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Discussion in 'Sales, Marketing & PR' started by AllUpHere, Feb 25, 2015.
no good marketing, no good market share. It is a good compaign to fight.
Am I wrong? I believe that the best form of marketing has been and always will be 'word of mouth'. The lowest acquisition cost is that of NEW customers propagated from HAPPY past and exiting customers........ Is it not?
So great offering great customer service and a noteworthy customer experience will provide reviews to attract new customers.
many people have not yet come across sales copy
Good post, how long have you been doing this?
Nice information, The main thing which I like "Marketing isn't another name for advertising." People often consider that Marketing=Branding=Asvertising, which is completely wrong.
You need to have your core marketing message built into every level of communication with customers and potential customers. To do this, you need to understand what your customer's psychological goal is.
Very good writing, A good example to do marketing of own business
I think sales will always be a part of marketing. I have a lot of sales and it definetly helps to spread the word. Try talking to as many people as possible.
At the very top of this discussion was the point I strongly agree with. It saddens me that many would be successful businesses will fail because they fail to do more than have a facebook page and or twitter. These are great tools and those channels are excellent but they are just a part of the digital marketing mix. Also those platforms are very good at getting you to boost a post etc..If you do advertise on those channels do so by directly targeting setting an Ad up properly not boost a post. You may need to do a lot of testing reading and be ready to loose money when you start if you are going to DIY it. Then you need to look at the sales funnel side after the social media click happens..conversion.
Excellent post. I think you're absolutely right, marketing should incorporate all aspects of the business and we should always be thinking about how we can market ourselves more and more each day.
That being said, I think a lot of people forget about how our own customers can be used as marketing tools - seen as word of mouth promotion is the most powerful form of promotion for small businesses.
There are lots of platforms that make this easy for business owners out there too these days and Im curious why so many SB owners are not using them to gather feedback.
There's some food for thought guys!
It's indeed thought provoking. Thanks for the good post.
I think that the many arms of marketing include:
Marketing communications, which can be further divided into digital marketing, social media marketing, direct (mail) marketing, and traditional channels like print, radio, and billboards.
Marketing is not sales. Yes, it leads to sales by getting the word out there through branding and advertising, via both the written word and images, and then luring prospective customers in, but a marketer is not the one to actually interact with the sales lead—that’s the job of the sales person in the sales department.
This is a very good post and I agree, I even consider the way your dress/present yourself as marketing. I am always ready for somebody to enquire about business just from the way I dress. The other day some kids asked me if I was a member of the secret service. I responded "Yes, but it is a secret so don't tell anybody." appearances are important and I find I am taken more seriously and make better informed decisions when I look like the kind of person who's time is valuable.
You hit the nail on the head with customer service, my biggest strength is my in person communication and relationship building skills. I work at a hotel and we have a silent competition of who can get mentioned the most on trip advisor.
As I said in my introduction post; a lot of businesses leave so much money on the table...
Marketing... how you're perceived by others.
Every word you say, every word you write as a representative of your business, how you dress to how you leave a prospective customer feeling.
Very good opinion