New Online Shop

Discussion in 'Ecommerce Forum' started by ohanlonj, Oct 14, 2005.

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  1. ohanlonj

    ohanlonj UKBF Newcomer Free Member

    11 0
    Hi
    I've just developed a new site http://www.aneway4u.com with an online shopping cart - all payments to be made through paypal.
    What I need to know is how to get this site up on the search engines and get it promoted asap.
    Any ideas please and thanking you in anticipation :idea:
     
    Posted: Oct 14, 2005 By: ohanlonj Member since: Oct 13, 2005
    #1
  2. creative-keyrings

    creative-keyrings UKBF Newcomer Free Member

    407 2
    Posted: Oct 15, 2005 By: creative-keyrings Member since: Apr 22, 2005
    #2
  3. Richard Conyard

    Richard Conyard UKBF Newcomer Free Member

    617 1
    Just a quick aside (not a comment on the shop). Why paypal and not a standard payment gateway?

    The trouble with paypal is that it requires people to join up and in joining up confirm amounts deducted by the paypal servers. Which is all well and good if you've online banking, but near impossible if you haven't.
     
    Posted: Oct 16, 2005 By: Richard Conyard Member since: Jul 2, 2005
    #3
  4. Rob Holmes

    Rob Holmes UKBF Newcomer Full Member

    3,789 23
    Richards right - the site looks good, shopping cart works well - paypal at the end spoils it - I didn't go as far as the Paypal screen as I'd have to put in dummy details etc - but something like worldpay or another gateway would really add cred.

    And as Callum says - feel free to drop me a line ref getting on the search engines - there are also some great threads on this forum and some SEO forums as well. The links to the specific SEO forums can be found dotted around this forum, the search function is your friend :)

    Rob
     
    Posted: Oct 16, 2005 By: Rob Holmes Member since: Mar 23, 2005
    #4
  5. clickprofits

    clickprofits UKBF Newcomer Free Member

    164 2
    You would want to look at changing the title of your pages - at present each page has exactly the same title: "A Neway for You - Independant Distributor for Neways International" - each page should have a unique title and the relevant keyword phrase you are optimising that page for should be in the title. Keep page titles short and as readable sentences, rather than stuffing them with keywords - your page title also needs to entice people to click through to your site when they see it on a list of search engine results.

    Is the site content unique to you or is it a turnkey site from Neways? If the latter is the case then you may have to alter your content in order to make it unique - otherwise search engines will regard this as duplicate content and your pages would either not be indexed at all or would rank poorly if they were indexed.
     
    Posted: Oct 16, 2005 By: clickprofits Member since: Feb 24, 2005
    #5
  6. hunkydory

    hunkydory UKBF Newcomer Free Member

    19 0
    Hi,

    With regards to Paypal - I only have paypal for my online shop and have had no problems with people using it to pay me (if they don't want to use paypal they are happy to send me a cheque).
    It actually doesn't require customers to register for a paypal account now, it will take you straight to the payment page where they put in card details etc... but they don't have to register a paypal account.
    Full details are on the paypal site in the 'Merchant Tools' section.

    Alison :)
     
    Posted: Oct 16, 2005 By: hunkydory Member since: Oct 12, 2005
    #6
  7. EclipceCreate

    EclipceCreate UKBF Newcomer Free Member

    21 0
    Hi there,

    One comment I'd make is that I don't think your front page doesn't emphasise enough that you support online shopping. An immediate change I'd recommend is to change the link that currently reads "Catalog" to read "Online store" instead.

    As for registering with the search engines, there are plenty of good articles on the subject. Put simply, there are three jobs to do. First job is to make sure your pages are structurally valid - they should be valid HTML if possible, and an HTML validator (such as the one at http://validator.w3.org/) should be able to help on this if necessary.

    Second job is to make sure that your pages contain the right information in the right places. Where possible, use the HTML H1, H2 and H3 tags. Also make sure that your META tags are up to scratch (see http://searchenginewatch.com/webmasters/article.php/2167931 for an example of one of many articles online).

    Last job is to actually submit your site to the various search engines - really the main ones are Yahoo, Google, MSN, Altavista, Lycos and Excite. There are dozens more out there, but these few search engines will account for more than 90% of searches going on out there.

    It can be worth hiring a web design agency who specialises in search engine ranking for the job, it's something that we could certainly help you with, but if you feel like having a go yourself the above should hopefully get you started.

    Russ
     
    Posted: Oct 16, 2005 By: EclipceCreate Member since: Oct 16, 2005
    #7
  8. DarrenH

    DarrenH UKBF Newcomer Free Member

    122 0
    Hi

    The remarks about Paypal aren't entirely correct.

    Now, Paypal allow credit card payment without your visitors needing to sign up for a Paypal account.

    You do have to edit your preferences in your own account though so that Paypal will allow credit card Payments.

    Also, paypal have just launched an account, can't remember it's name whereby you can remotely take orders rom you site without the visitor even needing to go to Paypal, it acts in exactly the same way a merchant account does.

    I think they charge around £15.00 a month.

    I use paypal on my site and have received nothing but good comments about my payment options.

    Darren
     
    Posted: Oct 17, 2005 By: DarrenH Member since: Sep 11, 2005
    #8
  9. Rob Holmes

    Rob Holmes UKBF Newcomer Full Member

    3,789 23
    Hi Darren thanks for that up to date information - it makes a big difference!

    I'm going to spend sometime going through Paypal in the light of this to get more up to date :)

    Rob
     
    Posted: Oct 17, 2005 By: Rob Holmes Member since: Mar 23, 2005
    #9
  10. DarrenH

    DarrenH UKBF Newcomer Free Member

    122 0
    Posted: Oct 17, 2005 By: DarrenH Member since: Sep 11, 2005
    #10
  11. MichaelG

    MichaelG UKBF Newcomer Free Member

    464 16
    I love the website - well done.
     
    Posted: Oct 17, 2005 By: MichaelG Member since: Sep 1, 2005
    #11
  12. ohanlonj

    ohanlonj UKBF Newcomer Free Member

    11 0
    Hi
    Many thanks for your advices to-date - am seriously thinking of using google adwords to promote site - at least it should get it up when people start searching and on a pay per click basis. Has anybody used this?
    Regards
    John
     
    Posted: Oct 23, 2005 By: ohanlonj Member since: Oct 13, 2005
    #12
  13. gcmorris

    gcmorris UKBF Newcomer Free Member

    11 0
    Hello,

    I like the site. You need to get listed on as many directories as you can. This will raise the ranking of your site. Please submit to www.admax.co.uk. There are plenty of others.

    You should consider adopting PPC to promote your site. Have your considered Google Adwords or Overture?

    Good Luck!

    Graham Morris
     
    Posted: Nov 5, 2005 By: gcmorris Member since: Sep 18, 2005
    #13
  14. ink4-u

    ink4-u UKBF Newcomer Free Member

    256 0
    hi, great site. I have paypal as optional. But use NOCHEX for the main payments. CHEAPER! QUICKER TO GET YOUR CASH! BETTER SUPPORT! if you ever have any trouble with PayPal you will understand what i mean, they make up the rules to suite them. It is terrible how they can get away with it. Good luck any way!
     
    Posted: Nov 5, 2005 By: ink4-u Member since: Oct 27, 2005
    #14
  15. Impetustech

    Impetustech UKBF Newcomer Free Member

    24 0
    Hi,



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    Posted: Nov 7, 2005 By: Impetustech Member since: Nov 5, 2005
    #15
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