New Argos Logo

[genuinegraphics]

Who thinks the new argos logo looks better than the old one?

Here it is:

In my opinion I think they should stuck with the first one. It's like they've gone back to the 80's

Any have any idea as to why they done this?

 

[Dawg]

I think it's slightly more modern, in that it apes the Amazon roundy feel.

They've done it probably because they have a new Marketing Manager who wants to change something to justify a very large salary, and who knows, he might have used the logo design agency in his last job/marriage/whatever, and feels...safe...with rebranding.

The Marketing Manager will probably last 18 months, and every third Marketing Manager will want to 'rebrand' as his way of stamping his mark on Argos so another logo in about 2015/2016?

 

[maxine]

I like the new one better... it's a bit more smiley

 

[genuinegraphics]

Yeah that's what I thought at first it might just be a smiley one but I would still prefer the old one. I like the creativity of the first one with the swoosh of the 'A' connecting to the 'S'

@dawg what you're saying could be true. If they do that then i'll remember you in a few years time lol

 

[Bri]

trying to reinvent the wheel again. The brand is known for its logo, changing the image doesnt change the company.Like Nike changing the tick and putting Nike on everything instead.

 

[genuinegraphics]

True point but you wouldn't want to fix something when it's not broken but for someone as big as Argos I don't think it'll matter lol any other companies that have done that?

 

To be honest I'm not keen on either and don't see the point in changing a logo which is a well recognised brand. But... saying that I guess it's a bit more modern.

 

[trafimaf]

I like new one. It is look like a smile.

 

[vvaannmmaann]

 

The new logo looks much better. Argos have also done a bit of change to their website not just the logo.

 

[Barnie]

New logo looks gash, looks like a "value" show sign

 

[Zeno]

The real question is how much did they pay to a firm of expensive design consultants who seem to have concluded the way to go is to invert the colours?

 

[Anon4357392]

The new one just looks like writing with a line underneath. The first one at least looks like a logo.

 

[perper]

I think the new logo looks nice

 

[JAPears]

the older one is better has a 'more together' feeling

 

[FreelanceSoftwareDeveloper]

The real question is how much did they pay to a firm of expensive design consultants who seem to have concluded the way to go is to invert the colours?

I expect thousands, so where are all the 'real designers' now to tell us why it's so good and what differentiates it from a £30 offering!

 

[Dawg]

Who thinks the new argos logo looks better than the old one?

Here it is:

In my opinion I think they should stuck with the first one. It's like they've gone back to the 80's

Any have any idea as to why they done this?

OK; Explanation.
The old red one subliminally encouraged people to borrow, to go into the red when they bought Argos; "you can afford it now, just borrow from us at 38% and pay back in the future."
The swoosh under the word represents the brash self confidence of the pre recession days; "yay! we are away and can have it all. From Argos!"

But times change....

Now the Argos word is white, ...helping you to fight your way out of the red, your friend for essentials, (at only 38%). And the swoosh is now a smile which gently says "we are here to help, we know things are tough just right now, but Argos is your Bestest Friend!"

A Magnificent new logo. Only £459,000 plus 20% agency commission.

A Marketing Explanation by Dawg, Bollox and Rolf, Advertising.

 

[IPC_Design_Ltd]

The new one looks more like a smiley face...
not-so-subliminal messaging imho lol

Don't see why they changed it, tbh.. all you have to do is mention Argos and people know who they are..

Wonder how long itll be before they have changed all the shop fronts over? Won't envy whoever got that contract lol

 

[Dorada]

I prefer the old one. I do like the smiley factor on the new one... but I think the font looks cheap.

Elle x

 

[Simply Bedrooms]

its just a waste of shareholder money.

 

[Consistency]

The first one has nothing wrong with it and is recognisable. An unnecessary change and makes it look as though it has been taken over by a foreign company (if it is not foreign anyway) and looks so cheesy and tacky, it looks crap.