New online SEO course by "Tin"

I thought Ray might be able to save a few poor souls from the shonks by ranking for the major industry keyphrases

 

If it were that simple to rank then we would all be rich, the course outlines the fundamentals and teaches you the all you need to know to put your site on the map, ranking your site when your foundations are solid is a lot easier than trying to rank a site on links alone

 

Hi OWG. I don't see a downside in tapping a broader market where you have an opportunity to convert.

 

SEO is always going to be a balancing act.

Do you put 99% effort to obtain a small conversion from a large audience or 1% effort to get a large conversion from a smaller audience,

I suspect things like SEO courses are very much sold on reputation and testimonials.

Probabily a good case for social media ( something I do not usually recommend) .

SEO has been ruined as far as its reputation is concerned,but believe you me It works probably better than any other form of advertising from a cost effective point of view if done by the right people .

 

I get that for some businesses, targeting a specific area, demographic or keyphrase is an advantage (and certainly easier). However, when you have a product that can be marketed at no extra cost, to a broader audience, why wouldn't you? A conversion is a conversion regardless of where it comes from.

Talking in general terms here. Not aimed at Ray.

 

Not sure what you mean by the 'cost of marketing'. The only cost involved is time and it's the same amount time but spent differently.

 

It doesn't cost any more time to set a website up to rank for the high-volume keywords, than it does to set it up for targeted low-volume keywords. Sure, you'll get faster, higher ranking by targeting specifics, if it's done properly but at the cost of missing the majority of the traffic.

 

Exactly Ray.

 

Of course the SEO industry would disagree with me. To sell their product, they need fast results and that's easier if they target specific low-volume keyphrases. Fast results are not necessarily the best results, long term. I dare say, for most e-commerce sites, showing their website to as many people as possible is a great way to market it. As I said, I can see where targeting has it's uses.

 

As said the time effort and cost would be way out of proportion to the return.

And yes there would be a cost in hard cash in getting to the to for a term like "SEO".

Not to mention that by far the biggest driver of traffic is long tail and not the big volume keywords.

 

If I google 'website seo', I get hobo at number one. If I google 'website seo tutorial', I get hobo at number one.
If you aim for high-volume keywords, you drag the long-tail keywords with them.
I'm pretty sure I'd find plenty more long-tail keyphrases where hobo is top 5.

 

Can I ask which high-volume competitive keywords you have high rankings for?

(You seem to know a lot about how much work is involved in getting such rankings.)

Steve

 

In terms of SEO, I completely disagree. I terms of paid advertising, totally agree.