Newish site ranking issues

Discussion in 'SEO, PPC and Online Marketing' started by aidan1980, May 8, 2019.

  1. aidan1980

    aidan1980 UKBF Ace Free Member

    1,281 149
    Hi, got a newish website. The rankings are a little weird at the moment with it bouncing around like mad, almost as if some sort of filter gets triggered. For example, 1 keyword 'free bets uk' was slowly making improvements and was sitting on page 3, that's when the bouncing around started happening, firstly just for a few hours and steadily grew to be stuck on pages like 8-12 for days then coming back for the process to repeat. If I recrawl and submit in WMT then it kick starts the whole thing. For example 4pm yesterday I submitted the request, an hour later the site couldn't be found for many keywords but this morning was back in the room, 9am was back top of page 4 but within a few hours was back down to page 7 for the serp 'free bets uk'. Strangely I see some phrases not moving at all. Very confused (I make sure all cookies, history is all deleted btw so the results are clean) so Im assuming there is something holding it back and maybe tripping a google filter?
    So as I said if anyone can spot anything i've missed or any errors or improvements that would be appreciated
     
    Posted: May 8, 2019 By: aidan1980 Member since: Jan 16, 2008
    #1
  2. SEO Lady

    SEO Lady SEO Small Business Specialist in Somerset. Full Member - Verified Business

    1,984 366
    Are you using Incognito browsing mode?

    Also stop asking Google to crawl your site that won't make one iota of difference.
     
    Posted: May 8, 2019 By: SEO Lady Member since: Aug 28, 2009
    #2
  3. fisicx

    fisicx It's Major Clanger! Staff Member

    30,543 8,971
    Website reviews are only for full members.

    I’d put money on your ranking being a lot worse than you think. You are seeing personalised results based on your browsing history.

    You are targeting a very competitive phrase. Unless you are spending boat loads of cash you won’t get very far.

    If you want help with your site join as a full member and get a website review.
     
    Posted: May 8, 2019 By: fisicx Member since: Sep 12, 2006
    #3
  4. JessiasB

    JessiasB UKBF Newcomer Free Member

    2 0
    This is what I believe is called the Google sandbox if I'm not mistaken. If your website is fairly new I wouldn't expect to see any type of results so soon especially for such a competitive keyword. I suggest that you just concentrate on your marketing and building quality links then compare the results in a month or so.
     
    Posted: May 8, 2019 By: JessiasB Member since: Mar 26, 2019
    #4
  5. aidan1980

    aidan1980 UKBF Ace Free Member

    1,281 149
    few things to point out, I have a clean browsing history. I search with a different browser with all history and cookies deleted than the one i normally use.
    mentioned above, stop asking google to crawl, google will always be crawling but I put that in as it does seem to suggest, crawl and reindexed brings a change in rankings then maybe some sort of filter is kicking in.
    I've been in this niche for many years and have ranked former sites highly for some of the best industry keywords so know the industry, just very confused with this
     
    Posted: May 8, 2019 By: aidan1980 Member since: Jan 16, 2008
    #5
  6. fisicx

    fisicx It's Major Clanger! Staff Member

    30,543 8,971
    Google has changed a lot in the last few years, many techniques that used to work are now redundant as Google is looking far more are authority. This means you have to work a lot harder at your content and getting citations.

    Clearing you history and Cookies won’t help, Google remembers who you are and keeps all your data on their servers.

    Google will crawl and reindex when there are changes to the site. You may just be seeing a local caching refresh.
     
    Posted: May 8, 2019 By: fisicx Member since: Sep 12, 2006
    #6
  7. aidan1980

    aidan1980 UKBF Ace Free Member

    1,281 149
    I'm not a newbie, I have other sites ranking well. this is different and again, I use a completely different browser to check serps. it is purely used to check serps
     
    Posted: May 8, 2019 By: aidan1980 Member since: Jan 16, 2008
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    30,543 8,971
    It’s a new site and because of how google now indexes and ranks sites you can’t compare how an established site performs against a new site.

    The rules have changed so much, Google ain’t what it used to be.
     
    Posted: May 8, 2019 By: fisicx Member since: Sep 12, 2006
    #8
  9. aidan1980

    aidan1980 UKBF Ace Free Member

    1,281 149
    I said newish, it's been live in google for over 8 months. If you're just going to make sound bites because you don't know I'd prefer you didn't comment at all. As I said (which you ignored) I have other sites ranking so not like I'm not aware of what's going on. You make it sound like i think i can rank no1 for casino with a few blog comments, directory submissions and forum posts zzzzz. this is just something I haven't seen before
     
    Posted: May 8, 2019 By: aidan1980 Member since: Jan 16, 2008
    #9
  10. Darren_Ssc

    Darren_Ssc UKBF Regular Free Member

    376 76
    Have you always appended the domain root with /en, /ie, and so on? Or is this a recent thing?

    You also have no robots.txt It is better to have one by default, even though you are not blocking anything, than nothing at all.

    Dunno if these are issue that are affecting your ranking stability but they can't be helping?

    Also, since you claim to be experienced, you should know that an 8 month old site can't be expected to rank that consistently. That said, there is a lot of instability with google search atm.
     
    Posted: May 8, 2019 By: Darren_Ssc Member since: Mar 1, 2019
    #10
  11. aidan1980

    aidan1980 UKBF Ace Free Member

    1,281 149
    the site has always been built that way so we can have country specific section and it is something i'm waiting to get my web developer to tidy up a little bit, obviously more sections get added as it grows. going to be changing the domains so they end / as standard and 301 the naked urls as google is picking the / in wmt's for some reason, completely the opposite to what the site tells google to do. will look at robts but can't see it being a big issue for g?
     
    Posted: May 8, 2019 By: aidan1980 Member since: Jan 16, 2008
    #11
  12. 1977

    1977 UKBF Regular Full Member

    199 21
    Posted: May 8, 2019 By: 1977 Member since: May 10, 2012
    #12
  13. fisicx

    fisicx It's Major Clanger! Staff Member

    30,543 8,971
    You need an account to view that thread
     
    Posted: May 8, 2019 By: fisicx Member since: Sep 12, 2006
    #13
  14. aidan1980

    aidan1980 UKBF Ace Free Member

    1,281 149
    Posted: May 8, 2019 By: aidan1980 Member since: Jan 16, 2008
    #14
  15. justinaldridge

    justinaldridge UKBF Enthusiast Full Member

    669 252
    I am not at all surprised the site is behaving erratically in the search results.

    Internally we would give your site a very low trust score due to over optimisation and other factors.

    Your link profile is full of spam and obvious paid links. You had a massive ramp up in links very suddenly. That alone can raise a red flag, especially if the links are suspect, which they are.

    In an industry such as the one you are operating in you should approach everything with caution. We have worked in the loans niche for years, which is also heavily spammed, and we know that quality matters. The low quality sites or those going for the quick wins rarely last.

    As mentioned above, repeatedly submitting your home page for reindexing is not a good idea. You may be doing more harm than good. You should only be resubmitting if the page changes enough to warrant reindexing.

    From experience, at this stage I would always recommend you start again and approach the optimisation and marketing in a clean way. A dodgy start is very difficult to recover from.

    You may have other sites that work but today it is very difficult to shortcut success with Google, particularly with the increased influence of AI in the search results.
     
    Posted: May 9, 2019 By: justinaldridge Member since: Sep 26, 2013
    #15
  16. webgeek

    webgeek UKBF Big Shot Full Member - Verified Business

    4,029 1,475
    You're using a rank checker right? It's showing which page is the top ranking URL on your site for a given search phrase.

    If the ranking URL is changing to and fro, you have internal competition - Google has no idea which page it should rank, so it goes from doing one to the other and then back again (often in 1 week or 2 week intervals).

    Are you publishing externally (getting backlinks) on sites with decent authority and low trust?

    One of the easiest ways for sites to go from solid rankings to bouncing like a yo-yo is from building authority without trust. I've literally seen it 100 times.
     
    Posted: Jun 7, 2019 By: webgeek Member since: May 19, 2009
    #16