new service looking for a good name

Discussion in 'General Business Forum' started by enjoylife, Sep 26, 2011.

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  1. enjoylife

    enjoylife UKBF Regular Free Member

    118 2
    Hi,
    I am looking for a good name for new service offering to my customers.
    Turnaround time is normally 2 weeks. But I am thinking to provide a longer turnaround-time service to some of my customers who don't need their products very quickly. In this case, I can put their jobs in a low priority (can work on it in some time slots between other higher priority jobs). This way the turnaround time is longer but customer can get 15% discount of it. I assume some customers who don't have tight schedule will like this service. But I need a good name to catch the eyeball.
    I like "early bird offer" in some restaurant. Now thinking some similar name (friendly) for my new service.
    Any comment appreciated!
     
    Posted: Sep 26, 2011 By: enjoylife Member since: Apr 7, 2011
    #1
  2. enjoylife

    enjoylife UKBF Regular Free Member

    118 2
    Any one can kindly give me a comment? Thanks!
     
    Posted: Sep 30, 2011 By: enjoylife Member since: Apr 7, 2011
    #2
  3. Scousejock

    Scousejock UKBF Newcomer Free Member

    348 66
    without knowing what the service is it is difficult to say.
     
    Posted: Sep 30, 2011 By: Scousejock Member since: Jul 7, 2011
    #3
  4. swiftpete

    swiftpete UKBF Newcomer Free Member

    132 25
    Laidback Larry. For those who aren't in a rush, but still want our great service.
     
    Posted: Sep 30, 2011 By: swiftpete Member since: Aug 27, 2011
    #4
  5. enjoylife

    enjoylife UKBF Regular Free Member

    118 2
    Hi,
    I am doing this job in spare time.A material analysis report will be provide to customer when they gave me their product sample.
     
    Posted: Sep 30, 2011 By: enjoylife Member since: Apr 7, 2011
    #5
  6. enjoylife

    enjoylife UKBF Regular Free Member

    118 2
    How about "Slow lane offer"?
     
    Posted: Sep 30, 2011 By: enjoylife Member since: Apr 7, 2011
    #6
  7. GraemeL

    GraemeL Pain in the neck? Full Member - Verified Business

    5,048 1,081
    Do you have a name for your 'fast' service?
     
    Posted: Sep 30, 2011 By: GraemeL Member since: Sep 7, 2011
    #7
  8. enjoylife

    enjoylife UKBF Regular Free Member

    118 2
    No, I only provide a standard service, which has 2 weeks lead time.
     
    Posted: Sep 30, 2011 By: enjoylife Member since: Apr 7, 2011
    #8
  9. GraemeL

    GraemeL Pain in the neck? Full Member - Verified Business

    5,048 1,081
    Then I would 'rebrand' (sounds grand!) your current service to Priority and call the slower one Standard service - or on those lines anyway,
     
    Posted: Sep 30, 2011 By: GraemeL Member since: Sep 7, 2011
    #9
  10. enjoylife

    enjoylife UKBF Regular Free Member

    118 2
    Thanks GraemeL, the problem is normaly this job is time guaranteed. All my competitors are providing time guaranteed job. If I call my un-guarnateed time job as standard service....
     
    Posted: Sep 30, 2011 By: enjoylife Member since: Apr 7, 2011
    #10
  11. asj100

    asj100 UKBF Newcomer Free Member

    79 18
    I can see where you are going with this, but what if the majority of your clients opt for your 15% off and slower delivery, you will not have the priorty workflow to make the non urgent a fit and you have given away 15% of your income for the same work load.

    Maybe a staggered approach would be more likely to enable you to spread work over a longer timeline, but also help you maintain a higher payment return per unit, something like:

    Priorty Service Time guaranteed 1 week normal price PLUS 75%

    Standard Service Time guaranteed 2 weeks normal price

    Standard Service Time guaranteed 3 weeks 5% discount

    Standard Services Time gauranteed 4 weeks 10% discount

    Standard Service Time gauranteed 5 weeks 15% discount

    Call it your "Client Scheduling Service"

    Client picks the timeline that best suits their budget..

    Straplines "For those times when price is more important than speed"

    or

    "Why pay more, for your non critical reports"

    or

    "Select your required delivery date to save"

    or

    "You give us time, we save you money"

    Hope this helps
    Steve

    Brain hurts now need tea!
     
    Posted: Oct 8, 2011 By: asj100 Member since: Nov 3, 2010
    #11
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