Separate names with a comma.
Discussion in 'SEO, PPC and Online Marketing' started by sirearl, Oct 6, 2014.
Sorry Steve, I don't own the websites I run. It's not my call to make that public.
Err no, SEO is all about targetting. No point in chasing keywords that don't convert.
Like I said, targeting has it's uses. For an estate agent in Cornwall, yes. For a man with a van in Medway, yes. If you're selling something that can be sent anywhere and you want to grow your business to grow, then the prime keywords/phrases are what you should aim at.
Pick a prime keyphrase like 'car leasing'. whatcar gets the top result. There are ten paid ads on that first page, competing for what whatcar gets for nothing more than a properly structured website.
I just checked the link. I noticed that the course is focused on-page SEO strategies. What about off-page SEO? In my experience, this is equally important to helping business go up the SERPs.
This where I believe SEO is heading towards, it going towards the PR route. So if your business gets mentioned in different blogs or news website, then you have an advantage in climbing up the search results..
Does the course also offer local SEO strategies as well?
Ray knows what works. Everything you need is included in the course.
Which is still targeting. You gave the example of 'car leasing', while it's a decent phrase something longer tail (like including locality or type of lease) will convert better than the generic.
There is off-page SEO and Local SEO covered in the course. And very good it is too.
Not to be brutal, but what's your experience?
As far as I'm concerned "SEO" is the things that consistently get rankings for competitive keywords.
When you've figured out what these things are - and proven you're right by consistently getting competitive rankings for multiple websites - you can talk about "experience".
Everything else is theory... and doesn't count as "experience".
I wrote a review of the course (of sorts - more of a review of Ray) that starts by talking about a keyword Ray got to #1 that's worth an estimated £232,687 a year.
And that's just the exact match... it doesn't include the value of all the phrase matches of the keyword.... or any of the other keywords he ranked that particular website for.
To me... when you can get rankings for 6-figure keywords, then you can talk about "experience".
PS You can read the review here:
So what else would one use SEO on but a website unless Tesco are doing ready SEO;d chickens..
But it's not worthless to a company that leases cars uk-wide. And why not have both?
what is seo
None of which I typed in because that's not what I was looking for. But for 'seo' I did see hobo on page 1. That's probably a good place to be
Well having actually held the top spots for "car leasing" for a few years I did learn that it only brought in a very small percentage of the sites traffic.
Hence when the big boys stared throwing mega bucks at the term I let them get on with it knowing my efforts would be and are better spent on the longer tail terms both in terms of traffic and conversion.
I also rank No 1 for "jetski parts" but again that term only brings in a tiny proportion of the sites traffic.
It's a very good course. I'd certainly recommend it.
I wanted to add my 2p here, partly to say hi to some old friends, partly to say this works!
My name is Ray. I was hugely active on this forum circa 10 years ago and back then it was a real SEO resource (Tin, OWG, Hobo, even Earl!!) and more than I can even remember. Seems it's still a great resource but full of people vying for business now.... hey that's a sign of the times!
Back then I had a printing business and took it online. Problem was, it wasn't ranking on Google. I found Ray (yes we're both called Ray) and he trained me (Basically a precursor to the course he now offers online), plus I'd retain him to tweak a page when its wasn't performing. Sometimes adding or moving a word would make all the difference.
THIS IS ORGANIC.... and as such it STILL WORKS (and in my opinion always will)
Within a few short months my old company ranked first for single word phrases such as "flyers" "leaflets" and with a bit of tweaking at one point we were 4th for "printing".
Such single words are hugely difficult to rank for, but Ray made it happen/taught me how to do it.
Anyway, I sold up in 2008 and my old company still trades but lost a lot of their rankings unwittingly by "undoing" all that goodness without realising.
These days I run a lifestyle business. I had some local competitors who were strong in google. Within 3 months I'd outranked them all. I didn't even have to try.
I just 'knew" how to do it. In fact my SEO is relatively sloppy now as I don't want more work, but the competitive me still wants to rank (if that makes sense). But my core SEO awareness makes it hard for me not to rank..... I cant help it!
Anyway.... long post I know.... bottom line.... I consider Ray Field to be the best SEO in the business and one of the nicest most unassuming guy's I've ever worked with..... I owe you a pint Ray!
You tight bugger Ray
I have been known to stretch to 2 pints, but it's very rare
What a lovely endorsement, I'm sure that Ray will be feeling all bashful
Hello Ray, long time, hope your doing well.
I am disappointed. I noticed Estwig had posted and was looking forward to an 'Estwig special pearl of wisdom'.
And I get this crud
Cmon K up your game man
I'm trying to play nicely on the forum, be a good member! and all that. I don't have any outstanding warnings and all my bans have expired.
Dan has even offered me a rub of his Blue Peter badge!!
Aye but @Dan Izzard hasn't told you where he keeps his blue peter badge