New Startup - Domain name taken - Advice?

Discussion in 'Ecommerce Forum' started by JJWinst, Jan 21, 2018.

  1. JJWinst

    JJWinst UKBF Regular Free Member

    290 15
    Hi all,

    Just looking for opinions - A new startup company (a brand startup) has a brand name in mind; the domain name for .com and .co.uk is taken; the .com seems to be in use but the .co.uk is just parked. Do you a) change brand name or b) add a second word to the domain to make it work e.g. brandclothing.com or brandproducts.com - Thoughts?
     
    Posted: Jan 21, 2018 By: JJWinst Member since: Mar 27, 2013
    #1
  2. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,404 831
    It's daft having a brand name for which you can't have the .com and .co.uk. If it's a startup, change the name.
     
    Posted: Jan 21, 2018 By: AllUpHere Member since: Jun 30, 2014
    #2
  3. fisicx

    fisicx It's Major Clanger! Staff Member

    28,395 8,390
    Change the name. It's the only sensible option.
     
    Posted: Jan 21, 2018 By: fisicx Member since: Sep 12, 2006
    #3
  4. JJWinst

    JJWinst UKBF Regular Free Member

    290 15
    But what is the brand names really good!? :cool: There's also a lot of examples out there where brands have 'Clothing' in there name or 'Fitness' etc...
     
    Posted: Jan 21, 2018 By: JJWinst Member since: Mar 27, 2013
    #4
  5. AllUpHere

    AllUpHere UKBF Ace Free Member

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    A lot of the examples people use were businesses with valuable brand before the internet came into being, and then they were too slow to bag themselves their domains. The most frequently used example being B & Q aka DIY.com.

    At the startup stage, unless they have millions to throw at building a brand, change the name.
     
    Posted: Jan 21, 2018 By: AllUpHere Member since: Jun 30, 2014
    #5
  6. JJWinst

    JJWinst UKBF Regular Free Member

    290 15
    What if I could potentially acquire the .co.uk and the .uk but not the .com ? What future implications is it going to have?
     
    Posted: Jan 21, 2018 By: JJWinst Member since: Mar 27, 2013
    #6
  7. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,404 831
    The .com is the one you want.
     
    Posted: Jan 21, 2018 By: AllUpHere Member since: Jun 30, 2014
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    28,395 8,390
    People will get confused. A search for the brand name will deliver both the .co.uk and .com.

    Don't make life difficult for yourself, find another brand name.
     
    Posted: Jan 21, 2018 By: fisicx Member since: Sep 12, 2006
    #8
  9. SuperLiamUK

    SuperLiamUK UKBF Newcomer Free Member

    22 7
    The difficult option: If you have the brand name and are set on it you can contact a domain broker to try and negotiate purchasing the domain name you want but this will be dependant on how the domain is being used right now and what they value it at. I contacted a person once for a 2 word domain name for a previous client of mine and they wanted £100,000 for the domain, it wasn't worth it and so we moved on to another domain. You could send them an email yourself and ask them if they want to sell it and for how much and you will quickly realise why I said this is the difficult option, unless you get lucky and they want to sell for a small amount.

    The easy option: Rebrand and buy the domain first before you commit to the brand to avoid being in this situation again.
     
    Posted: Jan 22, 2018 By: SuperLiamUK Member since: Jan 19, 2018
    #9
  10. JJWinst

    JJWinst UKBF Regular Free Member

    290 15
    I did a search for the brand name and the .com site is non existent it's just live when I type the full URL in!

    Food for thought anyway so thanks for everyone's input.
     
    Posted: Jan 22, 2018 By: JJWinst Member since: Mar 27, 2013
    #10
  11. antropy

    antropy OpenCart Experts Full Member - Verified Business

    2,886 491
    I'm not 100% sure I agree with the advice above.

    We have antropy.co.uk but not antropy.com.

    As far as I'm aware there's never been any confusion.
     
    Posted: Jan 22, 2018 By: antropy Member since: Aug 2, 2010
    #11
  12. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,404 831
    In your situation I'd agree. However, the OP specifically wants to build a 'brand', and as a startup it would be daft to start on the back foot.
     
    Posted: Jan 22, 2018 By: AllUpHere Member since: Jun 30, 2014
    #12
  13. antropy

    antropy OpenCart Experts Full Member - Verified Business

    2,886 491
    Do you think I don't want to build the antropy brand? ;)

    And other web agencies I've worked for in the past have the same issue for example:
    monochrome.co.uk
    monochrome.com
     
    Posted: Jan 22, 2018 By: antropy Member since: Aug 2, 2010
    #13
  14. AllUpHere

    AllUpHere UKBF Ace Free Member

    2,404 831
    Obviously not, if you don't have the .com.:D
     
    Posted: Jan 22, 2018 By: AllUpHere Member since: Jun 30, 2014
    #14
  15. antropy

    antropy OpenCart Experts Full Member - Verified Business

    2,886 491
    Haha I don't know, I'd dare say the brand is already pretty strong in the OpenCart community ;)
     
    Posted: Jan 22, 2018 By: antropy Member since: Aug 2, 2010
    #15
  16. Page

    Page UKBF Big Shot Free Member

    3,440 259
    Find a new one
    And I am sure others will comment - add hyphens
    so myshop.com is gone
    But is my-shop.com
     
    Posted: Jan 22, 2018 By: Page Member since: Jul 28, 2007
    #16
  17. JJWinst

    JJWinst UKBF Regular Free Member

    290 15
    This was my question whether to add another word to the URL - the brand name is one word so it would be 'brand-shop' or 'brand-clothing' for example. From what I have searched the company using the .com is a US business completely not relevant and the .co.uk is parked.
     
    Posted: Jan 24, 2018 By: JJWinst Member since: Mar 27, 2013
    #17
  18. fisicx

    fisicx It's Major Clanger! Staff Member

    28,395 8,390
    Don't do this.

    People will search for 'brand' and expect to see 'brand.co.uk'. 'brand-clothing' will only work if the brand is 'Brand Clothing'
     
    Posted: Jan 24, 2018 By: fisicx Member since: Sep 12, 2006
    #18
  19. Chris Ashdown

    Chris Ashdown UKBF Legend Free Member

    9,134 1,860
    AS many know we had a site Internet-Workwear.co.uk, this worked well around the world and although we also had the same in .com we never used it not even a redirect until many years later. so my thoughts are ,co,uk is well recognised all over the world now on its own and .com seems to be more and more used just for USA sales

    One problem we had with the name was it was not possible to trademark the name, just aa design, so look out for trademarking names if possible
     
    Posted: Jan 24, 2018 By: Chris Ashdown Member since: Dec 7, 2003
    #19
  20. Page

    Page UKBF Big Shot Free Member

    3,440 259
    That is a useful post from Chris

    That is partly what it is about - but not just

    You need to be findable and also able to protect your name

    So a unique name helps

    Best shop - is a waste of time

    But bluevane or blue-vane - is more unique

    and ggwwqrts122239 - is even more unique

    Wait a day and try it on google
     
    Posted: Jan 24, 2018 By: Page Member since: Jul 28, 2007
    #20