and how you sell it to attract the right audience.
    Posted: Aug 3, 2017 By: Amber2017 Member since: Jul 19, 2017
  16. Amber2017

    Amber2017 UKBF Newcomer Free Member

    17 2
    It is a complex process and there are many different types of marketing through selling verbally or being creative in the design.
    Posted: Aug 3, 2017 By: Amber2017 Member since: Jul 19, 2017
  17. BirminghamBlade

    BirminghamBlade UKBF Contributor Free Member

    66 6
    Gradually learning over time. Pick a little something up each day.Places like this are great.

    The more you know, the more discerning you become too. You grow the ability to weed out the bad advice and see the good.
    Posted: Aug 14, 2017 By: BirminghamBlade Member since: Aug 2, 2017
  18. Adam-Smith

    Adam-Smith UKBF Contributor Free Member

    29 1
    Marketing is not just working along with target audience. It also gets together more and more audience and keeps growing business day by day. It may be possible that your strategy is not working in your favor and your business may be going down. Then your need to take care of each and everything what you doing and what you want to do.
    Posted: Aug 15, 2017 By: Adam-Smith Member since: Feb 14, 2017
  19. timmyleandro

    timmyleandro UKBF Newcomer Free Member

    1 0
    That's a good example of a business which need not do any advertising but could certainly gain from think of many of the things it does from a marketing perspective ;)
    Posted: Aug 26, 2017 By: timmyleandro Member since: Aug 20, 2017
  20. Max Cholmeley

    Max Cholmeley UKBF Newcomer Free Member

    14 0
    Interesting read. It's threads like this that make a big difference to how people can go about things!
    Posted: Sep 5, 2017 By: Max Cholmeley Member since: Sep 5, 2017